The move comes as a number of companies and brands try to take share in the growing activewear market.
New data from Red Points finds half of consumers have purchased counterfeit sporting equipment over the past several months.
Ceo Jay Schottenstein reflects on fashion, the future of retail and plans for Aerie’s Jennifer Foyle to work with the AE brand.
The DKNY and Donna Karan parent company expects revenues to decline another 28 percent to 33 percent in the back half of the year.
The first collection, expected to launch in fall 2021, will consist of bras, underwear, shapewear and other lingerie.
Brands like L.A. Collective and A Golden State are expanding amid the pandemic.
The lingerie e-tailer sells more than 160 brands across the intimates, lingerie, swimwear, shapewear and sleepwear categories.
The sustainability-focused ath-leisure brand launched by a North Face exec employs modular design and digital-first production.
The activewear collection will be released on Aug. 1.
The influencer has been leading thousands in online workouts during quarantine.
The innerwear and activewear company has begun its search for his successor.
The ath-leisure brand set the goal in 2018.
Overall sales hit $95.9 billion last year with non-performance apparel and footwear leading the way.