The app, which will feature augmented reality content and live-stream the label’s couture show next week, is part of Olivier Rousteing’s drive to democratize fashion.
The Lebanese designer is now one of the 17 fashion houses that are officially on the haute couture calendar.
Lottie Moss and Natalia Vodianova were spotted at the packed party celebrating the 10-piece Balmain x Mytheresa collection.
To coincide with the opening of a Paris flagship in January, Balmain will return to the couture schedule in Paris.
In his prime, Galanos was known for being as close to a couturier as America had.
Camaraderie was in style as several honorees singled out other designers in the room for their contributions to the fashion industry.
Vera Wang, Olivier Rousteing, Anna Sui and Maye Musk are among this year’s honorees.
The British accessories designer has been putting the focus on experiences and consumer events.