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Ayr to Open Permanent Flagship in SoHo Thursday

The location, at 199 Lafayette Street, had originally been a three-month pop-up and then a temporary lease…

Ayr Joins Abbot Kinney Retail Scene

The digital brand's first West Coast store is set to be open through April.

Ayr to Open Second Manhattan Location for Holiday Season

Ayr Uptown will carry a full assortment of denim, outerwear, sweaters and silk separates.

Ayr to Open Summer Pop-up Shop Out East

This is the e-commerce brand's second-ever bricks-and-mortar store.

Dutch Fashion Takes Stake in Ayr

The move is part of the women's contemporary label's series A financing.

Ayr Spins Off From Bonobos, Raises Seed Round

Ayr made its first move as an independent entity and closed a seed round of funding from investors.