The Advertising Benchmark Index tested Super Bowl commercials for various factors, including brand message and reputation.

Marketing and Promotion

Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts

With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.

clock February 7, 2019Kaley Roshitsh

L'Officiel is starting a new content vertical dedicated to advertiser-supported charities.


L’Officiel Pushing Charities With New Dedicated Content Initiative

By dedicating $60 million worth of media coverage over two years, the French publisher is hoping to spur giving.

clock February 7, 2019Kali Hays

American Magazine Media Conference.


Instagram and Admissions at Annual Magazine Conference

The annual American Magazine Media Conference was full of Instagram, Facebook and some open talk of a “difficult” time in the industry.

clock February 6, 2019Kali Hays

Street style Paris fashion week 2017


Luxury Fashion Advertisers Looking to New, Nerdier Horizons

Publications well outside the realm of fashion and lifestyle are getting more and more work with luxury apparel brands.

clock February 5, 2019Kali Hays

People magazine, a former Time title now owned by Meredith Corp.


Meredith CEO Says Revenue Now Only Half Ad-Based

Tom Harty talked up a year of business changes in a memo to staff.

clock February 1, 2019Kali Hays

Sophia Sanchez de Betak Posing for Antoni SS19 Campaign


Santoni Taps 10 International Personalities for Its Spring 2019 Campaign

Sofia Sanchez de Betak, Patricia Urquiola and Atip Wananuruks are among the individuals enrolled by the brand.

clock February 1, 2019Alessandra Turra

Bruce Weber'Lifespan of a Fact' play opening night, Arrivals, Broadway, New York, USA - 18 Oct 2018

Fashion Scoops

Five Models Accusing Bruce Weber of Misconduct in Federal Case to Be Identified

The unnamed models accusing Bruce Weber of sexual misconduct will have to reveal identities, per judge’s order.

clock January 31, 2019Rosemary Feitelberg

Hearst Magazines


Hearst Magazines Taps First Creative Director for Branded Content

The publisher’s branded content work is a sizable and growing part of its business.

clock January 30, 2019Kali Hays



Out Magazine Dogged by Unpaid Contributors

Contributors looking to be paid are getting caught in the middle of some dramatic executive finger-pointing.

clock January 28, 2019Kali Hays

Conde Nast's remaining stable of brands will all be going behind a paywall by year-end.


Condé Nast Pushes New Paywalls as ‘Game Changer’

“I wish we had done this yesterday,” Condé executive Pamela Drucker Mann said.

clock January 23, 2019Kali Hays

Facebook COO Sheryl Sandberg, left, accompanied by Twitter CEO Jack Dorsey are sworn in before the Senate Intelligence Committee hearing on 'Foreign Influence Operations and Their Use of Social Media Platforms' on Capitol Hill, in WashingtonCongress Social Media, Washington, USA - 05 Sep 2018


What to Watch: Regulation of Big Tech

Is 2019 the year that Facebook, Google and Amazon face the regulatory music?

clock January 4, 2019Kali Hays

Richard Gingras of Google


Media People: Richard Gingras of Google News

The Google News lead and media veteran spoke with WWD about tech’s responsibility with “fake news,” regulation and the old Internet.

clock December 28, 2018Kali Hays

Street style tokyo Japan


Consumers Are Ready for Full Sustainability, Brands Aren’t

Sustainability advancements are generally welcomed by shoppers, so why aren’t more companies changing to capitalize?

clock December 18, 2018Kali Hays

Digital media companies are experiencing a moment of upheaval as revenue models and consumer habits continue to shift.


Challenges, Missteps and Hope Abound for Digital Media

The Internet can eat its young, but experts and executives from the likes of Vox, Refinery29 and elsewhere still see a future of growth.

clock December 14, 2018Kali Hays

Stacked newspapersVARIOUS


WWD Yearbook #10: Mayhem and Money Take Root in Media

Print has gone prestige as publishers continue to face unprecedented changes to advertising, leaving billionaires to buy what they will.

clock December 12, 2018Kali Hays

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Today's Must Read

Diptyque's pop up exhibition in Shanghai, China.


Diptyque Smells Opportunity in China and U.S.

clock 6hTiffany Ap

Social Studies