Amazon EU



Amazon to Add Two Logistics Plants to Italian Network

The new hubs starting operations next fall will employ 1,100 people.

clock January 19, 2021Martino Carrera

Preen by Thornton Bregazzi RTW Fall 2020

Business Features

Amazon Gears Up for Big Week, With London Storefront and a Luxury App

The online giant is burrowing into the fashion world, looking to take on the likes of Net-a-porter, Farfetch and

clock September 14, 2020Samantha Conti


Amazon’s First Omnichannel Fashion Event Gets Mixed Reviews

In Berlin, Amazon’s shoppers could use artificial intelligence to find the perfect jeans and strut along a digital runway. Despite enthusiasm from participating brands, it’s hard to know just how successful Destination Denim was.

clock October 27, 2019Cathrin Schaer

Destination Denim is Amazons "first online-offline fashion event".


Amazon’s First Omnichannel Denim Event Kicks Off in Berlin

At the opening of Destination Denim, Amazon’s vice president for fashion in Europe discussed the online giant’s plans in the apparel sector.

clock October 24, 2019Cathrin Schaer

Belei is Amazon's first private-label skin-care brand.

Skin Care

Amazon’s Private Label Belei Makes European Debut

The skin-care brand launches today in Italy, Spain, France, Germany and the U.K.

clock October 24, 2019Sandra Salibian

Rita Ora


Amazon Fashion to Debut Denim-Focused Initiative in Europe

The “Destination Denim” event will kick off in Berlin on Oct. 24 with a live performance by Rita Ora and will have an online extension.

clock October 2, 2019Alessandra Turra

Amazon pop-up store in London

Fashion Scoops

Amazon Fashion Hosts First European Pop-up, Showcases Range of Product Selection

Merchandise, including Amazon Fashion private labels, will be rotated every other day.

clock October 23, 2018Fiona Ma

The U.K. is taxing some digital platforms.

Fashion Scoops

Amazon Settles With Italian Employees on Work Shifts

The agreement sets a plan of experimental, new shifts over a 12-month period.

clock May 23, 2018Martino Carrera

amazon prime day

Fashion Scoops

Amazon’s Employees Strike in Italy’s Logistics Hub

On Dec. 20, workers protested against long working hours and low salaries, in the wake of Amazon skipping a meeting with the trade unions.

clock December 21, 2017Martino Carrera

Amazon web site

Fashion Scoops

Amazon’s Employees to Strike in Italy During Black Friday

On November 24, workers will protest against long working hours and low salaries at the logistics plant at Castel San Giovanni.

clock November 23, 2017Martino Carrera

Looks from the Amazon Fashion Europe and Nicopanda range

Fashion Scoops

Amazon Fashion Europe Teams With Nicopanda on Capsule Collection

The range will be available to purchase immediately after the spring 2018 show on Sept. 16.

clock July 31, 2017Lorelei Marfil

Debenhams store


Former Amazon Executive Sergio Bucher Takes on Britain’s Debenhams

Six months into the job, Sergio Bucher has laid out his strategy.

clock April 20, 2017Samantha Conti

Amazon Fashion's spring 2017 campaign


Amazon Fashion Europe Taps Liya Kebede for Spring Campaign

Cass Bird shot the campaign.

clock February 2, 2017Natalie Theodosi

An Amazon Fashion TV ad from fall 2016.

Marketing and Promotion

In Fashion Push, Amazon Puts Ad Dollars Toward TV

Amazon appeals to the masses and outspends competitors with video ads that purport to promote its more high fashion offerings.

clock January 3, 2017Maghan McDowell

Amazon Prime Air


Amazon Delivers First Drone Package

Amazon’s Prime Air is being tested to deliver packages that are up to five pounds in 30 minutes or less, and Amazon completed the first successful delivery Dec. 7.

clock December 15, 2016Maghan McDowell

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Alessandro Michele


Gucci's Alessandro Michele Discusses Brand Longevity Turning 100

clock April 15, 2021Luisa Zargani

Social Studies

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