Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and agencies, but consumers believe it’s not enough.
Aerie to open 35 to 40 stores, while women’s accessories an opportunity for AE brand.
Consolidated comparable sales in the quarter rose 8%.
These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie’s spring 2018 campaign.
After seeing other women testify, Raisman was compelled to tell her story.
The teen retailer posted 11 consecutive quarters of comparable-store sales gains.
Inventories at the end of the quarter rose 8%, reflecting strong sales trends in bottoms, women’s tops and Aerie apparel.
The company posted its 10th consecutive quarter of comps gains.
Women’s apparel comps rose 2 percent, but the men’s business fell 6 percent for the quarter.
Aerie is rapidly growing and resonating with its AerieReal marketing mantra.
American Eagle, Aerie and Nordstrom are the latest brands to experiment with chatbots during the holiday shopping season.
The collection is available at Aerie’s online store and at Kristina Ti flagship in Milan.