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at-home try-on

Technology

At-home Fit Technology Is Helping Some Retailers Survive the Coronavirus

But companies and brands have one chance to get it right — or risk permanently losing customers.

clock June 25, 2020Kellie Ell

Tabacaru Swim

Fashion Features

Escapist Fashion

Forced to stay home, even as the weather warms up, consumers are indulging in a little retail therapy by way of swimwear and resort wear.

clock May 22, 2020Kellie Ell

sustainable intimates lingerie

Intimates

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be confusing. Here’s a roundup of how some innerwear brands are trying to save the planet.

clock April 22, 2020Kellie Ell

Soma storefront

Fashion Scoops

Soma’s In-store Experience

Smart bras, personalized fit specialists and the ability to touch and feel products make shopping for bras in real life more attractive.

clock February 6, 2020Kellie Ell

Rihanna

Fashion Features

No. 8: That Rihanna Reign Just Won’t Let Up

Rihanna continued to break boundaries in 2019, including the historic launch of the Fenty label, the Savage X show and more.

clock December 23, 2019Alexa Tietjen and Kellie Ell

Rihanna Savage x Fenty lingerie

Intimates

Taking Lessons From Rihanna

The pop star introduces her own lingerie show, just as the Victoria’s Secret Fashion Show calls it quits — for the foreseeable future. But where does Rihanna’s brand really sit in the intimates market?

clock November 12, 2019Kellie Ell

Curvy Couture

Intimates

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture

The acquisition is another sign of a changing intimates apparel market.

clock November 4, 2019Kellie Ell

Viva Voluptuous

Intimates

Victoria’s Secret Hires First Plus-size Model, but Some Say It’s Too Late

A number of other brands have been using models of various shapes and sizes for years.

clock October 9, 2019Kellie Ell

Ali Tate Cutler- Victoria's Secret model

Intimates

Victoria’s Secret Hires First Plus-size Model, Ali Tate Cutler

The lingerie giant is making a concerted effort to be more inclusive. But is it too late?

clock October 7, 2019Kellie Ell

Victoria's Secret Storefront

Intimates

What to Watch: Victoria’s Secret and Its Fallen Angels

Can the lingerie giant make a comeback?

clock August 26, 2019Kellie Ell

Sports bras are growing in popularity as the go-to bra option.

Intimates

Sports Bras Are Taking Over Women’s Lingerie Collections

Casual fashions, a desire for comfort and ath-leisure styles are all contributing to the trend.

clock August 21, 2019Kellie Ell

kohl's earnings kevin mansell

Financial

Shares of Department Store Kohl’s Rise and Fall After Mixed Earnings Report

Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum wasn’t enough to tame investor fears.

clock August 20, 2019Kellie Ell

Abercrombie & Fitch brand Gilly Hicks is opening four pop-up locations.

Retail

Abercrombie’s Intimates Brand, Gilly Hicks, Is Opening Four Pop-up Stores

The move is part of Abercrombie’s multiyear transformation, and could be an attempt to snag market share in the intimates apparel category.

clock July 22, 2019Kellie Ell

victoria's secret models

Financial

Victoria’s Secret’s Revival in Full Spin

Smaller brands and start-ups are circling in, trying to take market share as the lingerie giant puts its comeback strategy in motion.

clock May 22, 2019Kellie Ell

TellTale, Chico's FAS new line.

Intimates

Lingerie Makers Take On Victoria’s Secret

Intimates companies that want to succeed need to offer something new.

clock April 23, 2019Kellie Ell

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Essentialist

Today's Must Read

06 September 2018, Germany,, Cologne: The logo of the Kaufhof parent company, the Canadian Hudson's Bay Company (HBC), is attached to the German headquarters. The planned merger of the Karstadt and Kaufhof department store chains has cleared an important hurdle. The banks had approved the merger of the two retail chains, the "Sueddeutsche Zeitung" reported on 6 September 2018. Photo by: Oliver Berg/picture-alliance/dpa/AP Images

Business

A Transforming HBC Pumps Up Management

clock 15hDavid Moin

Social Studies