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Express Names Small Business Heroes
Recipients receive $10,000 and a digital Times Square billboard advertisement to help grow their businesses.
Facebook Introduces New Poll, AR and Playable Ads
Quick summary: Fewer words, more visuals.
Google’s High Stakes Ad and Retail Reinvention
Google ads are going everywhere, especially on phones, while Google Shopping graduates into a bona fide…
Forty Years After ‘Killing Us Softly,’ Creator Jean Kilbourne Still on Crusade
Research proves girls, who are highly exposed to sexual images, tend to suffer more from eating disorders…
Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts
With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.
BCBG Taps Kate Young, Rosie Huntington-Whiteley for 30th Anniversary
The stylist is the brand's first creative consultant, and the model will star in its 30th anniversary…
Think Tank: The Luxury of the Self
Bryan Melmed, vice president of insight services at Exponential, explains how marketers leverage brand…
Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January
Macy's, Old Navy, Kohl's and Kroger scored the highest ratings in advertising effectiveness for January.
Smythson Makes Play to Reestablish Brand Image
Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.
P&G Denies Olay Photog’s $75 Million Copyright Lawsuit
The company took particular issue with the $75 million price tag.
Ad Blocking: How to Avoid It While Connecting With Consumers
Ad blocking can be a tool to motivate marketers to think outside of the box.
Bally Taps Taylor Hill for Fall 2017 Ad Campaign
The campaign was shot by Brianna Capozzi.
Wal-Mart, Home Depot and Walgreen Garner Top Spots in Ad Effectiveness
The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.
Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December
Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.
The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign
Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand's advertisements breaking in…