Expectations are surprisingly high for back-to-school spending, according to ICSC.
The innerwear and activewear company sold $752 million worth of PPE, such as face masks and hospital gowns, during the quarter.
Computers and other at-home learning tools will outpace apparel sales.
Data from Deloitte finds parents seeking to balance purchase drivers with safety and security.
Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform LiveIntent.
Profits are better than expected thanks to a strong start to the back-to-school season, but the momentum wasn’t enough to tame investor fears.
Clothing and accessories were found to top K-12 families’ expenses at an average $239.82.
Deloitte’s annual survey revealed top categories as well as where consumers will shop.
These are just a few of the things the retailer has going for it.