“Los Angeles has been so pivotal in the brand growth,” shared the London-based brand’s creative director Wil Beedle.
The collection will launch with three unisex fragrances.
It’s all change at AllSaints, with former chief executive officer William Kim drumming up digital business for Lion Capital, the British retailer’s parent company.
GBG will design and distribute men’s and women’s footwear, socks, costume jewelry and cold weather accessories for the British label.
The company’s growth plan is being led by the desire to craft a more well-rounded image extending beyond the leather jacket.
The British retailer aimed for a more diverse co-tenancy with its relocation from Michigan Avenue.
A new report by CBRE tracks the cross-border activities of retailers.
As AllSaints prepares to debut its fall/winter 2016 men’s and women’s collections for the first time in Tokyo, Kim talked about his strategy for the brand that was on the verge of bankruptcy in 2011.