NBA players are making reverberating social statements through their fashion choices, with social media as their megaphone.

The auction house soft-launched a buy-now model offering watches, jewelry and cars, as well as sneakers for collectors eyeing rare kicks.

“It’s the first time a Latin artist is doing a Jordan sneaker.…I’m proud to be Latino and be the first artist to do it.”

After staging spectacular pre-fall shows in Tokyo and Miami, Dior will present the next men’s collection online and with a special event in Beijing.

The B27 will be available in Dior stores from November 2020.

Dior chief executive Pietro Beccari told WWD only 8,000 pairs were up for grabs.

Customers have an opportunity to buy the limited-edition Air Jordan 1 OG Dior sneakers on a first-come, first-served basis by registering online.