beauty floor

Isetan's newly renovated beauty floor

Color Cosmetics

Isetan Renovates Its Beauty Floor With New Brands, Customizations

Interactive experiences and a welcoming atmosphere aim to attract more younger customers and translate more visitors to sales.

clock November 20, 2019Kelly Wetherille

La Bouche Rouge

Beauty Features

What to Watch: Can Beauty Save the British High Street?

Retailers of all kinds are putting beauty at the top of their retail strategies.

clock August 30, 2019Fiona Ma

Sonia Summers, ceo and founder of Beauty Barrage.


Beauty’s Fast and Furious Frontline Growth

Beauty Barrage marks a three-year revenue growth of 365-percent, scooping acknowledgement as one of the fastest-growing private companies.

clock August 16, 2019Kaley Roshitsh

Nata Dvir

Beauty Features

How Nata Dvir Is Helping Macy’s Beauty Go Millennial

Macy’s general business manager for beauty opens up about her career path, the Deeper Beauty campaign and reaching the Millennial consumer.

clock June 1, 2018Alexa Tietjen

A look at Saks Beauty Floor 2.0.

Beauty Features

Saks Fifth Avenue Unveils Beauty Floor 2.0

The revamped beauty floor, located on level two, embodies what Saks is pointing to as the future of beauty.

clock May 22, 2018Alexa Tietjen


Beauty Features

Exclusive: Macy’s Looking to Hire 1,000 More Beauty Advisors

The announcement comes one month after the launch of Macy’s Deeper Beauty campaign.

clock May 17, 2018Alexa Tietjen

Neiman Marcus Trending Beauty Shop

Beauty Features

Neiman Marcus Unveils Trending Beauty Shop

The retailer is ushering in 650 products from 45 new-to-Neiman’s brands, in an effort to flood the beauty floor with newness.

clock November 3, 2017Ellen Thomas

A rendering of Bloomingdale's Glowhaus at South Coast Plaza.

Beauty Features

Bloomingdale’s Bets Big on Millennial Beauty With Glowhaus Concept

Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor.

clock August 17, 2017Ellen Thomas

Amanda Chantal Bacon at Moon Juice

Skin Care

Moon Juice Moves Onto Melrose Place and Into Beauty Departments

Moon Juice is launching its products at Saks Fifth Avenue in September and is planning to open a New York location next year.

clock August 5, 2016Rachel Brown

Skin Care

Moon Juice Moves Onto Melrose Place and Into Beauty Departments

clock August 5, 2016Rachel Brown

A beauty image for Free People’s website.


Free People Expands Into Beauty and Wellness

The Urban Outfitters Inc.-owned retailer is introducing the category online before launching in-store sections in the fall.

clock July 15, 2016Rachel Brown


Deciem Opens Toronto Store

clock July 14, 2016Rachel Brown

Skin Laundry

Skin Care

Skin Laundry Spreads at Retail

The laser treatment specialist is entering Liberty of London and Sephora.

clock June 30, 2016Rachel Brown

Kelly St. John, far left, with Erin Sawyer, Kyle Smitley, Caroline Randall Williams and Becky Fawcett.

Beauty Features

Beauty, Philanthropy Converge at Neiman Marcus

The retailer’s Faces of Beauty competition highlights good works and heralds the biannual Beauty Event gift-with-purchase extravaganza.

clock February 10, 2016Holly Haber

Rainforest of the Sea collection for Sephora.

Color Cosmetics

Tarte’s Dual Effort: Dedicated Color Lines for Sephora and Ulta Beauty

The color cosmetics brand has created two new brands: Rainforest of the Sea for Sephora, and Double Duty Beauty for Ulta Beauty.

clock February 9, 2016Julie Naughton

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Dior RTW Spring 2021


Dior Fall 2021 Ready-to-Wear Show Livestream: How to Watch

clock March 5, 2021Layla Ilchi

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