The new swimwear line is a bid to win back market share.
The company blames online shopping and burdensome store leases as the culprit, despite the enormous appetite for jeans right now.
L Brands’ fourth-quarter numbers reveal mixed results.
A number of other intimates brands are also upping their game to compete for lingerie market share.
“Captain Marvel” and the rock band Queen — whose lead vocalist Freddy Mercury inspired “Bohemian Rhapsody” — have inspired new capsule collections.
Effective this week, Deb Henretta will become the third female on the teen retailer’s board of directors.
Meanwhile, the stock market continued to fluctuate.
The e-commerce company said it sold more products around the world this year than ever before.
Both American Eagle and Aerie brands are “on fire,” says exec.