How Body-inclusive Underwear Ads Impact Brands, Consumers and Models

Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and agencies, but consumers believe it’s not enough.

clock June 7, 2018Aria Hughes

AerieReal Role Models: Rachel Platten, Yara Shahidi, Aly Raisman and Iskra Lawrence.


American Eagle’s Q1 Includes Comps Gains at AE and Aerie Brands

Aerie to open 35 to 40 stores, while women’s accessories an opportunity for AE brand.

clock May 31, 2018Vicki M. Young

Aerie yara shahidi role model

Fashion Scoops

Aerie Role Models’ Mothers Appear in New Campaign

Yara Shahidi, Aly Raisman and Iskra Lawrence posed with their mothers in aerie’s latest campaign.

clock April 24, 2018Aria Hughes

AE Studio at Union Square.


American Eagle’s Q4 Beats Wall Street’s Revenue Estimate

Consolidated comparable sales in the quarter rose 8%.

clock March 8, 2018Vicki M. Young

AerieReal Role Models


Aly Raisman, Yara Shahidi and Rachel Platten Named #AerieReal Role Models

These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie’s spring 2018 campaign.

clock January 25, 2018Aria Hughes

Aly Raisman Gymnast Aly Raisman poses for photos at the 2016 Team USA Media Summit, in Beverly Hills, Calif2016 Olympic Summit, Beverly Hills, USA


How #AerieReal Role Model Aly Raisman Found the Courage to Testify Against Larry Nassar

After seeing other women testify, Raisman was compelled to tell her story.

clock January 25, 2018Aria Hughes

AE Studio at Union Square.


American Eagle Execs Cite Innovation as Key to Comps Gains

The teen retailer posted 11 consecutive quarters of comparable-store sales gains.

clock December 6, 2017Vicki M. Young

AE Studio at Union Square.


American Eagle’s Q3 Misses Wall Street Estimates by a Penny

Inventories at the end of the quarter rose 8%, reflecting strong sales trends in bottoms, women’s tops and Aerie apparel.

clock December 6, 2017Vicki M. Young

Youngsters pass an American Eagle Outfitters clothing store, in New York. Retail sales managed a modest increase in July after two consecutive declines, but the strength was concentrated in higher sales of autos and gasoline. Most other retailers saw their sales fallEconomy, New York, USA


American Eagle Continues Focus on Product, Stores for Second Half

The company posted its 10th consecutive quarter of comps gains.

clock August 23, 2017Vicki M. Young

Looks from American Eagle.


American Eagle Could Be Closing More Stores; Q1 Inventory Level High

Women’s apparel comps rose 2 percent, but the men’s business fell 6 percent for the quarter.

clock May 17, 2017Vicki M. Young

Jay Schottenstein and Jennifer Foyle


Femmys Shine a Light on Intimate Apparel Innovators

Aerie is rapidly growing and resonating with its AerieReal marketing mantra.

clock February 2, 2017David Moin

American Eagle chatbot


American Eagle CTO on Chatbots: Our Customers Can Smell Inauthentic Messages

American Eagle, Aerie and Nordstrom are the latest brands to experiment with chatbots during the holiday shopping season.

clock December 15, 2016Maghan McDowell

A bikini from the "KTI per te" collection.

Fashion Scoops

Cristina Tardito Designs Beachwear Capsule for Aerie

The collection is available at Aerie’s online store and at Kristina Ti flagship in Milan.

clock June 23, 2016Alessandra Turra

Aerie, Yellowberry


Aerie in Programs on Body Image, Eating Disorders

The American Eagle Outfitters subbrand on March 26 launched a limited-edition collaborative bralette collection for the 11- to 15-year-old set called Aerie for Yellowberry.

clock March 30, 2015Sharon Edelson



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