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30 Percent of Smart Speaker Owners Shop by Voice, Report Says

Adobe's survey on voice assistants gives new lift to conversational commerce.

Adobe Gets Into the Voice Assistant Game

The tech giant recently acquired SaySpring, a platform that creates voice interfaces for Google Home and…

Adobe Summit: Experience Is Everything

At the tech company's annual conference, the necessity of software advancements informed by "customer…

Cyber Monday Keeps Retailers on a Holiday High

Business has been robust since Thanksgiving, but retailers know there's a long way to go through the holiday…

Cyber Monday Becomes a Weeklong Bargain-Hunting Affair

It's expected to be another record-breaking season for selling online.

Mobile Shopping Looms Large On Thanksgiving

Paving the way for Black Friday, Thanksgiving hits $1.52 billion in online spending, with phones and tablets…

Adobe: Online Holiday Shopping’s Off to Record-Breaking Start

A new report by the software giant points to a huge online holiday shopping season that will outpace 2016.

Adobe Analytics Cloud Extends Capabilities to Voice-Control Assistants

As consumers begin to embrace the voice-control technology, Adobe will offer customers data-collection…

Crash Diet Pricing: The E-commerce Path to Success

Frequently discounted and mobile-friendly shopping alternatives are boosting online shopping sales to the…

Adobe’s Latest Experience Cloud Updates Aim to Streamline Content Cross-Channel

Fluid Experiences is backed by artificial intelligence and machine learning.

Brand Loyalty: More Fleeting Than Ever

Adobe aims to reduce friction in consumer experiences with the launch of its Experience Cloud.

Adobe and Microsoft Partner to Offer Joint Solutions

The tech players teamed up to offer customers a concentrated suite of services to improve data collection and…

Adobe Advertising Cloud Aims to Streamline Ad Planning, Buying

The company revealed the service at its Adobe Summit taking place this week in Las Vegas.