For luxury brands, it’s all about ownership. They want to own color, a style or — in the case of Bally — vast swathes of earth.
The “Ashes of Love” actor will star in the brand’s spring and fall 2019 campaign.
The Chinese company is on a shopping spree, having acquired a portfolio of European luxury and contemporary labels since 2016.
Digitally oriented, the dedicated division is expected to quickly respond to connected consumers and will allow them to present several collections throughout the year.
The Bally chief launched a collaboration with London street artist Shok-1.
Shok-1’s signature X-ray paintings of flies and finger bones adorn bags, high-tops and hoodies.
Multiple sources say Acne’s business has softened in the last six months, which has sent some private equity players running for the hills.
JAB has eased its way out of the luxury business over the past 12 months, but retains a stake in Bally.
Otis College of Art and Design will feature 125 student looks in its fashion show and scholarship benefit this Saturday at the L.A. campus.
The relaunch coincides with a documentary called “Animals” about Nineties New Orleans inner-city culture.
A new generation of Chinese investors is rapidly descending on Europe’s fashion and luxury brands.