Skip to main content

Alternative Apparel

Alternative Apparel to Hunker Down on Youth Market

The Hanesbrands-owned basics company has broadened its customer base with the introduction of kids' clothing.

Hanesbrands’ Alternative Deal Signals Changes for Eco-Minded Brand

Hanesbrands is looking to Alternative to mix up product, but the use of sustainable and recycled materials…

Hanesbrands Buys Alternative Apparel in $60 Million Cash Deal

The basics company is looking to Alternative for a product infusion and online growth.

Greg Alterman Launches Unisex Lifestyle Brand

The Alternative Apparel and Juice Served Here founder is now on to his fourth endeavor.

Alternative Consolidates Business in Atlanta

The basics brand has moved operations to its Atlanta headquarters and hired a new design director to create a…

Alternative Apparel Relaunches Site

The sustainable basics brand this month launched a new Web site and online shopping destination with enhanced…

Alternative Apparel Launching Women’s Activewear Line

After the one-month exclusive at Nordstrom, the Move collection will be distributed to Bloomingdale’s, ABC…

Alternative Apparel Names Orondava Mumford Design Director

He joins the Los Angeles-based maker of fashion basics from Levi’s, where he was men’s global design…