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FYTT's healthy brand image.

Juicing Inspires New Body-Care Line

FYTT’s goal is to activate skin fitness.

— May 1, 2017

Number 4 Rolls Out Skin-care Inspired by Shampoo

Taking the salon experience home through body products is a goal of new Number 4 range.

— July 27, 2018
Products from The Seaweed Bath Co.

Retailers Clear Shelf Space for The Seaweed Bath Co.

CVS and Target are among the chains taking a deeper dive with products harnessing the benefits of seaweed harvested in Maine.

— November 13, 2017
A rendering of Caudalie's Bleecker Street store.

Caudalie to Open Two New York Boutiques

The first store will open next week at Lexington Avenue and 74th Street; a second, larger store is scheduled to open in Greenwich Village in November.

— October 11, 2012
School Garden Co. items.

School Project Yields Beauty Range

Lisa Ludwigsen knew that if she was going to have her own body care line, ingredients picked straight from nature had to be at the heart of it.

— August 1, 2008
Enlite, Maesa's new line for CVS.

CVS to Exclusively Launch Enlite Face and Body Care Collection

The 19-stockkeeping-unit collection was formulated to rival the popular indie brands tearing up sales.

— March 3, 2016
Treatments like hot stone massages will be discounted during Spa Week.

Spa Businesses Hold On in Tough Times

The spa industry is feeling the pinch of a down economy as cash-strapped consumers forgo luxury pampering in favor of only the most essential grooming services.

— April 10, 2009
Freeman’s Superfruits.

Freeman Reignites Bath Brand With Superfruits

Freeman Beauty Labs, battered by previous owners, is on the rebound.

— April 9, 2010
St. Tropez sheet mask

St. Tropez Embraces Social Media, Prepares to Unveil Thea, the Chat Bot

Self-tan brand aims to educate, help consumers become their own tanning experts.

— June 29, 2017
A TV spot featuring Isaiah Mustafa for Old Spice bodywash.

Grooming Brands Snare Men With Sex, Humor

Marketing experts recommend appealing to men through sex or humor.

— September 17, 2010
Teeth Whitener products by Revitin, SuperSmile, Marvis, Euthymol, Crest, Kiss My Face, Smart Mouth, Elgydium, Scope, Breath Palette, GoSmile.

Dental Care: Smile News

As sales of whitening kits decline, whitening gums and mouthwashes take hold.

— August 10, 2007
Sweet Spot wipes and washes

The Vagina Diaries: Beauty World Embraces Feminine Care

And new entrants are flooding into the market.

— May 4, 2017

Body Care: Beauty’s Next Big Thing

The category is seeing rapid growth — and more brands entering the sector to capitalize on it.

— November 3, 2017