BCBG Max Azria

Ready To Wear

BCBG Licenses Levy Group for Rtw, Activewear, Swim

The license will run for four years.

clock September 17, 2020Jean E. Palmieri

Hervé L. Leroux is back for fall 2020

Fashion Features

EXCLUSIVE: Hervé L. Leroux Label Returns to Ready-to-Wear

The revived line will be presented to buyers during Paris Fashion Week and is designed by the late couturier’s sister Jocelyne Caudroy.

clock February 13, 2020Lily Templeton

Lubov Azria and Max Azria on the catwalkHerve Leger show, Runway, Fall Winter 2016, New York Fashion Week, America - 13 Feb 2016

Fashion Features

Max Azria Dead at 70

“When Max started BCBG in 1989 and I joined him in 1992, there was no contemporary market; he basically invented it based on the price point and type of clothes,” wife Lubov Azria told WWD recently.

clock May 6, 2019Booth Moore

The business partners in their Seventh Avenue showroom.

Business Features

What I Learned From Bud: Friends and Former Colleagues Describe His Lasting Influence on Their Lives

Konheim is remembered as a mentor, a forward thinker and the ultimate raconteur.

clock April 19, 2019Rosemary Feitelberg

A sunglass look for BCBGeneration.

Fashion Scoops

BCBG to Offer Sunglass Lines

There are separate lines for BCBG Max Azria and BCBGeneration.

clock September 5, 2018Vicki M. Young

The BCBGMaxAzria  storefront at 77 Mercer Street in N.Y.C.

Fashion Scoops

Marquee Brands Opens Second NYC BCBGMaxAzria Store

The new store is at 77 Mercer Street in SoHo.

clock August 13, 2018Vicki M. Young

Handbag brands that rely on Chinese production have gained some tariff breathing room.


BCBG in Growth Mode Again Under Marquee Brands

In addition to handbags and footwear, beauty and BCBGirls also are on the horizon.

clock May 14, 2018Vicki M. Young

Bruce Rockowitz


Global Brands Warns of Loss

The company said $100 million in charges would pull it into the red for the year.

clock May 11, 2018Evan Clark

Joyce Azria

Fashion Scoops

Joyce Azria’s New Line Rohb Adapts to Amazon

The 36-year-old fashion entrepreneur is also expanding her Avec Les Filles brand to include occasion dresses, activewear and jewelry.

clock May 4, 2018Marcy Medina

The BCBGMAXAZRIA SS 2018 presentation at NYFW.


Global Brands Group 1H Profit Boosted By Frye Sale

The company’s acquisition of BCBG Max Azria Group’s operations is expected to drive second-half top-line growth.

clock November 15, 2017Tiffany Ap

Website Product Page


ThredUp’s Holiday Gift: A Plethora of New-With-Tags Clothing

Buyer’s remorse is partly responsible for the bumper crop of new garments with tags sent to online resale sites.

clock November 13, 2017Sharon Edelson

A look from Hervé Léger.

Mergers and Acquisitions

ABG Acquires the Hervé Léger Brand

Terms of the deal were not disclosed.

clock October 27, 2017Vicki M. Young

BCBG Max Azria RTW spring 2018


BCBG Max Azria Shuttering European Operations

A commercial court ruled that the activity in France must be finished by Oct. 31.

clock October 16, 2017Jennifer Weil


BCBG Max Azria Opens First Store in India

The company is looking at the country as a step forward in its global expansion plan.

clock April 19, 2015Mayu Saini

BCBG Milestone BCBG Max Azria fall 2014

Fashion Trends

BCBG Max Azria Bridal Trend: Say Yes

Forget frothy confections, these bridal gowns and special occasion dresses are fit for a modern-day wedding or a great party.

clock April 30, 2014Kim Friday

Load More Arrow


Today's Must Read


Burberry, Ssense to Present Imaginary Cities in Burberry SoHo

clock 6hLisa Lockwood

WWD logo Global Stock Index

Business Page right arrow