The Switzerland-based company marks 170 years in business as it increases its focus on sustainability.

See all the looks from the collection.

The Swiss-based brand is unveiling a collection of eco-friendly accessories for spring 2021.

The campaign advertising the collection was shot by Michel Comte in Switzerland’s Rhône Glacier and all proceeds from the sale of the capsule will benefit the Bally Peak Outlook Foundation.

The Bally Peak Outlook Foundation will support expeditions and conservation initiatives across the world, from the Himalayan region’s eight mountains over 8,000 meters to Mt. Fuji.

The company, which will mark its 170th anniversary next year, is also investing in brick-and-mortar stores in China.

Faced with mounting debts, it will focus on restructuring its portfolios, high-tech fabrics, and automated production to improve profitability.

Bally’s CEO Nicolas Girotto spoke of a coed collection that emphasized “purity of form, clean lines and understated luxury.”

The Swiss company is also establishing a Bally Peak Outlook Foundation in the first quarter of the year.

The Swiss company hosted a cocktail during the fashion week to fete its new retail concept.

Farfetch, Mango, Bally and El Corte Inglés are among the 24 new signatories of the environmental initiative.

Cerruti 1881’s parent Trinity is in the throes of a major cost-cutting drive under owners Shandong Ruyi.

Bally’s collection was inspired by the natural world.

Located on the corner between Via Montenapoleone and Via Manzoni, the store presents a new blueprint by Casper Mueller Kneer Architects and covers 6,048 square feet.

The new collection is an updated take on the 2015 Jessica Simpson The Warm Up collection.