BCBGeneration
BCBG Licenses Levy Group for Rtw, Activewear, Swim
The license will run for four years.
WWD List: What to Watch at This Year’s Miami Swim Week
Sustainability and inclusion continue to trend in swimwear.
Max Azria Dead at 70
"When Max started BCBG in 1989 and I joined him in 1992, there was no contemporary market; he basically…
BCBG Taps Kate Young, Rosie Huntington-Whiteley for 30th Anniversary
The stylist is the brand's first creative consultant, and the model will star in its 30th anniversary…
BCBG to Offer Sunglass Lines
There are separate lines for BCBG Max Azria and BCBGeneration.
BCBG in Growth Mode Again Under Marquee Brands
In addition to handbags and footwear, beauty and BCBGirls also are on the horizon.
Global Brands Group 1H Profit Boosted By Frye Sale
The company's acquisition of BCBG Max Azria Group's operations is expected to drive second-half top-line…
BCBG’s Bernd Kroeber on His Debut Collection for Spring
The label's creative director will show at his first New York Fashion Week since assuming the top design spot…
Marquee Brands: Consumer Wants Key to BCBG Turnaround
Marquee plans on making more acquisitions for its brand portfolio.
Global Brands Group to Pay $27.4 Million for BCBG’s Operations
The group will fork over an additional $4.2 million to acquire the business.
BCBG Bankruptcy Plan Wins Court Approval
The company's sale to Marquee Brands and Global Brands Group now moves forward.
Azrias Launch Fight Against BCBG’s Bankruptcy Plan
Max and Lubov Azria aren't happy with what they may be getting out of the plan.
BCBGeneration Pushes Into Home
The expansion is in keeping with a strategy set earlier in the year to grow the business through boosts in…
Judge Fast Tracks Marquee-Global Brands offer for BCBG
A bankruptcy court judge approved the company's request to shorten the period for any objections on the…
Global Brands Group, Marquee Make Stalking Horse Bid for BCBG
The purchase price for the bankrupt chain is $23 million.