Advertising

Stacked newspapersVARIOUS

Media

WWD Yearbook #10: Mayhem and Money Take Root in Media

Print has gone prestige as publishers continue to face unprecedented changes to advertising, leaving billionaires to buy what they will.

clock December 12, 2018Kali Hays

Whatsapp, messenger app icon on iPhone, iOS, smartphone screen, display, close-up, detail, GermanyVARIOUS

Technology

Digital Download: Brands Gear Up for WhatsApp Ads

The prospect horrified its cofounder, but has piqued interest from brands and advertisers alike.

clock December 10, 2018Kathryn Hopkins

Dirk Standen

Media

Editor in Chief of Condé Nast Branding Agency Exits

Dirk Standen is out after 15 years with the publisher and a successful run leading 23 Stories.

clock December 4, 2018Kali Hays

Philipp Plein's Black Friday campaign.

Fashion Scoops

Philipp Plein Sparks Indignation Over Latest Ad

A backlash hit the brand after the unveiling of images promoting Black Friday sales through a woman with slashes and blood stains.

clock November 26, 2018Sandra Salibian

The New York Times headquarters

Media

New York Times Reorganizing Non-edit Side to Speed Digital Growth

The newspaper cut nearly a dozen people in a reorganization of non-editorial staff around “missions” to speed up subscriptions.

clock November 16, 2018Kali Hays

conde_nast-rotator

Media

Condé Nast Gets a New Communications Lead in Latest Executive Shakeup

Chief communications officer Cameron Blanchard’s departure is just the latest high-level change within Condé Nast.

clock November 12, 2018Kali Hays

conde_nast-rotator

Media

Condé Nast Expanding Branding Agency Under New Director

The magazine publisher tapped an agency veteran to lead a broader branding agency, which will absorb 23 Stories.

clock November 5, 2018Kali Hays

Susan Vobejda

Business Features

Capturing the Attention of Over-Marketed Consumers

Susan Vobejda, chief marketing officer of The Trade Desk, shares her perspective on digital marketing today.

clock October 25, 2018Michelle Elise

Customers line up to get into the grand opening of Macy's Backstage at Tri-County Mall on in Cincinnati. Macy's debuts Cincinnati's first Backstage, the brand's off-price store, at the Tri-County locationMacy's Backstage Grand Opening at Tri-County Mall, Cincinnati, USA - 12 Apr 2018

Marketing and Promotion

Old Navy, Macy’s Garner Top Spots in September ABX Index

Kohl’s, Macy’s, Old Navy and Sears were top retailers in advertising effectiveness for September.

clock October 12, 2018Tracey Greenstein

Bumble-Bizz-Three-Split-Vertical

Media

Bumble’s Major New Campaign Made With All-Female Crew

Popular stylist Karla Welch and photographer Ali Mitton led the look of the campaign, featuring many high-profile Bumble users.

clock October 9, 2018Kali Hays

shutterstock_1175549128

Marketing and Promotion

Why Beauty Retailers Might Want to Tap Radio as Ad Platform

The research from TagStation showed a significant lift in store traffic for retailers who ran radio ads, with beauty outpacing other segments.

clock September 27, 2018Arthur Zaczkiewicz

Smartphone screen with Facebook and Phone app icons in detailVARIOUS

Media

Facebook Stories Usage Poised to Overtake Feed

The platform’s still-emerging stories element is seeing rapid growth with wide availability to users and marketers.

clock September 26, 2018Kali Hays

Fader's fall 2018 fashion issue, with covers by Stefan Ruiz and Molly Matalon.

Media

The Fader, Cornerstone Agency Arm Expanding

Co-ceo and founder Rob Stone said the joint company is fielding more brand work than ever.

clock September 18, 2018Kali Hays

Tory Burch

Fashion Scoops

Tory Burch Creates Limited-Edition T-shirt to Encourage Voters to Go to Polls

In advance of the midterm elections, the T-shirt is a reminder for voters to get out and hit the polls.

clock September 12, 2018Rosemary Feitelberg

People wait in line in front of Google booth on Big Data expo in Guiyang, Guizhou Province, China, 28 May 2018. Big Data Industry Expo 2018 opened in Guiyang, which according to reports shall become the technical support center and Internet Content Provider (ICP) filing center for Alibaba Cloud, the cloud service of Chinese e-commerce giant Alibaba. All websites hosted on the Chinese mainland must be ICP filed with the Ministry of Industry and Information Technology. A website cannot direct to any server located on the Chinese mainland for public visits until the developer get an ICP filing number. Alibaba Cloud will also provide cloud storage service for the research data of China's 500-metres-aperture Spherical Radio Telescope in Guizhou Province, the world's largest single-dish radio telescope.Big Data Expo in Guiyang, China - 28 May 2018

Media

Google Said Partnering With Condé Nast for November Covers

A big campaign is said to be coming in support of Google’s new Pixel.

clock September 11, 2018Kali Hays

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Essentialist

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Backstage at Jeremy Scott RTW Fall 2019

Accessories

Fall 2019 Accessories Roundup: The Best Bags, Boots, Jewelry and More…

clock 12hThomas Waller

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