Agent Provocateur

Knixwear Campaign

Intimates

Lingerie Is Getting a Lift From Newcomers Harnessing Digital, Fit Technologies

No more prodding and poking, these new lingerie players have managed to digitize the in-store experience.

clock August 22, 2018Fiona Ma

Mike Ashley

Retail

Mike Ashley Pays 90 Million Pounds for Bankrupt House of Fraser

The troubled retailer called in Ernst & Young early Friday, hours before a distressed sale to retail tycoon Mike Ashley.

clock August 10, 2018Samantha Conti

Campaign image from Myla lingerie

Intimates

EXCLUSIVE: British Heritage Lingerie Brand, Myla to Relaunch Under New Owner Garry Hogarth

Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.

clock July 19, 2018Fiona Ma

Joe Corré

Fashion Scoops

Joe Corré Mounts Art Installation in London Showcasing Burned Punk Memorabilia

There are four works on display, including a triptych of framed pieces filled with the burnt memorabilia and slogans such as “Apathy in the U.K.,” “Ash From Chaos” and “Extinction.”

clock April 20, 2018Lorelei Marfil

Sandra Mertens-Lustig, Sarah Shotton and Kerry Neill

Business Features

Agent Provocateur Charts a Fresh Course Under New Owners Four Holdings

The brand has emerged from its dark days and is upbeat about the future.

clock March 9, 2018Samantha Conti

Agent Provocateur's fall campaign

Media

Agent Provocateur Taps Anton Corbijn for Film, Campaign

The brand has added Soho London sass to its fall effort.

clock September 5, 2017Samantha Conti

Media

Agent Provocateur’s Fall 2017 Campaign

The brand has added Soho London sass to its fall/winter effort.

clock August 24, 2017WWD Staff

Pedestrians walk past a branch of the lingerie shop, Agent Provocateur in central London, Britain, 03 March 2017. British media report Agent Provocateur, which has 10 stores in the UK and employs 600 people has been bought by a firm linked to British businessman, Mike Ashley, the owner of Sports Direct.Agent Provocateur in London, United Kingdom - 03 Mar 2017

Financial

Agent Provocateur Wins OK of $1.1M Asset Sale to New Parent Co.

The brand’s recently purchased U.K. parent scooped up the U.S. assets in a bankruptcy-led fire sale.

clock June 29, 2017Kali Hays

Pedestrians walk past a branch of the lingerie shop, Agent Provocateur in central London, Britain, 03 March 2017. British media report Agent Provocateur, which has 10 stores in the UK and employs 600 people has been bought by a firm linked to British businessman, Mike Ashley, the owner of Sports Direct.Agent Provocateur in London, United Kingdom - 03 Mar 2017

Financial

Agent Provocateur Pushes OK of $1.1M Sale of U.S. Assets

The lingerie brand is hoping to close a deal with a Four Holdings affiliate.

clock June 13, 2017Kali Hays

Elton John and Theo Fennell

Financial

British Jeweler Theo Fennell Files for Administration

Fennell stepped down as creative director in 2009 and ceased to be involved in any operational management. Instead, he took on more of an ambassadorial role and consulted on design.

clock May 19, 2017Lorelei Marfil

Agent Provocateur's Menage a Trois Whatsapp campaign

Technology

Digital Download: Brands, Retailers Go on WhatsApp to Engage With the Consumer

Brands say the app offers a less crowded space than Instagram or Facebook to talk directly to the consumer.

clock May 19, 2017Natalie Theodosi

Pedestrians walk past a branch of the lingerie shop, Agent Provocateur in central London, Britain, 03 March 2017. British media report Agent Provocateur, which has 10 stores in the UK and employs 600 people has been bought by a firm linked to British businessman, Mike Ashley, the owner of Sports Direct.Agent Provocateur in London, United Kingdom - 03 Mar 2017

Financial

Agent Provocateur U.S. Landlords Demand Months of Missed Rent

Landlords in New York and Florida say the lingerie brand stopped paying rent months before it filed for bankruptcy in the U.S.

clock May 2, 2017Kali Hays

Pedestrians walk past a branch of the lingerie shop, Agent Provocateur in central London, Britain, 03 March 2017. British media report Agent Provocateur, which has 10 stores in the UK and employs 600 people has been bought by a firm linked to British businessman, Mike Ashley, the owner of Sports Direct.Agent Provocateur in London, United Kingdom - 03 Mar 2017

Financial

Agent Provocateur Hits Bankruptcy in U.S.

Weeks after the lingerie brand’s parent company was bought out of administration, its U.S. arm is looking to sell.

clock April 14, 2017Kali Hays

A visual of the Agent Provocateur spring 2017 ad campaign

Intimates

Agent Provocateur Withdraws From Australia

Four years after launching into the Australian market, all Agent Provocateur stores will be closed by May.

clock April 3, 2017Patty Huntington

Fashion Scoops

Four Holdings Buys Men’s Online Platform Oki-ni.com

This is Four’s second acquisition after Agent Provocateur.

clock March 24, 2017Samantha Conti

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Essentialist

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Nick Kamen in Munich in 1987.

Eye

Industry Pays Tribute to Model Nick Kamen

clock May 6, 2021Tianwei Zhang

Social Studies

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