Acqua di Parma

La Double J RTW Fall 2020

Fashion Show Reviews

La Double J RTW Fall 2020

For the first time since the creation of the brand, half of the collection featured new prints in addition to its usual vintage designs.

clock February 21, 2020Fleur Burlet

Acqua di Parma's ceo and president Laura Burdese.

Beauty Features

CEO Talks: Acqua di Parma’s Laura Burdese Wants to ‘Yellow-fy’ the Market

The president and ceo of the LVMH-controlled company is leading the revamp of the Italian luxury beauty brand via new communication strategies, retail expansion and a revamped interior concept for its stores.

clock November 27, 2019Sandra Salibian

The bag in the characteristic yellow shade.

Fashion Scoops

Acqua di Parma Teams Up With Etihad Airways

The partnership will include a set of amenity bags and products.

clock July 25, 2018Martina Cretella

Aqua Di Parma Colonia Pura


Acqua di Parma Eyes U.S., Taps Will Chalker for New Marketing Approach

The brand embodies “the Italian way of life” in its new campaign.

clock August 14, 2017Rachel Strugatz

Acqua di Parma store in Miami's Brickell City Centre.


Acqua di Parma Store Bows in Miami

The 1,000-square-foot store is in the new Brickell City Centre.

clock February 27, 2017Rebecca Kleinman

Acqua di Parma's Note di Colonia I, Colonia Centenary Edition and Peonia Nobile.


Acqua di Parma Goes Luxe, Plots Retail Expansion

Acqua di Parma is launching a higher-priced line, opening its first U.S. store and expanding its women’s range.

clock September 29, 2016Rachel Strugatz

Acqua di Parma's "Note di Colonia" collection.


Acqua di Parma Celebrates 100th Anniversary With Several Initiatives

Among the projects, the beauty brand has teamed up with Damiani on a limited-edition version of its iconic Colonia.

clock July 11, 2016Alessandra Turra

Acqua di Parma

Marketing and Promotion

Acqua di Parma Creates New Ad Campaign

Acqua di Parma taps the nephew of iconic Italian movie director Luchino Visconti to photograph ads for new men’s scent.

clock July 28, 2010Kerry Olsen

Inside Acqua di Parma's spa.

Beauty Features

Acqua di Parma Opens First Spa

Acqua di Parma has opened the door to its first spa — and is aiming to open as many as 10 more locations in the next two years.

clock May 28, 2008WWD Staff

WWD Image

Fashion Features

Acqua Di Parma Taps Women

MILAN — Acqua Di Parma is ready to enter a new market.

The luxury niche Italian cologne company will launch its first women’s fragrance in its home base of Italy and the rest of Europe in September. The fragrance won’t hit…

clock July 9, 2004WWD Staff



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