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Asics

A Closer Look at the Tokyo Summer Olympics Uniform Controversies

Several controversies involve racism, sexism and human rights violations.

Asics to Launch Study on Impact of Exercise on Mental Health

Naomi Osaka's withdrawal from the French Open has opened up a conversation about mental health among athletes.

Asics Back in the Black in First Quarter

North America posted its first positive operating income in three years.

Asics Partners With Coca-Cola on Gel-Quantum 90

Coca-Cola has partnered with Asics for an intriguing collaboration that looks like it will get its name out…

Asics Introduces New Shoes Targeted to Specific Runner Styles

The Metaspeed shoes are intended to benefit both runners with long strides and those with faster cadence.

Asics’ New Campaign Centers Around Mental Wellness

The brand is dedicated to increasing its reach in the run specialty arena.

Willow Smith Named Brand Ambassador for Onitsuka Tiger

The actress and singer is featured in the fall 2020 ad campaign.

Asics Profits Fall Sharply in First Quarter

Online sales increased but overall results were down sharply due to the coronavirus.

Paris Fashion Week Men’s Fall 2020: Highlights From the Footwear Presentations

A roundup of the presentations from Paris Fashion Week Men's.

Have Sneaker Collaborations Peaked?

With top luxury fashion houses and sportswear companies collaborating, where do fashion designer-sneaker…

ThredUp Separates the Winning Gifts From the Losers

The resale platform receives its biggest haul — a plethora of unwanted gifts — after the holidays.

Vivienne Westwood Brings Back Asics Classics in New Collaboration

There are five sneaker styles and the first two will drop in July.

Onitsuka Tiger Opens SoHo Store, Plots U.S. Rollout

The concept store in SoHo is one of a dozen units planned for the U.S. market over the next two to three…

Asics to Launch Energy-Saving Running Shoe

The MetaRide features a curved sole that propels runners forward.

McCarthy Exits as CEO of Asics North America

He is being replaced by Koichiro Kodama.