Hindmarch made a powerful statement against plastic consumption with the re-release of her “I Am Not a Plastic Bag” recycled totes.
She will begin work later this month and is already gearing for growth, with plans to open a store next month in London’s Covent Garden.
The designer encouraged Londoners to rediscover the pleasure of penning letters and the art of calligraphy.
Retailer balances heritage luxury brands with new talents to create a spark of excitement.
The company, which was sold earlier this year to the Marandi family, has been shutting stores and putting a fresh focus on the consumer.
Hindmarch has been named managing director following the sale of her company to the Marandi family.
There is speculation that Mayhoola for Investments wants to retreat from the luxury fray.
Narmina and Javad Marandi have stakes in Soho Farmhouse, Emilia Wickstead.
Mayhoola took a minority stake in the British accessories brand in 2012.
Inspired by her bag, the installation encourages visitors to walk, crawl and climb inside the woven structure.
The designer is planning a series of talks around organization, to-do lists and decluttering.
The British accessories designer has been putting the focus on experiences and consumer events.
Chubby Cloud by Anya Hindmarch is a three-day immersive, consumer-facing event taking place at Banqueting House, the neo-classical gem designed by Inigo Jones.
Bags That Work is a collection of five roomy styles with lots of zips and pockets.