Recipients receive $10,000 and a digital Times Square billboard advertisement to help grow their businesses.
Quick summary: Fewer words, more visuals.
Google ads are going everywhere, especially on phones, while Google Shopping graduates into a bona fide Amazon contender.
Research proves girls, who are highly exposed to sexual images, tend to suffer more from eating disorders, depression and low self-esteem.
With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.
The stylist is the brand’s first creative consultant, and the model will star in its 30th anniversary campaign for spring 2019.
Bryan Melmed, vice president of insight services at Exponential, explains how marketers leverage brand recognition to create value.
Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.
Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.
The company took particular issue with the $75 million price tag.
Ad blocking can be a tool to motivate marketers to think outside of the box.
The campaign was shot by Brianna Capozzi.
The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.
Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.
Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand’s advertisements breaking in January.