But companies and brands have one chance to get it right — or risk permanently losing customers.
The acquisition is another sign of a changing intimates apparel market.
A number of other brands have been using models of various shapes and sizes for years.
The lingerie giant is making a concerted effort to be more inclusive. But is it too late?
Can the lingerie giant make a comeback?
Casual fashions, a desire for comfort and ath-leisure styles are all contributing to the trend.
Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum wasn’t enough to tame investor fears.
The move is part of Abercrombie’s multiyear transformation, and could be an attempt to snag market share in the intimates apparel category.