The Switzerland-based company marks 170 years in business as it increases its focus on sustainability.
The campaign advertising the collection was shot by Michel Comte in Switzerland’s Rhône Glacier and all proceeds from the sale of the capsule will benefit the Bally Peak Outlook Foundation.
The Bally Peak Outlook Foundation will support expeditions and conservation initiatives across the world, from the Himalayan region’s eight mountains over 8,000 meters to Mt. Fuji.
The company, which will mark its 170th anniversary next year, is also investing in brick-and-mortar stores in China.
Faced with mounting debts, it will focus on restructuring its portfolios, high-tech fabrics, and automated production to improve profitability.
Cerruti 1881’s parent Trinity is in the throes of a major cost-cutting drive under owners Shandong Ruyi.
The new collection is an updated take on the 2015 Jessica Simpson The Warm Up collection.