Back to School

Levi's announces its strategy for back-to-school, and it's all about the digital push.


Levi’s Reshapes B-t-s Strategy With Group Video, Augmented Reality

Levi’s to add group video shopping, remote try-ons with a range of body types and women’s apparel to Kohl’s virtual Snapchat closet.

clock September 3, 2020Adriana Lee

Vera Bradley


Vera Bradley’s Stock Soars With Surprise Quarterly Profits

Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the crown jewels.

clock September 2, 2020Kellie Ell

Burlington Stores


Burlington Stores Post Mixed Quarterly Results

Almost all stores have reopened, but the retailer was having trouble keeping up with customer demand.

clock August 27, 2020Kellie Ell

woman shopping apparels in clothing boutique with protective face mask as new normal requirement in Malaysia

Business Features

Back-to-School Shopping Spend Predicted to Increase This Year

Expectations are surprisingly high for back-to-school spending, according to ICSC.

clock August 6, 2020Tracey Meyers

HanesBrands Maidenform


HanesBrands Beats Quarterly Expectations Thanks to PPE Production

The innerwear and activewear company sold $752 million worth of PPE, such as face masks and hospital gowns, during the quarter.

clock July 30, 2020Kellie Ell

Target Wild Fable jeans


Stores Take Cautious Course in Perplexing B-t-s Season

Computers and other at-home learning tools will outpace apparel sales.

clock July 22, 2020Jean E. Palmieri and David Moin and Lisa Lockwood

Shoppers wear face masks and sanitize their hands on the sidewalk at Herald Square in New York.

Business Features

‘Safety’ Top-of-Mind for Back-to-School Shoppers

For consumers, the upcoming back-to-school season will be unlike any other.

clock July 14, 2020Tracey Meyers

back to school shopping

Business Features

Back-to-School Shopping Will Experience New Shifts in Consumer Behavior Amid Uncertainty

Data from Deloitte finds parents seeking to balance purchase drivers with safety and security.

clock July 8, 2020Alexandra Pastore

back to school, tablets, online shopping

Marketing and Promotion

Back-to-School Shopping Is Tablet-first, Saved for Weekend

Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform LiveIntent.

clock September 5, 2019Kaley Roshitsh

Nina Agdal


American Eagle Outfitters Posts Positive Quarter

But investors aren’t satisfied with the results.

clock September 4, 2019Kellie Ell

back to school, shopping, labor day, kids, in store


Think Tank: To Affinity and Beyond?

Michelle Skupin is senior director of marketing and communications at RetailMeNot.

clock August 27, 2019Michelle Skupin

Foot Locker Store Exterior


Foot Locker Q2 Earnings Show Dip in Apparel Sales

The retailer is aiming for a boost with back-to-school offerings.

clock August 23, 2019Kellie Ell

Urban Outfitters


Urban Outfitters Fails to Impress in Q2

Fashion misses and too much of the same thing caused sales declines, executives say.

clock August 20, 2019Kellie Ell

kohl's earnings kevin mansell


Shares of Department Store Kohl’s Rise and Fall After Mixed Earnings Report

Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum wasn’t enough to tame investor fears.

clock August 20, 2019Kellie Ell

Record back-to-school spending is expected from K-12 and college students' families.


Back-to-School Spending for K-12, College Students Expected to Set Record: NRF

Clothing and accessories were found to top K-12 families’ expenses at an average $239.82.

clock July 15, 2019Lisa Lockwood

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clock March 5, 2021Layla Ilchi

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