Adidas

Reebok x Victoria Beckham

Activewear

Changing Places in the Athletic Industry: Key Hire and Departures

A few senior-level executives have exited at Reebok, Nike and New Balance.

clock 19hRosemary Feitelberg

Nike x Uninterrupted Air Force 1 sneakers

Fashion Scoops

Leading Nike Executive Exits Company After Being Linked to Son’s Resell Sneaker Business

The 25-year company veteran had held key posts during her tenure at the company.

clock March 1, 2021Rosemary Feitelberg

Adidas Formotion

Activewear

Adidas Heightening Focus on Women With Formotion

The line of performance compression apparel will be supported with the launch of a “Watch Us Move” campaign and fitness series.

clock February 25, 2021Jean E. Palmieri

Designs created by three HBCU students as part of Target’s inaugural HBCU Design Challenge.

Business Features

Amid Black History Month Drops, Brands Discuss Diversity Efforts Beyond Product

Following last summer’s racial justice protests and the police killing of George Floyd, companies across industries vowed to improve diversity.

clock February 22, 2021Rosemary Feitelberg

Beyoncé in a look from the Ivy Park Collaboration with Adidas.

Fashion Scoops

Icy Park: Beyoncé Reveals Details of Third Ivy Park Collection

The collaboration line with Adidas is inspired by mountain slopes and offers streetwear elements.

clock January 25, 2021Jean E. Palmieri

Beyoncé in a look from the Ivy Park Collaboration with Adidas.

Fashion Scoops

A Look at Beyoncé’s Ivy Park Collaboration with Adidas

clock January 25, 2021WWD Staff

Prada

Lifestyle

Prada’s Patrizio Bertelli on Luna Rossa and Lessons Learnt From Sailing

The Prada Cup sailing race kicks off Jan. 15 and Prada’s CEO Patrizio Bertelli discusses his passion for sailing, the evolution of Luna Rossa and how it’s testing grounds for new materials and products.

clock January 15, 2021Luisa Zargani

The Black Lives Matter protests of 2020 also catalyzed calls for racial equality in the workplace. Companies will need to set specific target in order to deliver on their stated mission of self-improvement.

Retail

Fashion Won’t Achieve Equality Without Targets

The industry’s vows to do better must be backed by concrete goals and accountability, say experts.

clock January 6, 2021Sindhu Sundar

eBay authentication service

Activewear

Sneaker Resale Sites: A Hot Category in Midst of Pandemic

As sneaker resale players expand globally and look optimistically into 2021, are there pitfalls looming for the multibillion dollar market?

clock January 5, 2021Obi Anyanwu

The first and second editions of Adidas' Futurecraft.Loop shoe.

Innovation

The Race to Make a Truly Circular Running Shoe

The world’s sportswear giants are in a race to come up with the first running shoe that, after it is discarded, can be used to make another pair of running shoes.

clock January 5, 2021Cathrin Schaer

Activewear

Activewear

Activewear in 2021

Will it continue to grow at record rates?

clock January 5, 2021Kellie Ell

Adidas has been working with Parlay for the Oceans to recycle plastic waste.

Materials

Recycled Polyester to Reach 60 Percent Penetration at Adidas in 2021

The sporting goods brand is also using recycled cotton, reducing its carbon footprint and searching for vegan alternatives to animal materials.

clock December 28, 2020Jean E. Palmieri

Jerry Lorenzo

Fashion Scoops

Adidas and Fear of God Enter Long-term Partnership

Jerry Lorenzo will work on Adidas’ global basketball business and creative, and the two will further establish Fear of God Athletics.

clock December 22, 2020Obi Anyanwu

Klarna

Retail

Forecasting Consumer Demands

In the future, consumers will seek out discounted, sustainable and health-conscious products, said David Sykes, head of Klarna U.S. They will also be more likely to embrace technology to shop.

clock December 16, 2020Kellie Ell

Rihanna lingerie

Activewear

Rihanna Courts Investors for Potential Savage X Fenty Activewear Collection

The mega-star is asking for $100 million and complete control.

clock December 15, 2020Kellie Ell and Evan Clark

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Essentialist

Today's Must Read

Testers of different lipsticks in the cosmetic store

Beauty

China Exempts Cosmetics From Animal Testing Starting in May

clock 23hTiffany Ap

Social Studies

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