Adidas Originals

Tom Ford eyewear, produced in partnership with Marcolin.

Eyewear

Marcolin Group Appoints Fabrizio Curci CEO

Curci hails from trade show organizer Fiera Milano SpA and, before that, FCA — both publicly listed companies — and succeeds Massimo Renon, who left in April.

clock June 18, 2020Luisa Zargani

Craig Green's limited edition Adidas Originals sneakers alongside his sculptures made with their components.

Fashion Scoops

Craig Green Celebrates Adidas Originals Collaboration

The British designer has created a set of exclusive sneakers to be sold at Dover Street Market doors as well as the Comme des Garçons Trading Museum in Paris.

clock February 28, 2020Alex Wynne

Adidas London Flagship Store

Retail

Adidas Unveils Unique Digital Store in London, With a Focus on Service, Speed, Digital

There are immersive fitting rooms, a Hype Wall, interactive games and a digital footwear wall that’s 26 feet long.

clock October 24, 2019Fiona Ma

Adidas celebrates the opening of its new Arena headquarters tomorrow.

Financial

Adidas Reports Healthy Progress for First Half of 2019

China and online sales continue to boost the German sportswear brand’s income and subsidiary Reebok returns to growth — but the European market remains challenging.

clock August 8, 2019Cathrin Schaer

Bristol Studio

Fashion Scoops

Bristol Studio’s Collaboration With Adidas Originals Taps Vintage Basketball

The Los Angeles design house’s partnership with Adidas is a nod to Bristol Studios creative director Luke Tadashi’s childhood.

clock June 27, 2019Kari Hamanaka

Adidas Originals

Eyewear

Adidas, Marcolin Sign Five-Year Eyewear License

The first eyewear collection is to launch in early 2020.

clock June 25, 2019Martino Carrera

Lucky Brand Rolling Stone Desert Jam

Marketing and Promotion

In Search of Influence at Coachella

As more companies elbow their way into the fest, more engineered experiences lead to the question: where does it go from here?

clock April 15, 2019Kari Hamanaka

Adidas Orginals by Ji Won Choi

Fashion Scoops

Adidas Originals Unveils Collaboration With Ji Won Choi

The first drop of the collection with the designer will be available from Feb. 23.

clock February 17, 2019Tianwei Zhang

David Beckham, Karlie Kloss and Jonah Hill

People

David Beckham, Pharrell Williams Cheer On Young Talent at Adidas Show

Also, actor Jonah Hill gives his take on the “scumbro” trend.

clock January 19, 2019Fleur Burlet

Commonwealth Adidas

Street Style

Commonwealth Gets Adidas Consortium Collaboration

This marks the first time the streetwear purveyor has a shoe with the sportswear firm.

clock December 7, 2018Kari Hamanaka

Adidas Stan Smith

Footwear

Adidas Originals Signs Stan Smith to Lifetime Deal

They will celebrate the partnership with a sneaker named #StanSmithForever.

clock December 7, 2018Aria Hughes

Daniëlle Cathari Debuts Namesake Brand.

Fashion Features

EXCLUSIVE: Designer Daniëlle Cathari Debuts Namesake Brand

Not even a year after her impressive fall 2018 collaboration with Adidas Originals, Amsterdam-based designer Daniëlle Cathari launches her highly anticipated brand with debut collection titled, “DC Drop 1.”

clock November 12, 2018Emily Mercer

Adidas Originals x Kylie Jenner Falcon Launch

Parties

Kylie Jenner Revisits the Nineties for Adidas Originals Falcon Release

The makeup mogul and reality show star was on hand for the launch of the shoe’s refreshed style.

clock September 7, 2018Kari Hamanaka

Adidas Originals x Kylie Jenner Falcon Launch

Parties

Kylie Jenner Toasts Adidas Originals Falcon Campaign Launch in Los Angeles

The reality star and makeup mogul was on hand for an invite-only preview of a pop-up activation dedicated to the shoe on Sunset Boulevard.

clock September 7, 2018Kari Hamanaka

Bread & Butter by Zalando in Berlin

Markets

Third Bread & Butter by Zalando Establishes as See-Now-Buy-Now Festival

Zalando’s third edition of Bread & Butter becomes a product-driven see-now-buy-now festival.

clock September 6, 2018Quynh Tran

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Essentialist

Today's Must Read

Paul Jowdy

Business

Paul Jowdy to Depart WWD and Fairchild Live

clock 10hWWD Staff

Social Studies