Levi’s to add group video shopping, remote try-ons with a range of body types and women’s apparel to Kohl’s virtual Snapchat closet.
Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the crown jewels.
Almost all stores have reopened, but the retailer was having trouble keeping up with customer demand.
Expectations are surprisingly high for back-to-school spending, according to ICSC.
The innerwear and activewear company sold $752 million worth of PPE, such as face masks and hospital gowns, during the quarter.
Computers and other at-home learning tools will outpace apparel sales.
For consumers, the upcoming back-to-school season will be unlike any other.
Data from Deloitte finds parents seeking to balance purchase drivers with safety and security.
Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform LiveIntent.
But investors aren’t satisfied with the results.
Michelle Skupin is senior director of marketing and communications at RetailMeNot.
The retailer is aiming for a boost with back-to-school offerings.
Fashion misses and too much of the same thing caused sales declines, executives say.
Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum wasn’t enough to tame investor fears.
Clothing and accessories were found to top K-12 families’ expenses at an average $239.82.