The online giant will launch a new year-round hub for streetwear and exclusive product drops under breadandbutter.com in August.

With her second collection set to drop on May 5, WWD sat down with the designer to speak in-depth about her background, future plans and process of her Adidas Originals collaboration.

Daniëlle Cathari, Camélia Jordana and Joséphine de La Baume took part in discussions at the Paris event geared to women.

Call it the open sourcing of footwear design, but Adidas’ launch activities for its newest silhouette aim to continue its desire to sync the brand with the customer on a whole other level.

The streetwear and sportswear firms partied in downtown Los Angeles Thursday night to celebrate the collection.

For the fall 2018 season, VFiles is teaming with Adidas Originals to create a new experience of immersive fashion and music in place of a runway show.

It’s called “Original Is Never Finished.”

Shoes incorporate the BVG’s signature pattern plus an annual season ticket.

The men’s wear brand has invested its advertising dollars into a multipronged deal with the music web site and the rapper.

For the opening week, the store’s Statement area will have offerings from the brand’s collaborations with Mastermind Japan, Alexander Wang, Spezial and White Mountaineering.

The changing tactics in Forever 21’s battles with Gucci and Adidas, and President Trump seeks to hit back at China over intellectual property.

Baldwin’s campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London.

The rapper channels the Vitruvian Man along with Kendall Jenner, James Harden, 21 Savage and Playboi Carti.

The first drop of the bike-messenger-meets-raver collection will be July 29 in New York.

The Tennis Hu is Williams’ first signature shoe for Adidas.