The companies will jointly invest in new customer experiences, retail innovation, events, marketing and on-premise advertising.
Fisher discussed the increase for Afterpay’s buy now, pay later value proposition as the company supports both merchants and consumers.
Australian Fashion Week returned to Sydney this month after a two-year hiatus with a new, inclusive spirit and a jam-packed live schedule.
Following notable growth, the company has additionally launched its “Pay Better” global campaign with Rebel Wilson.
The company announced this week its search for a business development manager to lead the charge.
The partnership will include consumer-facing programs leading up to fashion week and throughout the year.
The potential is the region is enormous, said cofounder and co-CEO Nick Molnar, adding that Spain, Italy and France together have an addressable e-commerce market exceeding 150 billion euros.