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Back to School

Tommy Hilfiger, Calvin Klein Parent Company’s Stock Surges

Strength in e-commerce, Europe and product categories is propelling PVH into the future.

Afterpay’s In-store Solutions Continue to Grow Amid Pent-up Demand

The buy now, pay later company is now in just under 10,000 doors.

Target’s Momentum Continues Into Back-to-school Season

Growth was across all channels as shoppers return to physical stores.

Consumer Confidence Is Beginning to Waver Again, According to Survey Data

The First Insight survey found a 25 percent jump in worried consumers with the COVID-19 variant on the rise.

Consumers Hurry to Schedule Summer Trips Ahead of Return to Office and Back to School

The latest Amex Trendex finds Americans are spending time and money to prepare for a return to in-person…

EXCLUSIVE: American Eagle Goes Back to School With Snapchat

The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.

NRF Survey: Back-to-school Spending Expected to Reach Record High

While families are planning to spend more on K-12 students in every category, electronics and clothing saw…

Back-to-school Shopping Is Staging a Triumphant Return

Consumer research from Deloitte provides insights into the positive consumer sentiment driving this year's…

Mastercard Forecast: B-t-s Retail Sales Rising 5.5 Percent

Retailers will fare well selling jeans, backpacks and hoodies for the 2021 back-to-school season as…

After Turning Profitable, Lands’ End Sees Sustained Momentum, Raises Outlook

The all-American, classically styled brand sees market share gains, continued customer acquisition, and comfy…

American Eagle, Aerie Riding Billion-Dollar Wave

The retailer had more than $1 billion in revenues for the quarter, with sales at Aerie nearly doubling in the…

EXCLUSIVE: Abercrombie & Fitch Co. Launches Social Tourist, a New Brand for the Cohort Who Grew Up Online

The brand, which was cocreated by TikTok stars and sisters Charli and Dixie D'Amelio, debuts May 20 at…

Levi’s Reshapes B-t-s Strategy With Group Video, Augmented Reality

Levi's to add group video shopping, remote try-ons with a range of body types and women's apparel to Kohl's…

Vera Bradley’s Stock Soars With Surprise Quarterly Profits

Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the…

Burlington Stores Post Mixed Quarterly Results

Almost all stores have reopened, but the retailer was having trouble keeping up with customer demand.