Asics

Steve Aoki in the promotional material for his Asics collaboration.

Fashion Scoops

Asics to Be Footwear Sponsor of Live Nation

American Eagle Outfitters is also providing fan experiences at Governors Ball and Lollapalooza.

clock May 29, 2018Jean E. Palmieri

The special Gel Mai shoe.

Fashion Scoops

Asics Creates Special Collection for Founder’s 100th Birthday

The capsule footwear and apparel collection will launch on May 29.

clock May 17, 2018Jean E. Palmieri

Steve Aoki

People

Street Signs: Steve Aoki Brings EDM Sensibility to Fashion

The popular DJ has his own fashion line, is a partner in Vision Street Wear and is working with Asics on footwear.

clock May 4, 2018Jean E. Palmieri

Kastor promoting her first book, "Let Your Mind Run."

Fashion Scoops

Marathoner Deena Kastor on Keeping a Positive Attitude

The Asics-sponsored athlete has written a memoir called “Let Your Mind Run.”

clock April 10, 2018Jean E. Palmieri

Steve Aoki in the promotional material for his Asics collaboration.

Fashion Scoops

Asics, Aoki to Introduce New Streetwear Sneaker

The Hypergel-Kenzen will be available exclusively at Foot Locker beginning today.

clock March 19, 2018Jean E. Palmieri

The Kiko Kostadinov model

Footwear

Asics/Kiko Kostadinov Sneaker Now in U.S.

The $250 shoe is being sold at Dover Street Market.

clock February 8, 2018Jean E. Palmieri

Inside the new Asics store in New York.

Sportswear

Asics Opens New York Flagship and Includes Tiger Collection

The two-level unit is located on 47th Street.

clock December 14, 2017Jean E. Palmieri

Kith x Moncler capsule collection

Fashion Scoops

Moncler, Kith Present Co-branded Men’s Capsule Collection

The lineup will make its retail debut at Moncler and Kith physical and online stores on Dec. 2.

clock November 29, 2017Alessandra Turra

A Forever 21 store.

Legal

Forever 21 Copied Alo Yoga Sports Bra, Brand Says

The fast-fashion chain is no stranger to infringement lawsuits, but claims around athleticwear are getting more frequent.

clock October 19, 2017Kali Hays

Steve Aoki in his Asics.

Activewear

Asics Taps Steve Aoki as Brand Ambassador

The popular DJ and fashion designer is expected to attract younger consumers to the brand.

clock October 18, 2017Jean E. Palmieri

One of the New Balance ads.

Activewear

New Balance Marathon Campaign Runs the Gamut

The campaign will feature pop-ups, consumer activations and traditional broadcast and outdoor advertising.

clock October 6, 2017Jean E. Palmieri

The Asics store in London

Retail

Experience Matters: Asics Aims to Stimulate Mind, Body in London Stores

The footwear brand has transformed two London stores to pique customer interest.

clock August 2, 2017Lorelei Marfil

A look from Adidas Originals by Alexander Wang.

Legal

Adidas, Asics Open to Settlement in Tech Patent Fight

The warring athleticwear companies could be approaching settlement talks in ongoing patent litigation.

clock June 13, 2017Kali Hays

w Asics Finish Advantage Tight

Legal

Asics Wants Adidas Suit Over Fitness Tracking Tech Nixed

The Japanese athletic company said the ideas behind a string of Adidas patents are too abstract for protection.

clock May 11, 2017Kali Hays

w Asics Finish Advantage Tight

Activewear

Asics to Open Product Creation Studio in Boston

The location will complement the brand’s other U.S. office in Irvine, Calif.

clock March 29, 2017Jean E. Palmieri

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Business

Fabien Baron Gearing Up for Fight Over Interview Magazine Bankruptcy

clock 13hKali Hays

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