ASICS elite runner Gel-Nimbus 23Sound Mind, Sound Body 2021


Asics’ New Campaign Centers Around Mental Wellness

The brand is dedicated to increasing its reach in the run specialty arena.

clock January 13, 2021Jean E. Palmieri

Willow Smith in Onitsuka Tiger.

Fashion Show Reviews

Willow Smith Named Brand Ambassador for Onitsuka Tiger

The actress and singer is featured in the fall 2020 ad campaign.

clock June 17, 2020Jean E. Palmieri

Asics' MetaRide running shoe.


Asics Profits Fall Sharply in First Quarter

Online sales increased but overall results were down sharply due to the coronavirus.

clock May 22, 2020Jean E. Palmieri

Pierre Hardy


Paris Fashion Week Men’s Fall 2020: Highlights From the Footwear Presentations

A roundup of the presentations from Paris Fashion Week Men’s.

clock January 31, 2020Stephanie Hirschmiller

Prada x Adidas

Mens Accessories

Have Sneaker Collaborations Peaked?

With top luxury fashion houses and sportswear companies collaborating, where do fashion designer-sneaker collaborations go from here?

clock January 8, 2020Obi Anyanwu


ThredUp Separates the Winning Gifts From the Losers

The resale platform receives its biggest haul — a plethora of unwanted gifts — after the holidays.

clock November 25, 2019Sharon Edelson

Vivienne Westwood x Asics sneaker collaboration campaign

Fashion Scoops

Vivienne Westwood Brings Back Asics Classics in New Collaboration

There are five sneaker styles and the first two will drop in July.

clock April 19, 2019Fiona Ma

The Onituka Tiger store in SoHo.


Onitsuka Tiger Opens SoHo Store, Plots U.S. Rollout

The concept store in SoHo is one of a dozen units planned for the U.S. market over the next two to three years.

clock March 7, 2019Jean E. Palmieri

Asics' MetaRide running shoe.


Asics to Launch Energy-Saving Running Shoe

The MetaRide features a curved sole that propels runners forward.

clock February 27, 2019Jean E. Palmieri

The Gel-Nimbus 21 is one of several signature performance footwear models from Asics.


McCarthy Exits as CEO of Asics North America

He is being replaced by Koichiro Kodama.

clock February 13, 2019Jean E. Palmieri

The Gel-Nimbus 21 is one of several signature performance footwear models from Asics.


Asics to Return Focus to Running Roots

The brand will mark its 70th anniversary this year.

clock January 14, 2019Jean E. Palmieri


Asics Hires Under Armour Exec to Head Sales

He will also become part of the executive management team in the U.S.

clock November 28, 2018Jean E. Palmieri

The London-based behavioral futurist Will Higham.

Marketing and Promotion

What to Watch: Consumers Will Seek Zen, Comfort and Darkness, Futurist Says

Asics and Finland’s Space Nation have already captured the zeitgeist of calm, with a “blackout” running track in London and an astronaut-training app.

clock August 28, 2018Samantha Conti

NEW YORK, NY - AUGUST 22:  A Conversation With Novak Djokovic at the ASICS 5th Ave Flagship Store on August 22, 2018 in New York City.  (Photo by Mike Coppola/Getty Images for ASICS)


Novak Djokovic on Making Tennis History, Breathing as Meditation, Holistic Training

Ranked sixth on the tour, he heads to Flushing Meadows with the momentum of being the Wimbledon champion and the first player to claim all nine ATP Masters 1000 events.

clock August 23, 2018Rosemary Feitelberg

Steve Aoki in the promotional material for his Asics collaboration.

Fashion Scoops

Asics to Be Footwear Sponsor of Live Nation

American Eagle Outfitters is also providing fan experiences at Governors Ball and Lollapalooza.

clock May 29, 2018Jean E. Palmieri

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Today's Must Read

Testers of different lipsticks in the cosmetic store


China Exempts Cosmetics From Animal Testing Starting in May

clock 23hTiffany Ap

Social Studies

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