The online giant is burrowing into the fashion world, looking to take on the likes of Net-a-porter, Farfetch and Matchesfashion.com.

In Berlin, Amazon’s shoppers could use artificial intelligence to find the perfect jeans and strut along a digital runway. Despite enthusiasm from participating brands, it’s hard to know just how successful Destination Denim was.

At the opening of Destination Denim, Amazon’s vice president for fashion in Europe discussed the online giant’s plans in the apparel sector.

The skin-care brand launches today in Italy, Spain, France, Germany and the U.K.

The “Destination Denim” event will kick off in Berlin on Oct. 24 with a live performance by Rita Ora and will have an online extension.

Merchandise, including Amazon Fashion private labels, will be rotated every other day.

The agreement sets a plan of experimental, new shifts over a 12-month period.

On Dec. 20, workers protested against long working hours and low salaries, in the wake of Amazon skipping a meeting with the trade unions.

On November 24, workers will protest against long working hours and low salaries at the logistics plant at Castel San Giovanni.

The range will be available to purchase immediately after the spring 2018 show on Sept. 16.

Six months into the job, Sergio Bucher has laid out his strategy.

Cass Bird shot the campaign.

Amazon appeals to the masses and outspends competitors with video ads that purport to promote its more high fashion offerings.

Amazon’s Prime Air is being tested to deliver packages that are up to five pounds in 30 minutes or less, and Amazon completed the first successful delivery Dec. 7.

An undercover investigation by the London newspaper reported poor working conditions at Amazon U.K.’s Scotland depot.