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Marketing and Promotion
Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January
Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.
Marketing and Promotion
Smythson Makes Play to Reestablish Brand Image
Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.
Legal
P&G Denies Olay Photog’s $75 Million Copyright Lawsuit
The company took particular issue with the $75 million price tag.
Technology
Ad Blocking: How to Avoid It While Connecting With Consumers
Ad blocking can be a tool to motivate marketers to think outside of the box.
Marketing and Promotion
Bally Taps Taylor Hill for Fall 2017 Ad Campaign
The campaign was shot by Brianna Capozzi.
Marketing and Promotion
Wal-Mart, Home Depot and Walgreen Garner Top Spots in Ad Effectiveness
The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.
Marketing and Promotion
Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December
Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.
Color Cosmetics
The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign
Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.
Retail
Wal-Mart, Amazon Score Highest in Ad Effectiveness for August
The ABX Advertising Benchmark Index uses a consumer panel and includes 14 variables.
Marketing and Promotion
Social Media Influencers Star in Boohoo #WeAreUs Campaign
Lion Babe musicians Jillian Hervey and Lucas Goodman join campaign lineup.
Marketing and Promotion
MikMak Expands Infomercials for Millennials
The mobile video-shopping app utilizes 30-second videos to sell $100-or-less products.
Media
Nadine Leopold: Botkier New York’s New ‘It’ Girl
Nadine Leopold is Botkier New York's Fall campaign star, following Bella Hadid, who was featured in the Botkier New York spring campaign.
Media
Pringle of Scotland Releases Albert Watson Campaign for Fall
Watson worked with models including Stella Tennant and Luke Treadaway.
