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Adore Me

Lingerie Brand Adore Me Alleges Rihanna’s Savage x Fenty Violated Trademark Law

Adore Me says Rihanna's use of the term "Adore Us" in its marketing messages is confusing to shoppers.

EXCLUSIVE: Bebe Rexha and Adore Me Partner for Lingerie Design Collaboration

The assortment includes three sub collections, the first of which drops today at Adoreme.com.

Lingerie Company Accuses TikTok of Discriminatory Post Removal

Adore Me claims the video platform automatically removes posts featuring certain types of women, something…

Activewear in 2021

Will it continue to grow at record rates?

At-home Fit Technology Is Helping Some Retailers Survive the Coronavirus

But companies and brands have one chance to get it right — or risk permanently losing customers.

Escapist Fashion

Forced to stay home, even as the weather warms up, consumers are indulging in a little retail therapy by way…

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…

Soma’s In-store Experience

Smart bras, personalized fit specialists and the ability to touch and feel products make shopping for bras in…

No. 8: That Rihanna Reign Just Won’t Let Up

Rihanna continued to break boundaries in 2019, including the historic launch of the Fenty label, the Savage X…

Taking Lessons From Rihanna

The pop star introduces her own lingerie show, just as the Victoria's Secret Fashion Show calls it quits…

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture

The acquisition is another sign of a changing intimates apparel market.

Victoria’s Secret Hires First Plus-size Model, but Some Say It’s Too Late

A number of other brands have been using models of various shapes and sizes for years.

Victoria’s Secret Hires First Plus-size Model, Ali Tate Cutler

The lingerie giant is making a concerted effort to be more inclusive. But is it too late?

What to Watch: Victoria’s Secret and Its Fallen Angels

Can the lingerie giant make a comeback?

Sports Bras Are Taking Over Women’s Lingerie Collections

Casual fashions, a desire for comfort and ath-leisure styles are all contributing to the trend.