Adidas Originals

Lucky Brand Rolling Stone Desert Jam

Marketing and Promotion

In Search of Influence at Coachella

As more companies elbow their way into the fest, more engineered experiences lead to the question: where does it go from here?

clock April 15, 2019Kari Hamanaka

Adidas Orginals by Ji Won Choi

Fashion Scoops

Adidas Originals Unveils Collaboration With Ji Won Choi

The first drop of the collection with the designer will be available from Feb. 23.

clock February 17, 2019Tianwei Zhang

David Beckham, Karlie Kloss and Jonah Hill


David Beckham, Pharrell Williams Cheer On Young Talent at Adidas Show

Also, actor Jonah Hill gives his take on the “scumbro” trend.

clock January 19, 2019Fleur Burlet

Commonwealth Adidas

Street Style

Commonwealth Gets Adidas Consortium Collaboration

This marks the first time the streetwear purveyor has a shoe with the sportswear firm.

clock December 7, 2018Kari Hamanaka

Adidas Stan Smith


Adidas Originals Signs Stan Smith to Lifetime Deal

They will celebrate the partnership with a sneaker named #StanSmithForever.

clock December 7, 2018Aria Hughes

Daniëlle Cathari Debuts Namesake Brand.

Fashion Features

EXCLUSIVE: Designer Daniëlle Cathari Debuts Namesake Brand

Not even a year after her impressive fall 2018 collaboration with Adidas Originals, Amsterdam-based designer Daniëlle Cathari launches her highly anticipated brand with debut collection titled, “DC Drop 1.”

clock November 12, 2018Emily Mercer

Adidas Originals x Kylie Jenner Falcon Launch


Kylie Jenner Revisits the Nineties for Adidas Originals Falcon Release

The makeup mogul and reality show star was on hand for the launch of the shoe’s refreshed style.

clock September 7, 2018Kari Hamanaka

Bread & Butter by Zalando in Berlin


Third Bread & Butter by Zalando Establishes as See-Now-Buy-Now Festival

Zalando’s third edition of Bread & Butter becomes a product-driven see-now-buy-now festival.

clock September 6, 2018Quynh Tran

Snoop Dogg by Chi Modo


Snoop Dogg and Photojournalist Chi Modu on Defining a Hip-Hop Era

HVW8 Los Angeles gallery partnered with Adidas Originals to present the hip-hop photojournalist’s exhibit, opening on Saturday.

clock August 24, 2018Marcy Medina

Street Style

Zalando Making a Product Push at Next Bread&&Butter in Berlin

The online giant will launch a new year-round hub for streetwear and exclusive product drops under in August.

clock June 28, 2018Melissa Drier

Daniëlle Cathari and models in her looks.

Fashion Features

Daniëlle Cathari’s Journey to Becoming Adidas Originals’ Latest Star Collaborator

With her second collection set to drop on May 5, WWD sat down with the designer to speak in-depth about her background, future plans and process of her Adidas Originals collaboration.

clock May 2, 2018Emily Mercer

Kendall Jenner in the Adidas Arkyn campaign

Fashion Scoops

Adidas Releases Arkyn Sneaker With Gender Talk, Kendall Jenner Visit

Daniëlle Cathari, Camélia Jordana and Joséphine de La Baume took part in discussions at the Paris event geared to women.

clock April 5, 2018Mimosa Spencer

Adidas Originals Deerupt


Adidas Originals Looks to Disrupt With Deerupt

Call it the open sourcing of footwear design, but Adidas’ launch activities for its newest silhouette aim to continue its desire to sync the brand with the customer on a whole other level.

clock March 19, 2018Kari Hamanaka

Adidas Originals by Neighborhood


Adidas Originals, Neighborhood Team Once Again for Spring

The streetwear and sportswear firms partied in downtown Los Angeles Thursday night to celebrate the collection.

clock February 23, 2018Kari Hamanaka

Fashion Scoops

EXCLUSIVE: VFiles Partners With Adidas Originals for NYFW Activation

For the fall 2018 season, VFiles is teaming with Adidas Originals to create a new experience of immersive fashion and music in place of a runway show.

clock February 6, 2018Emily Mercer

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Massimo Ferretti on Alberta Ferretti's Evolution

clock 23hLuisa Zargani

Social Studies