The campaign includes the release of a new collection of spring sunglasses.
“I can take on the world with a tan,” said the Lincoln, Neb.-native who plans to leverage her storytelling skills, and Instagram popularity, to promote the British brand’s You Set the Tone campaign.
The bridal sector is a $60 billion industry across all categories and wedding dresses remain a key ingredient.
The collection of 10 pieces meant to be mixed and matched will be in stores between the end of July and the first half of September.
With the average bride spending $1,700 for a wedding gown, the Graham-approved collection offers a range of price points.
The sector has become very crowded, but they’re hoping their separate offerings will stand out.
A number of other brands have been using models of various shapes and sizes for years.
After an impromptu Las Vegas wedding in May, the couple hosted friends and family at a ceremony in the south of France.
The debut of Naia™ Renew is informed by consumers' enduring need for sustainably made, comfortable apparel.