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Adidas Originals

Third Bread & Butter by Zalando Establishes as See-Now-Buy-Now Festival

Zalando's third edition of Bread & Butter becomes a product-driven see-now-buy-now festival.

Snoop Dogg and Photojournalist Chi Modu on Defining a Hip-Hop Era

HVW8 Los Angeles gallery partnered with Adidas Originals to present the hip-hop photojournalist's exhibit…

Zalando Making a Product Push at Next Bread&&Butter in Berlin

The online giant will launch a new year-round hub for streetwear and exclusive product drops under…

Daniëlle Cathari’s Journey to Becoming Adidas Originals’ Latest Star Collaborator

With her second collection set to drop on May 5, WWD sat down with the designer to speak in-depth about her…

Adidas Releases Arkyn Sneaker With Gender Talk, Kendall Jenner Visit

Daniëlle Cathari, Camélia Jordana and Joséphine de La Baume took part in discussions at the Paris event…

Adidas Originals Looks to Disrupt With Deerupt

Call it the open sourcing of footwear design, but Adidas' launch activities for its newest silhouette aim to…

Adidas Originals, Neighborhood Team Once Again for Spring

The streetwear and sportswear firms partied in downtown Los Angeles Thursday night to celebrate the…

Dua Lipa, Playboi Carti and Nick Young Cast in Adidas Originals Campaign

It's called "Original Is Never Finished."

Adidas and Berlin Transport Authority Team on Limited-Edition Sneaker

Shoes incorporate the BVG's signature pattern plus an annual season ticket.

Original Penguin Bets on Genius, Wale to Remain Relevant With Customers

The men's wear brand has invested its advertising dollars into a multipronged deal with the music web site…

Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community

For the opening week, the store's Statement area will have offerings from the brand's collaborations with…

WWD Law Review: The Rights to Stripe and Trump’s China Move

The changing tactics in Forever 21's battles with Gucci and Adidas, and President Trump seeks to hit back at…

Hailey Baldwin and Stormzy Front Adidas and JD Sports EQT Campaign

Baldwin's campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London.

Young Thug Wears a Kimono Made of Trash Bags in Adidas Originals Campaign

The rapper channels the Vitruvian Man along with Kendall Jenner, James Harden, 21 Savage and Playboi Carti.

The Second Season of Adidas Originals by Alexander Wang Is Coming

The first drop of the bike-messenger-meets-raver collection will be July 29 in New York.