A look from the BCBG spring campaign.


BCBG in Growth Mode Again Under Marquee Brands

In addition to handbags and footwear, beauty and BCBGirls also are on the horizon.

clock May 14, 2018Vicki M. Young

The BCBGMAXAZRIA SS 2018 presentation at NYFW.


Global Brands Group 1H Profit Boosted By Frye Sale

The company’s acquisition of BCBG Max Azria Group’s operations is expected to drive second-half top-line growth.

clock November 15, 2017Tiffany Ap


Fashion Features

BCBG’s Bernd Kroeber on His Debut Collection for Spring

The label’s creative director will show at his first New York Fashion Week since assuming the top design spot at BCBG.

clock September 11, 2017Kari Hamanaka

Looks from BCBG Max Azria, Hervé Léger and BCBGeneration.

Mergers and Acquisitions

Marquee Brands: Consumer Wants Key to BCBG Turnaround

Marquee plans on making more acquisitions for its brand portfolio.

clock August 31, 2017Vicki M. Young

BCBG Max Azria.


Global Brands Group to Pay $27.4 Million for BCBG’s Operations

The group will fork over an additional $4.2 million to acquire the business.

clock August 1, 2017Tiffany Ap



BCBG Bankruptcy Plan Wins Court Approval

The company’s sale to Marquee Brands and Global Brands Group now moves forward.

clock July 26, 2017Kari Hamanaka



Azrias Launch Fight Against BCBG’s Bankruptcy Plan

Max and Lubov Azria aren’t happy with what they may be getting out of the plan.

clock July 19, 2017Kali Hays

From the BCBGeneration Home collection


BCBGeneration Pushes Into Home

The expansion is in keeping with a strategy set earlier in the year to grow the business through boosts in new and existing categories.

clock June 28, 2017Kari Hamanaka

A BCBG  store front.


Judge Fast Tracks Marquee-Global Brands offer for BCBG

A bankruptcy court judge approved the company’s request to shorten the period for any objections on the proposed sale — with an implied value of $165 million — of BCBG.

clock June 9, 2017Kari Hamanaka



Global Brands Group, Marquee Make Stalking Horse Bid for BCBG

The purchase price for the bankrupt chain is $23 million.

clock June 9, 2017Tiffany Ap

While BCBG is closing some stores, it plans to keep many open upon its exit from bankruptcy.


Judge Approves Sale of BCBG’s Lola Domain

The sale does not include the juniors brand’s intellectual property.

clock June 2, 2017Kari Hamanaka

Max Azria

Fashion Scoops

Max Azria Named CEO, Partner of L.A. Tech Start-up

It’s the first major news for Azria since his confirmed departure from the fashion house he founded.

clock May 31, 2017Kari Hamanaka



BCBG Wins Out in Contract Dispute With Lubov Azria

The brand got the go-ahead from a bankruptcy judge to reject Azria’s employment agreement.

clock April 24, 2017Kali Hays


Joyce Azria on Being Authentic and Knowing Her Millennial Consumer

Azria believes the key to success is staying nimble and thinking like a tech start-up, remaining tight and lean.

clock April 10, 2017Lisa Lockwood

While BCBG is closing some stores, it plans to keep many open upon its exit from bankruptcy.


BCBG Strikes Licensing Deal With Global Brands Group

The deal includes licenses on the BCBG Max Azria and BCBGeneration brands.

clock April 6, 2017Kari Hamanaka

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clock 11hKali Hays

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