The location, at 199 Lafayette Street, had originally been a three-month pop-up and then a temporary lease…
The digital brand's first West Coast store is set to be open through April.
Ayr Uptown will carry a full assortment of denim, outerwear, sweaters and silk separates.
This is the e-commerce brand's second-ever bricks-and-mortar store.
The move is part of the women's contemporary label's series A financing.
Ayr made its first move as an independent entity and closed a seed round of funding from investors.