Ayr's co-founders Maggie Winter, Max Bonbrest and Jac Cameron


Ayr to Open Permanent Flagship in SoHo Thursday

The location, at 199 Lafayette Street, had originally been a three-month pop-up and then a temporary lease for Ayr.

clock April 4, 2018Lisa Lockwood



Ayr Joins Abbot Kinney Retail Scene

The digital brand’s first West Coast store is set to be open through April.

clock February 26, 2018Kari Hamanaka



Ayr to Open Second Manhattan Location for Holiday Season

Ayr Uptown will carry a full assortment of denim, outerwear, sweaters and silk separates.

clock November 15, 2017Lisa Lockwood

AYR to offer season-less collections.


Ayr to Open Summer Pop-up Shop Out East

This is the e-commerce brand’s second-ever bricks-and-mortar store.

clock May 23, 2017Sophia Chabbott

A look from Ayr's fall collection.

Mergers and Acquisitions

Dutch Fashion Takes Stake in Ayr

The move is part of the women’s contemporary label’s series A financing.

clock August 1, 2016Jessica Iredale

Ayr's "The Robe" jacket.


Ayr Spins Off From Bonobos, Raises Seed Round

Ayr made its first move as an independent entity and closed a seed round of funding from investors.

clock March 16, 2016Rachel Strugatz



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