Penney's Hit by Another Key Executive Departure

clock July 20, 2018David Moin


Roberto Cavalli Said Open to New Investors

clock July 20, 2018Luisa Zargani


Tmall Global Encourages Italian Beauty Brands to Enter Chinese Market

clock July 20, 2018Sandra Salibian


Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January

Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.

clock February 14, 2018Tracey Greenstein

A still from Smythson's "Journey to the Wild Side" campaign film

Marketing and Promotion

Smythson Makes Play to Reestablish Brand Image

Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.

clock September 5, 2017Lorelei Marfil

Procter & Gamble; Procter and Gamble Signage outside Procter & Gamble corporate headquarters in downtown Cincinnati. Procter & Gamble reports financial resultsEarns Procter Gamble, Cincinnati, USA


P&G Denies Olay Photog’s $75 Million Copyright Lawsuit

The company took particular issue with the $75 million price tag.

clock August 22, 2017Kali Hays



Ad Blocking: How to Avoid It While Connecting With Consumers

Ad blocking can be a tool to motivate marketers to think outside of the box.

clock August 3, 2017Elizabeth Doupnik

Visuals of Bally's Fall 2017 advertising campaign

Marketing and Promotion

Bally Taps Taylor Hill for Fall 2017 Ad Campaign

The campaign was shot by Brianna Capozzi.

clock July 27, 2017Lorelei Marfil


Marketing and Promotion

Wal-Mart, Home Depot and Walgreen Garner Top Spots in Ad Effectiveness

The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.

clock March 13, 2017Arthur Zaczkiewicz

kohl's holiday seasonal employees workers

Marketing and Promotion

Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December

Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.

clock January 9, 2017Arthur Zaczkiewicz

Alessandra Garcia Corinne Foxx Ireland Baldwin Wet 'n' Wild campaign

Color Cosmetics

The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign

Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.

clock September 26, 2016Rachel Brown

Amazon's Prime service


Wal-Mart, Amazon Score Highest in Ad Effectiveness for August

The ABX Advertising Benchmark Index uses a consumer panel and includes 14 variables.

clock September 7, 2016Arthur Zaczkiewicz's #WeAreUs Campaign

Marketing and Promotion

Social Media Influencers Star in Boohoo #WeAreUs Campaign

Lion Babe musicians Jillian Hervey and Lucas Goodman join campaign lineup.

clock January 14, 2016Lorelei Marfil

MikMak app screen

Marketing and Promotion

MikMak Expands Infomercials for Millennials

The mobile video-shopping app utilizes 30-second videos to sell $100-or-less products.

clock October 5, 2015Maghan McDowell

Nadine Leopold is featured in the Botkier New York fall campaign.


Nadine Leopold: Botkier New York’s New ‘It’ Girl

Nadine Leopold is Botkier New York's Fall campaign star, following Bella Hadid, who was featured in the Botkier New York spring campaign.

clock August 5, 2015Lauren McCarthy

Pringle of Scotland Fall 2015 Campaign


Pringle of Scotland Releases Albert Watson Campaign for Fall

Watson worked with models including Stella Tennant and Luke Treadaway.

clock July 13, 2015Samantha Conti



Today's Must Read

A protest by animal rights activiists CAFT (Coalition to Abolish the Fur trade) against the use of fur by the Fashion industry blockades one of the venues for London Fashion Week in the Aldwych.Anti-Fur Protest, London Fashion Week, UK - 17 Sep 2017


U.K. Government Should Consider Banning Fur, Post-Brexit  

clock 2hSamantha Conti

Social Studies