Interactive experiences and a welcoming atmosphere aim to attract more younger customers and translate more visitors to sales.
Retailers of all kinds are putting beauty at the top of their retail strategies.
Macy’s general business manager for beauty opens up about her career path, the Deeper Beauty campaign and reaching the Millennial consumer.
The announcement comes one month after the launch of Macy’s Deeper Beauty campaign.
Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor.
Moon Juice is launching its products at Saks Fifth Avenue in September and is planning to open a New York location next year.
The color cosmetics brand has created two new brands: Rainforest of the Sea for Sephora, and Double Duty Beauty for Ulta Beauty.