Barbour International

The new Barbour Gold Standard campaign featuring Sam Claflin

Mens Designer Luxury

Barbour Pushes Premium Subbrand, Gold Standard

The label is launching to market with a premium retail distribution, a new AR experience and British actor Sam Claflin as its ambassador.

clock September 4, 2020Natalie Theodosi

Jackets from the new Barbour collaboration with Supreme

Mens Fashion

After Alexa Chung, Barbour Teams With Supreme

Barbour and Supreme have created a lightweight waxed cotton field jacket inspired by Barbour’s Bedale.

clock May 4, 2020Samantha Conti


Ready To Wear

Barbour Begins Making Disposable Gowns, Scrubs in Virus Battle

“Everyone has a role to play in fighting COVID-19,” said company chairman Dame Margaret Barbour.

clock April 9, 2020Samantha Conti

The Barbour 'Supa Sporting Quilt' jacket

Fashion Scoops

Barbour Launches Gold Standard Line in Paris

The label presented a new, premium line of outerwear at the British Embassy in the French capital.

clock January 18, 2020Mimosa Spencer

Archival pieces from Barbour.

Fashion Scoops

Barbour Celebrates 125th Anniversary With Film, Special Collection

The Re-Engineered collection is being sold at Bloomingdale’s, Orvis and the company’s own stores.

clock October 9, 2019Jean E. Palmieri

The collection — the first in a two-year, four-season deal — includes seven pieces of outerwear, three tote bags and a bucket hat.

Fashion Features

Rain and Shine: Alexa Chung Gives Barbour a Twist in New Collaboration

After plunging into the Barbour archives and getting her fingers — and hair — oily with the jackets’ wax coatings, Chung pulled her favorite pieces, and put her very particular stamp on the brand.

clock April 15, 2019Samantha Conti

Levi's Type III jacket.


Judge: Levi Strauss & Co. Is Not a ‘Trademark Bully’

A Manhattan judge dismissed a complaint calling the 164-year old retailer a bully.

clock January 31, 2019Kellie Ell

Barbour "Iccons Re-Engineered"

Fashion Scoops

Barbour Celebrates 125 Years at Men’s Fashion Week in London

Barbour marked 125 years by looking back at its history and the icons that have kept the brand going throughout the years.

clock January 7, 2019Natalie Theodosi

Barbour Presentation Men's Fall 2019

Fashion Show Reviews

Barbour Men’s Fall 2019

See all the looks from the presentation.

clock January 7, 2019WWD Staff

British department store House of Fraser.

Fashion Scoops

New Report Highlights House of Fraser’s Mounting Debt to Brands

The department store owes millions of pounds to its creditors including Giorgio Armani and Mulberry.

clock August 17, 2018Fiona Ma

LONDON, ENGLAND - JUNE 09:  A model walks the catwalk as St James's Hosts LFWM Shows on Jermyn Street on June 9, 2018 in London, England.  (Photo by Antony Jones/Getty Images for St James's / ANM Comms)

Fashion Scoops

St. James’s Retailers, Barbour International Take a Streetwear Turn at London Fashion Week Men’s

Some very traditional labels experimented with streetwear during London Fashion Week Men’s.

clock June 11, 2018Fiona Ma and Samantha Conti

Barbour Presentation Men's Spring 2018

Fashion Show Reviews

Barbour International Men’s Spring 2018

The Barbour International team looked once again to the brand’s motorcycling heritage.

clock June 13, 2017Julia Neel

Barbour Presentation Men's Spring 2018

Fashion Show Reviews

Barbour Men’s Spring 2018

Barbour Presentation Men’s Spring 2018

clock June 9, 2017WWD Staff

Tartans on parade.

Designer and Luxury

Barbour Inc. Sponsors New York Tartan Day Parade Saturday

Helen Barbour, vice chairman of J. Barbour and Sons, will be dressed in a kilt designed by Siobhan Mackenzie, an award-winning Scottish fashion designer.

clock April 7, 2017Lisa Lockwood

Barbour International Presentation Men's Fall 2017

Fashion Show Reviews

Barbour International Men’s Fall 2017

The go-to outerwear brand for British royals and pop stars showcased its collections alongside Steve McQueen images and Triumph bikes.

clock January 6, 2017Ruby Abbiss

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Black Creatives Who Want Fashion to Know What Juneteenth Really Means

clock June 18, 2021Victor Vaughns Jr.

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