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Back to School
Business Features
Back-to-School Shopping Spend Predicted to Increase This Year
Expectations are surprisingly high for back-to-school spending, according to ICSC.
Intimates
HanesBrands Beats Quarterly Expectations Thanks to PPE Production
The innerwear and activewear company sold $752 million worth of PPE, such as face masks and hospital gowns, during the quarter.
Retail
Stores Take Cautious Course in Perplexing B-t-s Season
Computers and other at-home learning tools will outpace apparel sales.
Business Features
‘Safety’ Top-of-Mind for Back-to-School Shoppers
For consumers, the upcoming back-to-school season will be unlike any other.
Business Features
Back-to-School Shopping Will Experience New Shifts in Consumer Behavior Amid Uncertainty
Data from Deloitte finds parents seeking to balance purchase drivers with safety and security.
Marketing and Promotion
Back-to-School Shopping Is Tablet-first, Saved for Weekend
Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform LiveIntent.
Financial
American Eagle Outfitters Posts Positive Quarter
But investors aren’t satisfied with the results.
Retail
Think Tank: To Affinity and Beyond?
Michelle Skupin is senior director of marketing and communications at RetailMeNot.
Financial
Foot Locker Q2 Earnings Show Dip in Apparel Sales
The retailer is aiming for a boost with back-to-school offerings.
Financial
Urban Outfitters Fails to Impress in Q2
Fashion misses and too much of the same thing caused sales declines, executives say.
Financial
Shares of Department Store Kohl’s Rise and Fall After Mixed Earnings Report
Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum wasn’t enough to tame investor fears.
Markets
Back-to-School Spending for K-12, College Students Expected to Set Record: NRF
Clothing and accessories were found to top K-12 families’ expenses at an average $239.82.
Retail
Amazon, Prime Day Take Center Stage for B-t-s
ForwardPmx’s back-to-school trend report reveals how and where shoppers will be shopping.
Retail
What Households Say They’ll Spend on B-t-s This Year
Deloitte’s annual survey revealed top categories as well as where consumers will shop.
Financial
American Eagle Thrives With Jeans, Sees $1B for Aerie
These are just a few of the things the retailer has going for it.
Essentialist
Today's Must Read
![Sacai’s Chitose Abe collaborated with Brooklyn-based artist Hank Willis Thomas on “Love Over Rules” inspired collections.
Thomas created a bold, uppercase graphic of the “Love Over Rules” inscription. The phrase lent thoughtful, graphic impact to the collections and provided the moving ending to Sacai’s seasonal brand film, directed by Shoji Uchida, that sets out to replicate the backstage activity before a fashion show.
“Basically, the collection is to honor and respect all people, and also to agree — Love Over Rules, no matter what their race, culture or sexuality,” Abe said in a video appointment during which she showed the two collections from her Tokyo atelier.
Not even in her most introspective moments, did Abe ever question the importance of fashion at a moment of such intense cultural turmoil. “It’s sort of beyond the question of whether fashion is important or not,” she noted. “What I [think about] is how to make the wearer feel good about themselves and how to give that person confidence by wearing the clothes. So it’s not just about whether fashion is important, but how it’s going to make that person feel. It’s about self-expression.”
Tap the link in bio for the full interview.
Report: Bridget Foley
📸: Yukie Miyazaki](https://scontent-dfw5-2.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/117247942_296985711608898_3217114544557586604_n.jpg?_nc_ht=scontent-dfw5-2.cdninstagram.com&_nc_cat=106&_nc_ohc=49nvQA_nanYAX8k8voA&oh=17c5a6e403957e38cd43272a0173daee&oe=5F5E6F89)
![YouTuber @neonmuahas, aka Darius McKiver, has partnered with @midascosmetics_ on inclusive face palettes.
The collection marks McKiver's second product collaboration and first in the complexion category. It was inspired by a video fellow beauty YouTuber @nymatang created calling attention to a lack of bronzing options for deep complexions, McKiver said.
"[Tang] showed how she had to use an eyeshadow from a Morphe palette as contour and bronzer," McKiver said. "I don’t understand why, with the recent boom of complexion and foundation ranges, we’re still missing something as important as bronzers and contours."
Tap the link in bio for more.
Report: @hernameislex](https://scontent-dfw5-2.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/117256204_299237724680556_5374844507470415486_n.jpg?_nc_ht=scontent-dfw5-2.cdninstagram.com&_nc_cat=100&_nc_ohc=SXFRpScXal8AX9tFx16&oh=f225416d21c14793eae46244b576334f&oe=5F5EA57C)
![@JackieAina has launched her own company, and no, it's not beauty — yet.
@ForvrMood is a lifestyle company that launched online on Aug. 10 with a four-piece collection of coconut wax candles that are free of sulfates and parabens. The initial product offering includes a silk pillowcase and matching headband, with prices ranging from $28 to $49.
Prior to launch, Forvr Mood accumulated a waitlist of more than 45,000 people. It sold out of pre-sale inventory within minutes — despite not revealing details of the brand or the product lineup before launch.
Forvr Mood, whose name is meant to reflect "a vibe and aesthetic without really saying that," is a venture self-funded by Aina that has been in the works since 2018, she said. She plans to expand the company into categories such as fragrance and skincare. Her future makeup line, however, is a separate venture.
"The reason why we decided to [launch with a lifestyle company] is because makeup requires a lot more testing and more standardizing," Aina said. "There are some products that I’ve been developing for my — hint, hint — future makeup line for almost two years."
Tap the link in bio for more.
Report: @hernameislex
📸: @forvrmood](https://scontent-lax3-1.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/117169814_222603885748036_6636572076137064969_n.jpg?_nc_ht=scontent-lax3-1.cdninstagram.com&_nc_cat=104&_nc_ohc=BmuR4NKh2o4AX-ZOO4t&oh=88b0f8d74455155840d9fd233773693e&oe=5F5CB7B1)
