Founder Pharrell Williams talks about the brand’s three distribution channels and direction and future plans, including a store in Miami.

The viral art piece inspires viral memes.

Pharrell Williams and Hebru Brantley celebrated their Billionaire Boys Club and Addias collab with an Art Basel party Thursday night.

The annual Pérez Art Museum Miami party was the place to be for the true art crowd on Thursday night.

Peter Dundas put together an exhibition of fashion illustrations for Art Basel, which he celebrated with models — how else? — Thursday night.

Shantell Martin, Tove Lo and Shepard Fairey were among the intimate crowd.

Guests including Olivia Culpo and Rosario Dawson toasted the new issue at a dinner hosted at The Surf Lodge’s Art Basel pop-up at W South Beach.

Lenny Kravitz threw a party at Alan Faena’s house to celebrate the end of his collaboration with Dom Perignon.

Yes, the exit is through the gift shop.

Jared Leto, Gucci Mane, Sienna Miller, Iggy Pop and more came out for Gucci’s party with Snapchat, which marked Alessandro Michele’s first visit to Miami.

French fries, anyone? Daniel Lee, Kate Bosworth and more popped up at Bottega Veneta’s Miami diner.

The artist’s midcareer survey “Elemental” is on view at the Pérez Art Museum Miami.

Mega celebrity power — from Kim Kardashian to Maluma to David Beckham — flew in for Kim Jones’ latest Dior Men’s show.

Leigh Lezark, Larsen Thompson, Madelynn Furlong and Marina Testino were among the guests.