The company’s Diama stone business will be part of its luxury Atelier Swarovski division.
The Spanish actress was in Paris to show her Atelier Swarovski collection of fine jewelry with a sustainable bent.
Seven pieces were unveiled at a lunch on Thursday, with the full collection to launch during Paris Couture Week in July.
To mark its 10-year milestone, the company is launching a new book, sharpening its focus on tech innovation and man-made diamonds and joining forces with Stephen Webster.
The partnership between the two companies has been extended through December 2023.
This year’s Swarovski Star boasts a massive 500 pounds and 25,000 sparkling crystals.
The crystal-centered designs will be available starting from January.
Wu has designed a range of jewelry and accessories for the crystal firm.
Billed as “conscious luxury,” the creations combine Swarovski-created diamonds and crystals, with a new emerald-themed set in the mix.
Atelier Swarovski to launch its first fine jewelry collection, using Swarovski Created Diamonds and crystals, on the 2017 Oscars red carpet.
The event will take place on March 1 at the Cercle de l’Union Interalliée in Paris.
The “Natasha, Pierre & the Great Comet of 1812” leading lady helped raise the Swarovski Star to the top of the Rockefeller Center Christmas tree.
The New York-based designer will receive a 25,000 euro, or $28,610, prize earmarked for developing her collections.