Designer and Luxury

Bally Marks 170th Anniversary, Introduces Eco-Friendly Products

The Switzerland-based company marks 170 years in business as it increases its focus on sustainability.

clock February 27, 2021Luisa Zargani

Bally RTW Fall 2021

Fashion Show Reviews

Bally RTW Fall 2021

See all the looks from the collection.

clock February 27, 2021WWD Staff

A bag from the Bally B-Echo sustainable collection.

Fashion Scoops

Bally Unveils Sustainable Bag Collection

The Swiss-based brand is unveiling a collection of eco-friendly accessories for spring 2021.

clock January 22, 2021Martino Carrera


Designer and Luxury

Bally Peak Outlook Capsule Aims to Raise Awareness of Global Warming

The campaign advertising the collection was shot by Michel Comte in Switzerland’s Rhône Glacier and all proceeds from the sale of the capsule will benefit the Bally Peak Outlook Foundation.

clock November 9, 2020Luisa Zargani

Bally Peak Outlook_Mount Everest_Clean Up (2).jpg

Fashion Scoops

Bally Maps Out Preservation Agenda Over Next Two Years

The Bally Peak Outlook Foundation will support expeditions and conservation initiatives across the world, from the Himalayan region’s eight mountains over 8,000 meters to Mt. Fuji.

clock July 30, 2020Luisa Zargani

Bally Store_Hangzhou Tower (9).jpg

Business Features

Bally CEO Nicolas Girotto Outlines Brand’s Digital Transformation, China Focus

The company, which will mark its 170th anniversary next year, is also investing in brick-and-mortar stores in China.

clock July 9, 2020Luisa Zargani

Maje Spring Summer 2020 campaign

Mergers and Acquisitions

Ruyi Group $495M State-owned Investment Falls Through

Faced with mounting debts, it will focus on restructuring its portfolios, high-tech fabrics, and automated production to improve profitability.

clock June 2, 2020Tianwei Zhang

Bally RTW Fall 2020

Fashion Show Reviews

Bally RTW Fall 2020

Bally’s CEO Nicolas Girotto spoke of a coed collection that emphasized “purity of form, clean lines and understated luxury.”

clock February 23, 2020Luisa Zargani


Marketing and Promotion

Bally Reveals New Mountain Preservation Efforts

The Swiss company is also establishing a Bally Peak Outlook Foundation in the first quarter of the year.

clock January 27, 2020Luisa Zargani

The installation conceived by set designer Stefan Beckman for the Bally Haus event.

Fashion Scoops

Bally Haus Celebrated in Milan

The Swiss company hosted a cocktail during the fashion week to fete its new retail concept.

clock January 14, 2020Sandra Salibian

Representatives of the Fashion Pact signatories at a working meeting in Paris.

Fashion Features

Two Dozen Companies Join Kering-Led Fashion Pact

Farfetch, Mango, Bally and El Corte Inglés are among the 24 new signatories of the environmental initiative.

clock October 25, 2019Joelle Diderich

Backstage at Cerruti men's fall 2019


Cerruti 1881 Falls Victim to Cuts as Chinese Struggle With European Brands

Cerruti 1881’s parent Trinity is in the throes of a major cost-cutting drive under owners Shandong Ruyi.

clock October 17, 2019Joelle Diderich and Samantha Conti

Bally RTW Spring 2020

Fashion Show Reviews

Bally RTW Spring 2020

Bally’s collection was inspired by the natural world.

clock September 22, 2019Luisa Zargani

Milan Store Montenapoleone (1).jpg


Bally Unveils Flagship in Milan

Located on the corner between Via Montenapoleone and Via Manzoni, the store presents a new blueprint by Casper Mueller Kneer Architects and covers 6,048 square feet.

clock August 30, 2019Luisa Zargani

Jessica Simpson


EXCLUSIVE: Jessica Simpson Creates Activewear Collection

The new collection is an updated take on the 2015 Jessica Simpson The Warm Up collection.

clock July 31, 2019Kellie Ell

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Instagram Launches Live Rooms with Fashion Programming

clock 13hAdriana Lee

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