Baozun is one of the largest service partners that help an increasing number of luxury brands execute their e-commerce strategies in China.
The company also offers an update on Ant Group and its anti-monopoly investigation from China’s State Administration for Market Regulation.
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His appearance is also a confidence boost for luxury brands that are selling via its various platforms, like Luxury Soho and Luxury Pavillion.
The e-commerce platforms were charged with misreporting prices and offering false promotions, among other things.
Alibaba has named J. Michael Evans to the board of directors.
Burberry, Chloé, Balenciaga and Valentino released exclusive items, while Prada offered gifts to boost sales during the shopping festival.
Around 400 Italian brands were able to get in touch with 800 million Chinese consumers during the four-day event.
The new format helps the Chinese tech giant blow past its record last year, but festival hype was dampened by antitrust and courier concerns.
Liu is copresident of Lazada Group and previously the general manager of Tmall fashion and luxury.