Adidas Originals

Street Style

Zalando Making a Product Push at Next Bread&&Butter in Berlin

The online giant will launch a new year-round hub for streetwear and exclusive product drops under in August.

clock June 28, 2018Melissa Drier

Daniëlle Cathari and models in her looks.

Fashion Features

Daniëlle Cathari’s Journey to Becoming Adidas Originals’ Latest Star Collaborator

With her second collection set to drop on May 5, WWD sat down with the designer to speak in-depth about her background, future plans and process of her Adidas Originals collaboration.

clock May 2, 2018Emily Mercer

Kendall Jenner in the Adidas Arkyn campaign

Fashion Scoops

Adidas Releases Arkyn Sneaker With Gender Talk, Kendall Jenner Visit

Daniëlle Cathari, Camélia Jordana and Joséphine de La Baume took part in discussions at the Paris event geared to women.

clock April 5, 2018Mimosa Spencer

Adidas Originals Deerupt


Adidas Originals Looks to Disrupt With Deerupt

Call it the open sourcing of footwear design, but Adidas’ launch activities for its newest silhouette aim to continue its desire to sync the brand with the customer on a whole other level.

clock March 19, 2018Kari Hamanaka

Adidas Originals by Neighborhood


Adidas Originals, Neighborhood Team Once Again for Spring

The streetwear and sportswear firms partied in downtown Los Angeles Thursday night to celebrate the collection.

clock February 23, 2018Kari Hamanaka

Fashion Scoops

EXCLUSIVE: VFiles Partners With Adidas Originals for NYFW Activation

For the fall 2018 season, VFiles is teaming with Adidas Originals to create a new experience of immersive fashion and music in place of a runway show.

clock February 6, 2018Emily Mercer

Dua Lipa will appear in Adidas Originals spring 2018 campaign.

Fashion Scoops

Dua Lipa, Playboi Carti and Nick Young Cast in Adidas Originals Campaign

It’s called “Original Is Never Finished.”

clock January 22, 2018Jessica Iredale

Catch a free ride with the limited edition EQT Support 93/Berlin sneaker

Fashion Scoops

Adidas and Berlin Transport Authority Team on Limited-Edition Sneaker

Shoes incorporate the BVG’s signature pattern plus an annual season ticket.

clock January 10, 2018Melissa Drier

Wale at "A Night of Legend" event for Original Penguin

Mens Lifestyle

Original Penguin Bets on Genius, Wale to Remain Relevant With Customers

The men’s wear brand has invested its advertising dollars into a multipronged deal with the music web site and the rapper.

clock December 8, 2017Aria Hughes

Adidas will sell 300 pairs of its EQT Support ADV Wicker Park in the new Chicago store.

Fashion Scoops

Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community

For the opening week, the store’s Statement area will have offerings from the brand’s collaborations with Mastermind Japan, Alexander Wang, Spezial and White Mountaineering.

clock October 5, 2017Rosemary Feitelberg


WWD Law Review: The Rights to Stripe and Trump’s China Move

The changing tactics in Forever 21’s battles with Gucci and Adidas, and President Trump seeks to hit back at China over intellectual property.

clock August 18, 2017Julie Zerbo

The Adidas and JD Sports fall 2017 EQT campaign featuring Stormzy and Hailey Baldwin

Fashion Scoops

Hailey Baldwin and Stormzy Front Adidas and JD Sports EQT Campaign

Baldwin’s campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London.

clock August 17, 2017Lorelei Marfil

Young Thug wears a kimono made of trash bags for Adidas Originals campaign.


Young Thug Wears a Kimono Made of Trash Bags in Adidas Originals Campaign

The rapper channels the Vitruvian Man along with Kendall Jenner, James Harden, 21 Savage and Playboi Carti.

clock August 11, 2017Alexa Tietjen

Season 2 of Adidas Originals by Alexander Wang will drop July 29 via text-to-buy.

Fashion Scoops

The Second Season of Adidas Originals by Alexander Wang Is Coming

The first drop of the bike-messenger-meets-raver collection will be July 29 in New York.

clock July 25, 2017Jessica Iredale

Pharrell Williams new Tennis Hu sneakers for Adidas Originals.

Fashion Scoops

Pharrell Williams’ New Adidas Original Sneakers

The Tennis Hu is Williams’ first signature shoe for Adidas.

clock May 3, 2017Jessica Iredale

Load More Arrow


Today's Must Read

A protest by animal rights activiists CAFT (Coalition to Abolish the Fur trade) against the use of fur by the Fashion industry blockades one of the venues for London Fashion Week in the Aldwych.Anti-Fur Protest, London Fashion Week, UK - 17 Sep 2017


U.K. Government Should Consider Banning Fur, Post-Brexit  

clock 15hSamantha Conti

Social Studies