Agent Provocateur

Agent Provocateur


EXCLUSIVE: Agent Provocateur Makes Basic Sexy

The British-based lingerie brand, known for its sexy underpinnings, is launching a collection of everyday innerwear.

clock February 18, 2021Kellie Ell

Savage x Fenty lingerie


Among Pandemic Lovers, This Year’s Winners May Be Inclusive Lingerie Brands

That includes both sexy and comfortable fashion trends.

clock February 12, 2021Kellie Ell

Agent Provocateur 2020 campaign


Agent Provocateur Marks New Chapter Under CEO Michelle Ryan

The brand is expanding its offer to “All Hours” lingerie and loungewear categories, accelerating e-commerce growth and doubling down on its values of fearless femininity with a new campaign.

clock September 14, 2020Natalie Theodosi

Camille Charriere appears in Karla Otto's #bettertogether Instagram series.

Marketing and Promotion

As Clients Retrench, P.R. Firms Pivot Into New Ventures

From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new revenue streams.

clock May 20, 2020Joelle Diderich

Soma storefront

Fashion Scoops

Soma’s In-store Experience

Smart bras, personalized fit specialists and the ability to touch and feel products make shopping for bras in real life more attractive.

clock February 6, 2020Kellie Ell

A visual from the Agent Provocateur campaign

Human Resources

Agent Provocateur Names CEO

The brand has tapped former Kurt Geiger executive Michelle Ryan.

clock January 20, 2020Natalie Theodosi

Human Resources

Sandra Mertens-Lustig Named CEO of British Brand Lulu Guinness

She will begin work later this month and is already gearing for growth, with plans to open a store next month in London’s Covent Garden.

clock January 8, 2020Samantha Conti

Journelle lingerie shop


Lingerie Company Journelle Gets New Owners, Seeks to Expand Into Medical

Cosabella co-ceo Guido Campello and his wife Sapna Palep, a dermatologist, have acquired the company.

clock October 15, 2019Kellie Ell

Naomie Harris


Agent Provocateur and Sink The Pink Kick Off LFW at Annabel’s

No amount of cajolery, flattery, intimidation, name-dropping, shade-throwing or foot-stomping worked to advance admission. 

clock September 13, 2019Julia Neel

Joe Corré


A Family Affair: Joe Corré Takes a Hard Look at Growing Up Punk in New Film

“My parents are not iconic,” argues Corré. “In the Seventies, they were called everything from scum and outsiders to geniuses. Now my mother is considered a national treasure.”

clock August 13, 2019Samantha Conti

Agent Provocateur


Agent Provocateur Banks on Inclusivity, Branches Into Bridal

The brand is stretching in new directions under new owners, Four Holdings.

clock April 16, 2019Samantha Conti

Baked By Melissa.

Fashion Features

49 Valentine’s Gifts for the Person in Your Life Who Prefer Staying Home Over, Well, Anything

From pajama’s to luggage, here are the 49 Valentine’s Day gifts your beloved homebody will love.

clock February 7, 2019Kayana Cordwell and Victor Vaughns Jr.

Whatsapp, messenger app icon on iPhone, iOS, smartphone screen, display, close-up, detail, GermanyVARIOUS


Digital Download: Brands Gear Up for WhatsApp Ads

The prospect horrified its cofounder, but has piqued interest from brands and advertisers alike.

clock December 10, 2018Kathryn Hopkins

Patek Philippe, 7300_1200R_010


Patek Philippe Creates Women’s Watch

This is the first women’s design in 20 years for the Geneva-based luxury brand.

clock November 13, 2018Luisa Zargani

A looks from Opening Ceremony and Les Girls Les Boys holiday collaboration.

Fashion Scoops

Les Girls Les Boys Collaborates With Opening Ceremony for Underwear Line for Holiday

Les Girls Les Boy founder Serena Rees said her collection is meant to be an alternative to the oversexualized lingerie sold by other brands.

clock November 7, 2018Rosemary Feitelberg

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Today's Must Read

Amendi, denim, fashion, sustainable, consumers


Rise in 'Sustainability Claims' Sparks Letter for Reform to FTC

clock 10hKaley Roshitsh

Social Studies

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