The bridal sector is a $60 billion industry across all categories and wedding dresses remain a key ingredient.
The collection of 10 pieces meant to be mixed and matched will be in stores between the end of July and the first half of September.
With the average bride spending $1,700 for a wedding gown, the Graham-approved collection offers a range of price points.
The sector has become very crowded, but they’re hoping their separate offerings will stand out.
A number of other brands have been using models of various shapes and sizes for years.
After an impromptu Las Vegas wedding in May, the couple hosted friends and family at a ceremony in the south of France.
The model joins a growing list of designers and brands to move from lingerie to swimwear.
“I wish I could control and make every single dress myself that we put out there, but it’s not physically possible,” Siriano tells WWD exclusively.
Ashley Graham and Jeanne Damas were among guests at the Paris event.