After the reality check on the fashion and beauty world’s exclusionary nature brought diversity firmly to the fore of the conversation last year, it’s time to lay out a new roadmap. The need for inclusion won’t wane and conscious consumers won’t wait around until brands back their words with real action. From examining the current level of the industry diversity, to making the conversation more inclusive, and exploring best practices to ensure an enduring future, Fairchild Media Group’s Diversity Forum dug into the issues to shed some light on the next steps forward on diversity, the new face of fashion and beauty.
Three-quarters of consumers say brands fail to show diversity in skin tones, body types and hair textures in their imagery, according to a study initiated by Sephora.
Kirk Palmer Associates’ Kyle Rudy has seen requests for racial diversity become more intentional in recruiting — but something is missing.
Phyllis Taylor, Daniel Huby and Pooky Lee expanded on appropriation and evading it during Fairchild Media Group’s diversity summit.
“We’re starting to see women in senior leadership ranks opt out or fail. So the question is, why is that?”
There is no shortage of ways to promote inclusion without tokenism and segregation, but many companies in their recent efforts have missed the mark.
“Behind a garment, there’s a cultural community,” Alejandra Frausto Guerrero said during a Fairchild Diversity Forum.
“You cannot be afraid to start, you have to get after this work, it is the business imperative,” Gap Inc.’s head of customer belonging said.
Women in leadership have been more likely than men to scale back professionally or leave jobs because of the pandemic, surveys found.
While issues around diversity can be difficult for some to grasp or relate to, PVH’s Lance LaVergne drew on a current example many can connect with: Meghan Markle.
A year of rising violence against people of Asian descent in the U.S. has prompted raw conversations around grief and whose stories get told.
At Fairchild Media Group’s Diversity Forum, Angela Guy said she taps into the broad experiences of L’Oréal’s employees to foster inclusivity.
Pigeonholing designers of color, creating new job titles without real opportunities and the need for lasting change were among the topics discussed.