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Bally Taps Chinese Actor Johnny Huang as Global Brand Ambassador

The move reflects the growing importance of the Chinese market for the Switzerland-based luxury brand.

Bally Bets on the U.S. Market With New York Flagship and Growth Strategy

Bally has opened a new interactive flagship in New York's Meatpacking District, which represents a larger…

COVID-19 Pandemic Not Stopping Bally Peak Outlook Foundation

The foundation's environmental project also shines the light on a trailblazing female entrepreneur, Yankila…

Bally Marks 170th Anniversary, Introduces Eco-Friendly Products

The Switzerland-based company marks 170 years in business as it increases its focus on sustainability.

Bally Unveils Sustainable Bag Collection

The Swiss-based brand is unveiling a collection of eco-friendly accessories for spring 2021.

Bally Peak Outlook Capsule Aims to Raise Awareness of Global Warming

The campaign advertising the collection was shot by Michel Comte in Switzerland's Rhône Glacier and all…

Bally Maps Out Preservation Agenda Over Next Two Years

The Bally Peak Outlook Foundation will support expeditions and conservation initiatives across the world…

Bally CEO Nicolas Girotto Outlines Brand’s Digital Transformation, China Focus

The company, which will mark its 170th anniversary next year, is also investing in brick-and-mortar stores in…

Ruyi Group $495M State-owned Investment Falls Through

Faced with mounting debts, it will focus on restructuring its portfolios, high-tech fabrics, and automated…

Bally RTW Fall 2020

Bally's CEO Nicolas Girotto spoke of a coed collection that emphasized "purity of form, clean lines and…

Bally Reveals New Mountain Preservation Efforts

The Swiss company is also establishing a Bally Peak Outlook Foundation in the first quarter of the year.

Bally Haus Celebrated in Milan

The Swiss company hosted a cocktail during the fashion week to fete its new retail concept.

Two Dozen Companies Join Kering-Led Fashion Pact

Farfetch, Mango, Bally and El Corte Inglés are among the 24 new signatories of the environmental initiative.

Cerruti 1881 Falls Victim to Cuts as Chinese Struggle With European Brands

Cerruti 1881's parent Trinity is in the throes of a major cost-cutting drive under owners Shandong Ruyi.

Bally RTW Spring 2020

Bally's collection was inspired by the natural world.