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Marketing and Promotion

Are Ad Placements Hitting the Mark?

A new study by Disqo finds optimistic results, sharing insights into consumer sentiment around ad relevancy.

clock December 13, 2019Alexandra Pastore

The Diesel "Enjoy Before Returning" fall 2019 ad campaign.

Fashion Scoops

Diesel Mocks ‘Wardrobing’ Phenomenon With Fall Ad Campaign

The act of purchasing, wearing and returning fashion pieces is being ridiculed with images and videos.

clock September 5, 2019Martino Carrera

Valentina Sampaio fronts the Borsalino fall 2019 ad campaign.

Fashion Scoops

Borsalino Taps Diverse Cast for Fall Ad Campaign

Transgender model Valentina Sampaio is among the talents fronting the images.

clock September 2, 2019Martino Carrera

Abercrombie & Fitch has tapped Romelu Lukaku, a soccer player for Manchester United, to be the newest face of its Fierce men’s fragrance. The Belgian athlete will be featured on the first of three limited-edition bottles that will be released this year. His bottle will be available in the London, Manchester and Brussels stores exclusively beginning today, and globally and online starting May 8. In addition to portraits, the bottle launch will also include a video, both of which were shot by Jack Pierson. Lukaku’s affiliation with A&F is part of the retailer’s Face Your Fierce campaign, which showcases men and women sharing stories of how they find strength in the face of adversity. Lukaku speaks of his passion for the game and being authentic. “As a professional athlete, I don’t often get to discuss aspects of inner strength and, in a game fueled by passion, inner strength is just as important as physical strength,” he said. “I am excited to share this campaign with my fans and hope they will in turn share their stories.” The packaging has been updated for the release and is yellow with white type. “Romelu is one of the most talented football players in the game, and his story of passion and focus is a powerful, positive message for our customer,” said Kristin Scott, president of global grands at Abercrombie & Fitch Co. “He is bringing our iconic fragrance to a new generation and we’re excited to showcase his story on a limited-edition bottle.” — Jean Palmieri

Media

The Best Fashion Ad Campaigns of Spring 2019

clock April 30, 2019WWD Staff

Kate Lewis

Media

Kate Lewis to Be Honored at Upcoming Matrix Awards

Other award recipients will be Padma Lakshmi of “Top Chef” and Norah O’Donnell of CBS.

clock March 29, 2019Kali Hays

Marketing and Promotion

Adthena: River Island’s Secret to Search Engine Wins

Total search ad spending is expected to grow to $70.66 billion by 2020, and here’s how some retailers stand out in “universe of search.”

clock November 1, 2018Kaley Roshitsh

Stills from the ThirdLove media campaign.

Marketing and Promotion

ThirdLove’s Big Campaign Push

Working with Partners & Spade, the out-of-home media campaign is a celebration of each woman’s uniqueness.

clock September 10, 2018Vicki M. Young

Spring 2018 Dior Homme capsule by Patrick Demarchelier

Fashion Scoops

Dior Homme Taps Patrick Demarchelier for Capsule Collection Images

The photos are a moody display of Kris Van Assche’s take on men’s formal dress.

clock November 27, 2017Kali Hays

A visual of Mercedes-Benz Fashion's seasonless campaign

Media

Mercedes-Benz Fashion Taps M.I.A. and Tommy Genesis for Seasonless Campaign

In an effort to move away from its traditional ad formats, the company has adopted a seasonless style with a focus on print, digital and social media including video, and hosting events.

clock March 21, 2017Lorelei Marfil

A visual from Zalando's spring 2017 campaign

Marketing and Promotion

Zalando Taps A$AP Rocky, Jourdan Dunn for Spring Campaign

The e-tailer has also enlisted Andreea Diaconu, Kris Gottschalk and Julia Nobis for its print and digital spring campaign and short film

clock February 19, 2017Lorelei Marfil

Joaquin Phoenix for PETA

People

The Elusive Joaquin Phoenix Suits Up for PETA

The actor gave a rare interview for PETA’s new campaign.

clock December 13, 2016Kristen Tauer

BBDO Berlin's vending machine design for Fashion Revolution Day.

Fashion Scoops

BBDO Berlin Wins Red Dot Grand Prix Award for T-shirt Social Experiment

For one day last year, a bright turquoise vending machine advertising 2 euro T-shirts was placed in the middle of Berlin’s Alexanderplatz to get shoppers thinking about the cheap apparel supply chain.

clock November 7, 2016Rosemary Feitelberg

Alessandra Garcia Corinne Foxx Ireland Baldwin Wet 'n' Wild campaign

Color Cosmetics

The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign

Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.

clock September 26, 2016Rachel Brown

Alessandra Garcia Corinne Foxx Ireland Baldwin Wet 'n' Wild campaign

Color Cosmetics

Wet ‘n’ Wild Casts Ireland Baldwin, Corinne Foxx and Alessandra Garcia

clock September 22, 2016Rachel Brown

A CH Carolina Herrera  fall ad.

Media

Carolina Herrera Amping Up Digital for New Fall Campaign

Carolina Herrera is going with Karlie Kloss and Lily Aldridge for her fall ad campaign.

clock August 23, 2016Rosemary Feitelberg

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Fashion

Italian Heritage Brands Keep Legacy Alive at Milan Fashion Week

clock 18hLuisa Zargani

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