The Swiss company is also establishing a Bally Peak Outlook Foundation in the first quarter of the year.

The Swiss company hosted a cocktail during the fashion week to fete its new retail concept.

Farfetch, Mango, Bally and El Corte Inglés are among the 24 new signatories of the environmental initiative.

Cerruti 1881’s parent Trinity is in the throes of a major cost-cutting drive under owners Shandong Ruyi.

Bally’s collection was inspired by the natural world.

Located on the corner between Via Montenapoleone and Via Manzoni, the store presents a new blueprint by Casper Mueller Kneer Architects and covers 6,048 square feet.

The new collection is an updated take on the 2015 Jessica Simpson The Warm Up collection.

This is part of a comprehensive sustainability and social responsibility strategy, said ceo Nicolas Girotto in his first interview since taking the helm of the company in May.

Chinese foreign direct investment into the U.S. has plunged 90 percent since its peak in 2016.

The moves come as Bally reports a 35 percent operating profit increase in 2018.

A new ad campaign highlights the shoe that helped two Swiss stars win the French Open in 1992. 

For luxury brands, it’s all about ownership. They want to own color, a style or — in the case of Bally — vast swathes of earth.

“We own the mountains, and wanted to go back to our roots and show the uniqueness of Switzerland and the craftsmanship of the brand,” said Frédéric de Narp.

The “Ashes of Love” actor will star in the brand’s spring and fall 2019 campaign.

The Chinese company is on a shopping spree, having acquired a portfolio of European luxury and contemporary labels since 2016.