Renzo Rosso, the Italian entrepreneur who bought Margiela’s brand in 2002, will advise the winner of the association’s main Fashion Award.

Alexandre Mattiussi, Iris Van Herpen, Stéphane Ashpool and ANDAM Grand Prix winner Antonin Tron of Atlein showed their support to founder Nathalie Dufour.

The prize comes with 250,000 euros, plus mentoring from LVMH Group’s Pierre-Yves Roussel.

A-Cold-Wall, Atlein, Cecilie Bahnsen, Facetasm and Eckhaus Latta are finalists for the grand prize and its 250,000 euro award.

The new additions include fashion show producer René Célestin and Xavier Clergerie, founder of the trade show Première Classe Tuileries.

Glenn Martens took his women’s collection in a campy direction with fringed skirts and high-heeled versions of his thigh-high Ugg boots.

The member of LVMH’s executive board will for the second time advise the winner of the association’s main Fashion Award.

Industry players and designers turned out at the Café de l’Esplanade to honor the late industrialist and Saint Laurent cofounder.

The four labels will vie for a cash award of 250,000 euros and mentoring from Yves Saint Laurent chief executive officer Francesca Bellettini.

The 25-member jury is to reveal finalists mid-May, with deliberations and the announcement of winners scheduled for June 30.

Organizers said Hermès and Matchesfashion.com are joining the consortium of sponsors of the prize.

Twelve designers are vying for the awards, which will be announced on July 1.

The fashion award will be decided by a prominent mix of jury members including 11 newcomers such as Geoffroy de la Bourdonnaye, Remo Ruffini, Marine Vacth and Aymeline Valade.