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Asos

Asos Launches AR Tech on Product Pages

The retailer will now let online shoppers dress models virtually with augmented reality.

Britain’s High Streets in Peril as COVID-19 Ravages Physical Retail

The ailing Cath Kidston will shut all of its U.K. stores, with 900 job losses, and become a "digital-led"…

Too Many, Too Confusing: What Does the Future Hold for Eco-Labels?

Today's unruly crop of eco-labels are puzzling customers and proving too expensive and time-consuming for…

British Government, Retailers Look to Control COVID-19 Damage

The British government has pledged 750 million pounds to charities, while businesses are moving to mitigate…

Novelty Bags Make a Comeback at Fame, Moda Trade Shows

Meanwhile, fashion companies and brands fret over the coronavirus.

Luxury Lingerie Brand Coco de Mer Is Bringing People Together

London-based salons and a diffusion line with more affordable price points are just two of the ways.

Model Mama Cax Has Died

The model, activist and blogger had worked for Rihanna, Tommy Hilfiger, Asos and Olay, among others.

Tall Order: Tackling Fashion’s Vertical Challenges

With all the talk of inclusion, fashion isn't measuring up for tall girls.

Two Industry Insiders Look to Crack the Contemporary Market With Tove

Camille Perry and Holly Wright met while at Topshop and have plied their years of experience into the new…

Swimwear Takes a Cue From Streetwear With the Frankies Bikinis x Kith Collection

The latest collab showcases skimpy bikinis and other swimwear pieces that can be worn in or out of the water.

Destination Maternity Files for Ch. 11 Bankruptcy

It is unclear yet whether the maternity apparel retailer will close more stores. Meanwhile, the online…

The Four Personas of a Serial Returner

Navjit Bhasin, ceo of Newmine, discusses the four different personas of a Serial Returner.

Digital Forum: Retailers Should Stop Copying Amazon, ForwardPMX Exec Says

Instead, the growth-strategy firm suggests focusing on what makes the brand unique and finding new ways to…

The Battle Over Where Cashmere Sweaters are Spun

Mongolia is trying to capitalize on the U.S.-China trade war to get a bigger slice of the multimillion-dollar…

How Asos, Zara, Boohoo Reduce Environmental Impact With Fit Tech

Fit Analytics, the ML-powered sizing solution behind Asos, Zara, Boohoo, argues that reducing size sampling…