BCBGeneration

Ready To Wear

BCBG Licenses Levy Group for Rtw, Activewear, Swim

The license will run for four years.

clock September 17, 2020Jean E. Palmieri

A look from Australian brand Lahana Swim's Euro Collection.

Intimates

WWD List: What to Watch at This Year’s Miami Swim Week

Sustainability and inclusion continue to trend in swimwear.

clock July 12, 2019Kellie Ell

Lubov Azria and Max Azria on the catwalkHerve Leger show, Runway, Fall Winter 2016, New York Fashion Week, America - 13 Feb 2016

Fashion Features

Max Azria Dead at 70

“When Max started BCBG in 1989 and I joined him in 1992, there was no contemporary market; he basically invented it based on the price point and type of clothes,” wife Lubov Azria told WWD recently.

clock May 6, 2019Booth Moore

Rosie Huntington-Whiteley poses for the BCBG Campaign at Hudson Lofts in Los Angeles, California on November 1, 2018

Fashion Scoops

BCBG Taps Kate Young, Rosie Huntington-Whiteley for 30th Anniversary

The stylist is the brand’s first creative consultant, and the model will star in its 30th anniversary campaign for spring 2019.

clock January 30, 2019Marcy Medina

A sunglass look for BCBGeneration.

Fashion Scoops

BCBG to Offer Sunglass Lines

There are separate lines for BCBG Max Azria and BCBGeneration.

clock September 5, 2018Vicki M. Young

Handbag brands that rely on Chinese production have gained some tariff breathing room.

Markets

BCBG in Growth Mode Again Under Marquee Brands

In addition to handbags and footwear, beauty and BCBGirls also are on the horizon.

clock May 14, 2018Vicki M. Young

The BCBGMAXAZRIA SS 2018 presentation at NYFW.

Financial

Global Brands Group 1H Profit Boosted By Frye Sale

The company’s acquisition of BCBG Max Azria Group’s operations is expected to drive second-half top-line growth.

clock November 15, 2017Tiffany Ap

BCBGMaxAzria

Fashion Features

BCBG’s Bernd Kroeber on His Debut Collection for Spring

The label’s creative director will show at his first New York Fashion Week since assuming the top design spot at BCBG.

clock September 11, 2017Kari Hamanaka

Looks from BCBG Max Azria, Hervé Léger and BCBGeneration.

Mergers and Acquisitions

Marquee Brands: Consumer Wants Key to BCBG Turnaround

Marquee plans on making more acquisitions for its brand portfolio.

clock August 31, 2017Vicki M. Young

BCBG Max Azria.

Financial

Global Brands Group to Pay $27.4 Million for BCBG’s Operations

The group will fork over an additional $4.2 million to acquire the business.

clock August 1, 2017Tiffany Ap

BCBG

Financial

BCBG Bankruptcy Plan Wins Court Approval

The company’s sale to Marquee Brands and Global Brands Group now moves forward.

clock July 26, 2017Kari Hamanaka

BCBG

Financial

Azrias Launch Fight Against BCBG’s Bankruptcy Plan

Max and Lubov Azria aren’t happy with what they may be getting out of the plan.

clock July 19, 2017Kali Hays

From the BCBGeneration Home collection

Retail

BCBGeneration Pushes Into Home

The expansion is in keeping with a strategy set earlier in the year to grow the business through boosts in new and existing categories.

clock June 28, 2017Kari Hamanaka

A BCBG  store front.

Retail

Judge Fast Tracks Marquee-Global Brands offer for BCBG

A bankruptcy court judge approved the company’s request to shorten the period for any objections on the proposed sale — with an implied value of $165 million — of BCBG.

clock June 9, 2017Kari Hamanaka

BCBG

Retail

Global Brands Group, Marquee Make Stalking Horse Bid for BCBG

The purchase price for the bankrupt chain is $23 million.

clock June 9, 2017Tiffany Ap

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Business

Can a PC Laptop Be Fashionable?

clock 16hAdriana Lee

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