Chief brand officer Ana Andjelic believes Banana’s vintage safari looks appeal to both older audiences and Gen Z.
Banana Republic’s ads were shot by Black photographer Dana Scruggs.
Harbison has plans to reintroduce his signature label to a wider audience this spring.
The plan includes closing Gap and Banana Republic stores, doubling the Athleta business and growing Old Navy from a $8 billion to $10 billion brand.
The TV campaign, which starts Nov. 9, will be accompanied by a digital and direct mail campaign that begins Wednesday.
The winner will develop a sustainable capsule collection.
The necklace, which sells for $98, is available in limited quantities on bananarepublic.com.
Several major brands have launched initiatives or released collections that aim to encourage voter registration and provide essential resources to improve turnout.
Banana Republic is promoting voter registration during this election year.
The clothing will help those who are trying to return to the workforce.
The Pride-themed collections and community-driven initiatives that are supporting the LGBTQ community.
Nearly all stores remain closed. Corporate headcount has been reduced company-wide. But Gap was vague on plans to emerge from the crisis.