Back to School

Vera Bradley in SoHo.


Vera Bradley to Shutter About 40 Stores in Next Two Years

Reduced clearance sales caused sales to drop and stores to close, but execs say new customers are willing to pay more.

clock December 12, 2018Kellie Ell


Marketing and Promotion

Back-to-School Shoppers Raid Stores Early, but Not Often

Amazon Prime Day readied consumers to start spending, while social media is an ongoing source for product and deal discovery.

clock July 26, 2018Elizabeth Doupnik

Model Released - Young woman accompanying her kids as they cross the road on their way to schoolSeptember and back to school


B-t-s Holds Opportunities, but Retailers Also Face Hurdles

JoAnn Martin, vice president of JDA Software’s retail industry strategy team, explains.

clock July 23, 2018WWD Staff

Noah Cyrus, Khalid for Hollister.

Fashion Scoops

Khalid, Noah Cyrus Join Abercrombie’s Hollister on Antibullying Efforts

The platinum recording artists also will be part of Hollister’s yearlong #CarpeNow campaign.

clock July 13, 2018Vicki M. Young

Customers check out at a Target store on Black Friday in Alexandria, Virginia, USA, 24 November 2017. The day after Thanksgiving known as 'Black Friday' kicks off the holiday season of shopping. Thirty percent of annual retail sales occur between Black Friday and Christmas, according to the National Retail Federation.Black Friday shopping, Alexandria, USA - 24 Nov 2017

Marketing and Promotion

What Millennials Want From Retailers

The generation is maturing, causing shifts in consumer preferences and priorities.

clock July 12, 2018Elizabeth Doupnik

Pinterest social media online shopping


Pinterest Tips for Inspiring Back-to-School Shoppers

The social bookmarking service dishes on back-to-school traffic and trends, even as new competition looms on the horizon.

clock July 11, 2018Adriana Lee


Marketing and Promotion

As Retailers Prep for Back-to-School Shopping Season, Report Offers Strategies for Success

PMX Agency’s report on the season revealed an increase in the number of pre-K to high school aged students.

clock June 29, 2018Arthur Zaczkiewicz

RetailMeNot's recent promotions index.

Marketing and Promotion

Amazon Prime Day Marks Opportunities for Retailers, Too

Shoppers are becoming primed for spending on the splashy occasion from a variety of e-commerce sites.

clock June 19, 2018Elizabeth Doupnik

According to the NRF survey, b-t-s shoppers plan to spend the most on clothing - $236.90 - on average.


NPD: Mass Merchants are Winners in B-t-s Sales

NPD said the back-to-school selling season runs from July through September.

clock August 30, 2017Vicki M. Young

Holiday shoppers in New York.


B-t-s Results Reveal Insights Into Upcoming Holiday Sales

A recent report by ContentSquare illustrated the state of the market for this year’s back-to-school season — here’s what the findings might mean for holiday.

clock August 29, 2017Lauren Olsen

Weekly sales see a boost by b-t-s spending.


As B-t-s Spending Drives Weekly Sales Up, American Eagle Seen as Season’s Winner

The Retail Economist-Goldman Sachs Weekly Retail Sales Index rose 2.4 percent this past week.

clock August 8, 2017Arthur Zaczkiewicz

First Insight consumer survey


As Weekly Sales Dip, Apparel and Electronics Get Back-to-School Boost

The Retail Economist-Goldman Sachs Weekly Chain Store Sales Index fell 0.5 percent.

clock August 1, 2017Arthur Zaczkiewicz



Shoppers Eye Malls, Set to Spend More This Bts Season

Telsey Advisory Group said in a research note that the back-to-college segment is on track to have a record year.

clock July 26, 2017Arthur Zaczkiewicz

Digital Summit Los Angeles 2016


Retailers to Invest More in Mobile, Social for Back-to-School

Some 89 percent of retailers will increase their marketing spend on mobile for b-t-s.

clock July 20, 2017Lisa Lockwood

B-T-S transaction activity begins in late June.

Marketing and Promotion

Generation Z Eyes Physical Stores for B-t-s Shopping

HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.

clock July 19, 2017Arthur Zaczkiewicz

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Today's Must Read


Kenneth Cole Rejoins ShopRunner E-comm Platform

clock 15hKaley Roshitsh

Social Studies