Advertising

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Media

Jerry Media Facing Federal Lawsuit Over Text Meme

The issue of where a meme actually originated is likely to be an early feature of the case against the owner of F–kJerry.

clock 9hKali Hays

AtmosphereMade By Google, Los Angeles, USA - 17 Oct 2017

Media

Google Hit With Third EU Fine in Two Years

European lawmakers aren’t letting up on the search company and its advertising methods.

clock March 20, 2019Kali Hays

The filmmaker lectures about how advertising can affect women and girls.

Media

Forty Years After ‘Killing Us Softly,’ Creator Jean Kilbourne Still on Crusade

Research proves girls, who are highly exposed to sexual images, tend to suffer more from eating disorders, depression and low self-esteem.

clock March 15, 2019Rosemary Feitelberg

AtmosphereMetrograph 2nd Anniversary Party, Inside, New York, USA - 22 Mar 2018

Media

Metrograph Theater Moving Into Editorial, Agency Work

Not satisfied with being a cool movie house, Metrograph could be the first theater cum publisher/studio/agency.

clock March 13, 2019Kali Hays

Google announced shoppable Google Image ads on Tuesday at Shoptalk in Las Vegas

Technology

Google Reveals Shoppable Google Image Ads at Shoptalk

Because instant purchase and immediate gratification.

clock March 5, 2019Adriana Lee

Arianna Huffington

Media

Thrive Global Nabs Refinery29 Executive for Partnership Push

Arianna Huffington’s enterprise has a new business lead from Refinery29, and new executives from Vice and Inverse.

clock March 5, 2019Kali Hays

Ermenegildo Zegna

Media

Ermenegildo Zegna Unveils Final Chapter of ‘Defining Moments’ Campaign

Artistic director Alessandro Sartori worked with Luca Guadagnino and the campaign is fronted by Boyd Holbrook, André Holland and William Chan.

clock February 28, 2019Luisa Zargani

Fabien Baron in the front rowCoach 1941 show, Fall Winter 2018, New York Fashion Week, USA - 13 Feb 2018

Media

Instagram Said Working With Fabien Baron on Project

Instagram may be trying to up its allure for luxury fashion advertisers by partnering with the well regarded creative director.

clock February 21, 2019Kali Hays

People magazine, a former Time title now owned by Meredith Corp.

Media

Meredith’s Sale of Sports Illustrated, Money Pushed to Midyear

It’s taken the publisher longer than planned to off-load the two former Time Inc. titles.

clock February 12, 2019Kali Hays

The Advertising Benchmark Index tested Super Bowl commercials for various factors, including brand message and reputation.

Marketing and Promotion

Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts

With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.

clock February 7, 2019Kaley Roshitsh

L'Officiel is starting a new content vertical dedicated to advertiser-supported charities.

Media

L’Officiel Pushing Charities With New Dedicated Content Initiative

By dedicating $60 million worth of media coverage over two years, the French publisher is hoping to spur giving.

clock February 7, 2019Kali Hays

American Magazine Media Conference.

Media

Instagram and Admissions at Annual Magazine Conference

The annual American Magazine Media Conference was full of Instagram, Facebook and some open talk of a “difficult” time in the industry.

clock February 6, 2019Kali Hays

Street style Paris fashion week 2017

Media

Luxury Fashion Advertisers Looking to New, Nerdier Horizons

Publications well outside the realm of fashion and lifestyle are getting more and more work with luxury apparel brands.

clock February 5, 2019Kali Hays

People magazine, a former Time title now owned by Meredith Corp.

Media

Meredith CEO Says Revenue Now Only Half Ad-Based

Tom Harty talked up a year of business changes in a memo to staff.

clock February 1, 2019Kali Hays

Sophia Sanchez de Betak Posing for Antoni SS19 Campaign

Footwear

Santoni Taps 10 International Personalities for Its Spring 2019 Campaign

Sofia Sanchez de Betak, Patricia Urquiola and Atip Wananuruks are among the individuals enrolled by the brand.

clock February 1, 2019Alessandra Turra

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Essentialist

Today's Must Read

Fashion

What Is 'Modest Fashion' and Why Is It Spreading?

clock 6hArthur Zaczkiewicz

Social Studies