Both American Eagle and Aerie brands are “on fire,” says exec.
Sales at the intimates company continue to fall even during the holiday shopping season.
This year’s Cyber Monday, the day dedicated to online shopping, was the single biggest shopping day in the company’s history.
The former exec held the role at the lingerie giant for just two years.
But can the spectacle save a dying brand?
Aerie to open 35 to 40 stores, while women’s accessories an opportunity for AE brand.
American Eagle’s Kessler believes a well-curated store experience is the best way to drive customer engagement.