Advertising

Street style tokyo Japan

Media

Consumers Are Ready for Full Sustainability, Brands Aren’t

Sustainability advancements are generally welcomed by shoppers, so why aren’t more companies changing to capitalize?

clock 5hKali Hays

Digital media companies are experiencing a moment of upheaval as revenue models and consumer habits continue to shift.

Media

Challenges, Missteps and Hope Abound for Digital Media

The Internet can eat its young, but experts and executives from the likes of Vox, Refinery29 and elsewhere still see a future of growth.

clock December 14, 2018Kali Hays

Stacked newspapersVARIOUS

Media

WWD Yearbook #10: Mayhem and Money Take Root in Media

Print has gone prestige as publishers continue to face unprecedented changes to advertising, leaving billionaires to buy what they will.

clock December 12, 2018Kali Hays

Whatsapp, messenger app icon on iPhone, iOS, smartphone screen, display, close-up, detail, GermanyVARIOUS

Technology

Digital Download: Brands Gear Up for WhatsApp Ads

The prospect horrified its cofounder, but has piqued interest from brands and advertisers alike.

clock December 10, 2018Kathryn Hopkins

Dirk Standen

Media

Editor in Chief of Condé Nast Branding Agency Exits

Dirk Standen is out after 15 years with the publisher and a successful run leading 23 Stories.

clock December 4, 2018Kali Hays

Philipp Plein's Black Friday campaign.

Fashion Scoops

Philipp Plein Sparks Indignation Over Latest Ad

A backlash hit the brand after the unveiling of images promoting Black Friday sales through a woman with slashes and blood stains.

clock November 26, 2018Sandra Salibian

The New York Times headquarters

Media

New York Times Reorganizing Non-edit Side to Speed Digital Growth

The newspaper cut nearly a dozen people in a reorganization of non-editorial staff around “missions” to speed up subscriptions.

clock November 16, 2018Kali Hays

conde_nast-rotator

Media

Condé Nast Gets a New Communications Lead in Latest Executive Shakeup

Chief communications officer Cameron Blanchard’s departure is just the latest high-level change within Condé Nast.

clock November 12, 2018Kali Hays

conde_nast-rotator

Media

Condé Nast Expanding Branding Agency Under New Director

The magazine publisher tapped an agency veteran to lead a broader branding agency, which will absorb 23 Stories.

clock November 5, 2018Kali Hays

Susan Vobejda

Business Features

Capturing the Attention of Over-Marketed Consumers

Susan Vobejda, chief marketing officer of The Trade Desk, shares her perspective on digital marketing today.

clock October 25, 2018Michelle Elise

Customers line up to get into the grand opening of Macy's Backstage at Tri-County Mall on in Cincinnati. Macy's debuts Cincinnati's first Backstage, the brand's off-price store, at the Tri-County locationMacy's Backstage Grand Opening at Tri-County Mall, Cincinnati, USA - 12 Apr 2018

Marketing and Promotion

Old Navy, Macy’s Garner Top Spots in September ABX Index

Kohl’s, Macy’s, Old Navy and Sears were top retailers in advertising effectiveness for September.

clock October 12, 2018Tracey Greenstein

Bumble-Bizz-Three-Split-Vertical

Media

Bumble’s Major New Campaign Made With All-Female Crew

Popular stylist Karla Welch and photographer Ali Mitton led the look of the campaign, featuring many high-profile Bumble users.

clock October 9, 2018Kali Hays

shutterstock_1175549128

Marketing and Promotion

Why Beauty Retailers Might Want to Tap Radio as Ad Platform

The research from TagStation showed a significant lift in store traffic for retailers who ran radio ads, with beauty outpacing other segments.

clock September 27, 2018Arthur Zaczkiewicz

Smartphone screen with Facebook and Phone app icons in detailVARIOUS

Media

Facebook Stories Usage Poised to Overtake Feed

The platform’s still-emerging stories element is seeing rapid growth with wide availability to users and marketers.

clock September 26, 2018Kali Hays

Fader's fall 2018 fashion issue, with covers by Stefan Ruiz and Molly Matalon.

Media

The Fader, Cornerstone Agency Arm Expanding

Co-ceo and founder Rob Stone said the joint company is fielding more brand work than ever.

clock September 18, 2018Kali Hays

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Essentialist

Today's Must Read

Clockwise from up left: Natalie Kay, Valeria Hinojosa, Stephanie Van Den Sigtenhorst, Lauren Singer and Amber Boyers.

Fashion

The Rise of Sustainable Influencers

clock 5hSandra Salibian

Social Studies