Adidas Originals

Dua Lipa will appear in Adidas Originals spring 2018 campaign.

Fashion Scoops

Dua Lipa, Playboi Carti and Nick Young Cast in Adidas Originals Campaign

It’s called “Original Is Never Finished.”

clock January 22, 2018Jessica Iredale

Catch a free ride with the limited edition EQT Support 93/Berlin sneaker

Fashion Scoops

Adidas and Berlin Transport Authority Team on Limited-Edition Sneaker

Shoes incorporate the BVG’s signature pattern plus an annual season ticket.

clock January 10, 2018Melissa Drier

Wale at "A Night of Legend" event for Original Penguin

Mens Lifestyle

Original Penguin Bets on Genius, Wale to Remain Relevant With Customers

The men’s wear brand has invested its advertising dollars into a multipronged deal with the music web site and the rapper.

clock December 8, 2017Aria Hughes

Adidas will sell 300 pairs of its EQT Support ADV Wicker Park in the new Chicago store.

Fashion Scoops

Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community

For the opening week, the store’s Statement area will have offerings from the brand’s collaborations with Mastermind Japan, Alexander Wang, Spezial and White Mountaineering.

clock October 5, 2017Rosemary Feitelberg


WWD Law Review: The Rights to Stripe and Trump’s China Move

The changing tactics in Forever 21’s battles with Gucci and Adidas, and President Trump seeks to hit back at China over intellectual property.

clock August 18, 2017Julie Zerbo

The Adidas and JD Sports fall 2017 EQT campaign featuring Stormzy and Hailey Baldwin

Fashion Scoops

Hailey Baldwin and Stormzy Front Adidas and JD Sports EQT Campaign

Baldwin’s campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London.

clock August 17, 2017Lorelei Marfil

Young Thug wears a kimono made of trash bags for Adidas Originals campaign.


Young Thug Wears a Kimono Made of Trash Bags in Adidas Originals Campaign

The rapper channels the Vitruvian Man along with Kendall Jenner, James Harden, 21 Savage and Playboi Carti.

clock August 11, 2017Alexa Tietjen

Season 2 of Adidas Originals by Alexander Wang will drop July 29 via text-to-buy.

Fashion Scoops

The Second Season of Adidas Originals by Alexander Wang Is Coming

The first drop of the bike-messenger-meets-raver collection will be July 29 in New York.

clock July 25, 2017Jessica Iredale

Pharrell Williams new Tennis Hu sneakers for Adidas Originals.

Fashion Scoops

Pharrell Williams’ New Adidas Original Sneakers

The Tennis Hu is Williams’ first signature shoe for Adidas.

clock May 3, 2017Jessica Iredale

The Yeezy Boost 350 V2 in white, core black and red.


Adidas Rebuts Tabloid Report on Yeezy’s Chinese Factory

Britain’s Daily Mirror teamed with China Labor Watch on a factory investigation.

clock April 13, 2017Samantha Conti

Looks from Adidas Originals x Alexander Wang.

Fashion Scoops

Adidas Originals x Alexander Wang Teases Third Drop

The main collection will be available April 1 and 15.

clock March 28, 2017Jessica Iredale

The Yeezy Boost 350 V2 in white, core black and red.

Fashion Scoops

New Yeezy Boost 350 V2 to Bow

A white, black and red version of Kanye West’s Yeezy Boost 350 V2 sneakers hit Feb. 25.

clock February 20, 2017Rachel Strugatz

Yeezy Season 5 RTW Fall 2017

Fashion Show Reviews

Yeezy Season 5 Fall RTW 2017

Kanye West’s perceived karmic comeuppance after Yeezy Season 4 delivered a Yeezy Season 5 that was comparatively the picture of refinement.

clock February 15, 2017Jessica Iredale

Arthur Hoeld moves up at Adidas

Human Resources

Executive Changes at Adidas

Arthur Hoeld and Torben Schumacher have been promoted.

clock February 14, 2017Jessica Iredale

Adidas Originals Jurgen Teller

Fashion Scoops

Adidas Originals’ Biggest Campaign of 2017, Shot by Juergen Teller

The brand’s update of Nineties hit sneaker the EQT gets the spotlight.

clock January 25, 2017Jessica Iredale

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