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Margaret Zhang is one of three influencers tapped by Bulgari Parfums to appear in the digital campaign for Omnia Pink Sapphire.

Launchmetrics Offers Tool to Help Brands Track Influencer Campaign Performance

The IRM tool is the result of Launchmetrics’ recent acquisition of the Style Coalition.

— April 6, 2018
The Apple store at Macy's Herald Square in Manhattan.

The Path Forward for Amazon, Apple and Google

Earnings results reveal the companies’ priorities and set a tone for the year.

— February 2, 2018
The use of artificial intelligence delivers huge revenue gains and improved customer engagement.

Survey Reveals ‘Inefficiencies’ in Fully Leveraging Localized Consumer Insights

The results were from a survey of more than 100 U.S. and European retailers.

— March 8, 2018
Retailers have an opportunity with the influx of mobile and digital options.

Augmented Reality Will Transform The Shopping Experience

Augmented reality will result in futuristic solutions for brands and retailers — here’s how.

— October 25, 2017
Supply chain tactics.

Report: Supply Chain Transparency Leads to Retail Success

Recent survey results confirm the necessity of deploying product lifecycle solutions.

— September 29, 2017
shutterstock_2386942061

Machine Learning, Artificial Intelligence to Transform Retail

One executive shares why these technologies may improve business processes and result in new possibilities for retailers.

— April 26, 2018
Consumers spend less during presidential elections.

Electoral Polling Lessons for Retailers to Learn

In light of inaccurate electoral polling surveys, the election results are a gut-check for retail executives.

— November 11, 2016
mobile platforms, omnichannel

Salesforce Commerce Cloud Adds Site Search Features

The new components aim to resolve slow search results and burdensome product recommendation disparities.

— October 18, 2017
Mobile Shopping

Oracle Cloud Updates Platform to Bring Big Data at Scale

The tech service-provider has announced new features that will expedite data-driven business results.

— October 5, 2017
Google search engine fashion beauty

Google Hit With €2.4 Billion Fine Over Comparative Price Search

Europe’s antitrust authority said the tech giant “systematically” favored its own comparison service over all others.

— June 27, 2017
The glass cube of Apple's reimagined Fifth Avenue flagship. The tech giant's investment gave a boost to Fifth Avenue. 

Tech Excelled, But Wall Street Still Freaked Out

Despite tech giants like Apple, Amazon and Microsoft nailing impressive results, the stock market heaved and the Dow cratered. Here’s why.

— January 31, 2020
Gen Z females like to use Amazon for discovering new products or brands.

How Amazon Is Luring Gen Z Female Shoppers

CPC Strategy released its 2019 Amazon Consumer Survey results to show what is driving purchases, and why the Gen Z female is Amazon-obsessed.

— April 9, 2019
Apple iPhone

Millennials Steer Clear of In-store Retail Apps

Perhaps seeking frictionless shopping options, Millennials are opting out of using clunky apps.

— May 17, 2018
EBay's latest visual shopping feature lets users search items by dragging and dropping photos.

EBay Visual Shopping Gets Drag-and-Drop Photo Search

EBay now lets mobile users pluck images from the marketplace and search them with a finger swipe.

— July 25, 2018
Mobile Shopping

Female Entrepreneurs Lead the Charge on Digital Business Advancements

A new Bank of America survey revealed that women business owners largely operate on mobile devices to perform duties and deploy new technology to reach goals.

— August 28, 2018