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Facebook's new interactive ad formats.

Technology

Facebook Introduces New Poll, AR and Playable Ads

Quick summary: Fewer words, more visuals.

clock September 19, 2019Adriana Lee

Google expands ads and revamps Google Shopping.

Technology

Google’s High Stakes Ad and Retail Reinvention

Google ads are going everywhere, especially on phones, while Google Shopping graduates into a bona fide Amazon contender.

clock May 15, 2019Adriana Lee

The filmmaker lectures about how advertising can affect women and girls.

Media

Forty Years After ‘Killing Us Softly,’ Creator Jean Kilbourne Still on Crusade

Research proves girls, who are highly exposed to sexual images, tend to suffer more from eating disorders, depression and low self-esteem.

clock March 15, 2019Rosemary Feitelberg

The Advertising Benchmark Index tested Super Bowl commercials for various factors, including brand message and reputation.

Marketing and Promotion

Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts

With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.

clock February 7, 2019Kaley Roshitsh

Rosie Huntington-Whiteley poses for the BCBG Campaign at Hudson Lofts in Los Angeles, California on November 1, 2018

Fashion Scoops

BCBG Taps Kate Young, Rosie Huntington-Whiteley for 30th Anniversary

The stylist is the brand’s first creative consultant, and the model will star in its 30th anniversary campaign for spring 2019.

clock January 30, 2019Marcy Medina

Using the luxury brand image to channel marketing messages to consumers.

Marketing and Promotion

Think Tank: The Luxury of the Self

Bryan Melmed, vice president of insight services at Exponential, explains how marketers leverage brand recognition to create value.

clock November 28, 2018Bryan Melmed

Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January

Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.

clock February 14, 2018Tracey Meyers

A still from Smythson's "Journey to the Wild Side" campaign film

Marketing and Promotion

Smythson Makes Play to Reestablish Brand Image

Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.

clock September 5, 2017Lorelei Marfil

Procter & Gamble; Procter and Gamble Signage outside Procter & Gamble corporate headquarters in downtown Cincinnati. Procter & Gamble reports financial resultsEarns Procter Gamble, Cincinnati, USA

Legal

P&G Denies Olay Photog’s $75 Million Copyright Lawsuit

The company took particular issue with the $75 million price tag.

clock August 22, 2017Kali Hays

shutterstock_463617047

Technology

Ad Blocking: How to Avoid It While Connecting With Consumers

Ad blocking can be a tool to motivate marketers to think outside of the box.

clock August 3, 2017Elizabeth Doupnik

Visuals of Bally's Fall 2017 advertising campaign

Marketing and Promotion

Bally Taps Taylor Hill for Fall 2017 Ad Campaign

The campaign was shot by Brianna Capozzi.

clock July 27, 2017Lorelei Marfil

walmart

Marketing and Promotion

Wal-Mart, Home Depot and Walgreen Garner Top Spots in Ad Effectiveness

The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.

clock March 13, 2017Arthur Zaczkiewicz

Kohl's

Marketing and Promotion

Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December

Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.

clock January 9, 2017Arthur Zaczkiewicz

Alessandra Garcia Corinne Foxx Ireland Baldwin Wet 'n' Wild campaign

Color Cosmetics

The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign

Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.

clock September 26, 2016Rachel Brown

Alessandra Garcia Corinne Foxx Ireland Baldwin Wet 'n' Wild campaign

Color Cosmetics

Wet ‘n’ Wild Casts Ireland Baldwin, Corinne Foxx and Alessandra Garcia

clock September 22, 2016Rachel Brown

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Essentialist

Today's Must Read

Talitha Getty by Jeanloup Sieff for Vogue Paris, February 1970.

Fashion

Saint Laurent Acquires Major Private Collection of Vintage YSL Clothes

clock 9hJoelle Diderich

Social Studies