Interactive experiences and a welcoming atmosphere aim to attract more younger customers and translate more visitors to sales.

Retailers of all kinds are putting beauty at the top of their retail strategies.

Beauty Barrage marks a three-year revenue growth of 365-percent, scooping acknowledgement as one of the fastest-growing private companies.

Macy’s general business manager for beauty opens up about her career path, the Deeper Beauty campaign and reaching the Millennial consumer.

The revamped beauty floor, located on level two, embodies what Saks is pointing to as the future of beauty.

The announcement comes one month after the launch of Macy’s Deeper Beauty campaign.

The retailer is ushering in 650 products from 45 new-to-Neiman’s brands, in an effort to flood the beauty floor with newness.

Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor.

Moon Juice is launching its products at Saks Fifth Avenue in September and is planning to open a New York location next year.

The Urban Outfitters Inc.-owned retailer is introducing the category online before launching in-store sections in the fall.

The laser treatment specialist is entering Liberty of London and Sephora.

The retailer’s Faces of Beauty competition highlights good works and heralds the biannual Beauty Event gift-with-purchase extravaganza.

The color cosmetics brand has created two new brands: Rainforest of the Sea for Sephora, and Double Duty Beauty for Ulta Beauty.