Cerruti 1881’s parent Trinity is in the throes of a major cost-cutting drive under owners Shandong Ruyi.
The new collection is an updated take on the 2015 Jessica Simpson The Warm Up collection.
Chinese foreign direct investment into the U.S. has plunged 90 percent since its peak in 2016.
The moves come as Bally reports a 35 percent operating profit increase in 2018.
A new ad campaign highlights the shoe that helped two Swiss stars win the French Open in 1992.
For luxury brands, it’s all about ownership. They want to own color, a style or — in the case of Bally — vast swathes of earth.
The “Ashes of Love” actor will star in the brand’s spring and fall 2019 campaign.
The Chinese company is on a shopping spree, having acquired a portfolio of European luxury and contemporary labels since 2016.