Sonia Summers

Beauty Features

Beauty Barrage Founder Offers Tips to Bridge In-store, Virtual Selling

The company’s beauty ambassadors have hit on a new set of best practices to drive sales during the pandemic.

clock October 14, 2020Jean E. Palmieri

beauty barrage

Business Features

Fielding Beauty Trends Amid Crisis

Beauty Barrage joined WWD in discussing the ongoing need to pivot and engaging consumers on all channels in a post-COVID-19 world.

clock July 30, 2020Alexandra Pastore

beauty barrage

Business Features

Engaging A Better, Faster, Smarter Consumer

Beauty Barrage’s Sonia Summers shares insights into the beauty industry’s well-educated customer.

clock December 11, 2019WWD Studios

Sonia Summers, ceo and founder of Beauty Barrage.


Beauty’s Fast and Furious Frontline Growth

Beauty Barrage marks a three-year revenue growth of 365-percent, scooping acknowledgement as one of the fastest-growing private companies.

clock August 16, 2019Kaley Roshitsh

Rebekah von der Hellen, Beauty Barrage's newest strategic hire.

Human Resources

Beauty Barrage Announces New VP of Sales Development

Beauty Barrage announces Rebekah Von Der Hellen as vice president of sales development.

clock June 6, 2019Kaley Roshitsh

Photo by Image Source/REX/Shutterstock

Human Resources

The Future of Fashion Hiring Is Fast, Digital and Diverse

Industry experts see data and AI also reshaping hiring practices.

clock June 13, 2018Arthur Zaczkiewicz

beauty barrage wwd sxsw style lounge social micro-influencer


The Big Potential of Micro-Influencers

For retail event expert Beauty Barrage, influencers with modest followings can be powerful.

clock March 11, 2018Adriana Lee

Beauty Barrage helped staff experts at Revolve's temporary beauty space.

Beauty Features

Beauty Barrage Builds Buzz for Revolve’s Holiday Pop-up

Beauty brands and retailers find benefits in seeking a third-party to help staff up for events and launches.

clock December 21, 2017Faye Brookman

beauty image

Marketing and Promotion

Beauty Barrage Offers Brands an In-Store Boost

Chief executive officer Sonia Summers explained why, for beauty brands, an outsourced sales force can be key.

clock August 30, 2017Lauren Olsen



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clock April 15, 2021Luisa Zargani

Social Studies

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