Aerie to open 35 to 40 stores, while women’s accessories an opportunity for AE brand.
American Eagle’s Kessler believes a well-curated store experience is the best way to drive customer engagement.
Consolidated comparable sales in the quarter rose 8%.
These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie’s spring 2018 campaign.
The teen retailer posted 11 consecutive quarters of comparable-store sales gains.
Inventories at the end of the quarter rose 8%, reflecting strong sales trends in bottoms, women’s tops and Aerie apparel.
Kohl’s and Urban Outfitters have already deployed the new version of product innovations platform.
The retailer already has licensing deals in China and Hong Kong.