A number of other brands have been using models of various shapes and sizes for years.

The lingerie giant is making a concerted effort to be more inclusive. But is it too late?

Can the lingerie giant make a comeback?

Casual fashions, a desire for comfort and ath-leisure styles are all contributing to the trend.

Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum wasn’t enough to tame investor fears.

The move is part of Abercrombie’s multiyear transformation, and could be an attempt to snag market share in the intimates apparel category.

Smaller brands and start-ups are circling in, trying to take market share as the lingerie giant puts its comeback strategy in motion.

Intimates companies that want to succeed need to offer something new.

The new swimwear line is a bid to win back market share.

The company has plans to open between 60 and 75 new Aerie stores in the coming year.

The lingerie company has a comeback plan.

Adore Me is launching its first activewear collection on Oct. 1 with sizing up to 4XL.

Online retailer Adore Me will begin selling its products in select Nordstrom stores on Friday.

Online lingerie e-tailer Adore Me plans to open its first physical store.

New York’s e-commerce companies have banded together for a Valentine’s Day digital pop-up store.