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Apple Inc.

Sir Jony Ive, Marc Newson to Design for Ferrari

The two have signed a multiyear deal, though it's unclear what they will design.

Apple Looks to Create Partnerships in the ‘Alternative Payments Ecosystem’

The company announced this week its search for a business development manager to lead the charge.

Apple Posts Statement on George Floyd Death

Apple chief Tim Cook shares thoughts on the "senseless killling" and calls on Americans to "stand up for one…

Apple’s New iPad Pro Uses Laser Tech to Boost AR

Apple's new LiDAR tech in its latest iPad Pro is all about the camera — and augmented reality.

Apple Watch Eclipsed Entire Swiss Watch Industry in 2019, Report Says

Apple Watch sold an estimated 31 million units in 2019, according to Strategy Analytics. Here's what it means…

Apple Store to Open in D.C.’s Carnegie Library

The flagship will feature plenty of history, culture, community and, of course, Apple products.

On Staff: Diversity and Inclusion Chiefs — the Hot New Fashion Accessory

H&M, Nike, Macy's, Abercrombie & Fitch and Estée Lauder have all got one.

Angela Ahrendts to Leave Apple

The former Burberry ceo is about to become a former Apple exec.

Apple May Be in the Midst of a Reinvention

Apple's Q1 2019 earnings show that its iPhone operation is not business as usual, while services and Apple…

Target to Roll Out Apple Pay in All U.S. Stores

The big-box retailer zeroes in on mobile payments.

What the New iPhones XS, XS Max and XR Mean for Retail

Apple's latest smartphones may resemble last year's models. But for brands and retailers, the biggest…

Apple Watch Series 4: More Screen, More Health

Apple's latest watch sports a larger display and more features designed to keep people safe.

What It Takes To Hit A Trillion

Lessons from Apple's success, and who's most likely to join the $1 trillion market cap club next.

Apple Doubles Down on AR

AR remained a top priority for Apple at its software developer conference, which held new updates for…

Wearables Market Slows, but Smart Clothes and Other Gizmos Get Ready

The wearables market is still growing, but starting to cool, as smart clothes and hearables dig in.