Beauty Forced to Confront Racism

clock 18hAlexa Tietjen and Allison Collins and Ellen Thomas


Voices of Fashion's Black Creatives on the Work to Be Done

clock June 5, 2020Andrew Shang and Victor Vaughns Jr. and Thomas Waller and Luis Campuzano and Emily Mercer and Rosemary Feitelberg


Bottega Veneta Taps Designer Matthieu Blazy

clock 11hMiles Socha


Asics' MetaRide running shoe.


Asics Profits Fall Sharply in First Quarter

Online sales increased but overall results were down sharply due to the coronavirus.

clock May 22, 2020Jean E. Palmieri

Pierre Hardy


Paris Fashion Week Men’s Fall 2020: Highlights From the Footwear Presentations

A roundup of the presentations from Paris Fashion Week Men’s.

clock January 31, 2020Stephanie Hirschmiller

Prada x Adidas

Mens Accessories

Have Sneaker Collaborations Peaked?

With top luxury fashion houses and sportswear companies collaborating, where do fashion designer-sneaker collaborations go from here?

clock January 8, 2020Obi Anyanwu


ThredUp Separates the Winning Gifts From the Losers

The resale platform receives its biggest haul — a plethora of unwanted gifts — after the holidays.

clock November 25, 2019Sharon Edelson

Vivienne Westwood x Asics sneaker collaboration campaign

Fashion Scoops

Vivienne Westwood Brings Back Asics Classics in New Collaboration

There are five sneaker styles and the first two will drop in July.

clock April 19, 2019Fiona Ma

The Onituka Tiger store in SoHo.


Onitsuka Tiger Opens SoHo Store, Plots U.S. Rollout

The concept store in SoHo is one of a dozen units planned for the U.S. market over the next two to three years.

clock March 7, 2019Jean E. Palmieri

Asics' MetaRide running shoe.


Asics to Launch Energy-Saving Running Shoe

The MetaRide features a curved sole that propels runners forward.

clock February 27, 2019Jean E. Palmieri

The Gel-Nimbus 21 is one of several signature performance footwear models from Asics.


McCarthy Exits as CEO of Asics North America

He is being replaced by Koichiro Kodama.

clock February 13, 2019Jean E. Palmieri

The Gel-Nimbus 21 is one of several signature performance footwear models from Asics.


Asics to Return Focus to Running Roots

The brand will mark its 70th anniversary this year.

clock January 14, 2019Jean E. Palmieri


Asics Hires Under Armour Exec to Head Sales

He will also become part of the executive management team in the U.S.

clock November 28, 2018Jean E. Palmieri

The London-based behavioral futurist Will Higham.

Marketing and Promotion

What to Watch: Consumers Will Seek Zen, Comfort and Darkness, Futurist Says

Asics and Finland’s Space Nation have already captured the zeitgeist of calm, with a “blackout” running track in London and an astronaut-training app.

clock August 28, 2018Samantha Conti

NEW YORK, NY - AUGUST 22:  A Conversation With Novak Djokovic at the ASICS 5th Ave Flagship Store on August 22, 2018 in New York City.  (Photo by Mike Coppola/Getty Images for ASICS)


Novak Djokovic on Making Tennis History, Breathing as Meditation, Holistic Training

Ranked sixth on the tour, he heads to Flushing Meadows with the momentum of being the Wimbledon champion and the first player to claim all nine ATP Masters 1000 events.

clock August 23, 2018Rosemary Feitelberg

Steve Aoki in the promotional material for his Asics collaboration.

Fashion Scoops

Asics to Be Footwear Sponsor of Live Nation

American Eagle Outfitters is also providing fan experiences at Governors Ball and Lollapalooza.

clock May 29, 2018Jean E. Palmieri

The special Gel Mai shoe.

Fashion Scoops

Asics Creates Special Collection for Founder’s 100th Birthday

The capsule footwear and apparel collection will launch on May 29.

clock May 17, 2018Jean E. Palmieri

Steve Aoki


Street Signs: Steve Aoki Brings EDM Sensibility to Fashion

The popular DJ has his own fashion line, is a partner in Vision Street Wear and is working with Asics on footwear.

clock May 4, 2018Jean E. Palmieri

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Today's Must Read

Beauty companies donate black lives matter


Beauty Companies Donate to Black Lives Matter

clock 17hAlexa Tietjen

Social Studies