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Agent Provocateur

EXCLUSIVE: Agent Provocateur Makes Basic Sexy

The British-based lingerie brand, known for its sexy underpinnings, is launching a collection of everyday…

Among Pandemic Lovers, This Year’s Winners May Be Inclusive Lingerie Brands

That includes both sexy and comfortable fashion trends.

Agent Provocateur Marks New Chapter Under CEO Michelle Ryan

The brand is expanding its offer to "All Hours" lingerie and loungewear categories, accelerating e-commerce…

As Clients Retrench, P.R. Firms Pivot Into New Ventures

From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new…

Soma’s In-store Experience

Smart bras, personalized fit specialists and the ability to touch and feel products make shopping for bras in…

Agent Provocateur Names CEO

The brand has tapped former Kurt Geiger executive Michelle Ryan.

Sandra Mertens-Lustig Named CEO of British Brand Lulu Guinness

She will begin work later this month and is already gearing for growth, with plans to open a store next month…

Lingerie Company Journelle Gets New Owners, Seeks to Expand Into Medical

Cosabella co-ceo Guido Campello and his wife Sapna Palep, a dermatologist, have acquired the company.

Agent Provocateur and Sink The Pink Kick Off LFW at Annabel’s

No amount of cajolery, flattery, intimidation, name-dropping, shade-throwing or foot-stomping worked to…

A Family Affair: Joe Corré Takes a Hard Look at Growing Up Punk in New Film

"My parents are not iconic," argues Corré. "In the Seventies, they were called everything from scum and…

Agent Provocateur Banks on Inclusivity, Branches Into Bridal

The brand is stretching in new directions under new owners, Four Holdings.

Digital Download: Brands Gear Up for WhatsApp Ads

The prospect horrified its cofounder, but has piqued interest from brands and advertisers alike.

Patek Philippe Creates Women’s Watch

This is the first women's design in 20 years for the Geneva-based luxury brand.

Les Girls Les Boys Collaborates With Opening Ceremony for Underwear Line for Holiday

Les Girls Les Boy founder Serena Rees said her collection is meant to be an alternative to the oversexualized…

Lingerie Is Getting a Lift From Newcomers Harnessing Digital, Fit Technologies

No more prodding and poking, these new lingerie players have managed to digitize the in-store experience.