beauty floor

Nata Dvir

Beauty Features

How Nata Dvir Is Helping Macy’s Beauty Go Millennial

Macy’s general business manager for beauty opens up about her career path, the Deeper Beauty campaign and reaching the Millennial consumer.

clock June 1, 2018Alexa Tietjen

A look at Saks Beauty Floor 2.0.

Beauty Features

Saks Fifth Avenue Unveils Beauty Floor 2.0

The revamped beauty floor, located on level two, embodies what Saks is pointing to as the future of beauty.

clock May 22, 2018Alexa Tietjen


Beauty Features

Exclusive: Macy’s Looking to Hire 1,000 More Beauty Advisors

The announcement comes one month after the launch of Macy’s Deeper Beauty campaign.

clock May 17, 2018Alexa Tietjen

Neiman Marcus Trending Beauty Shop

Beauty Features

Neiman Marcus Unveils Trending Beauty Shop

The retailer is ushering in 650 products from 45 new-to-Neiman’s brands, in an effort to flood the beauty floor with newness.

clock November 3, 2017Ellen Thomas

A rendering of Bloomingdale's Glowhaus at South Coast Plaza.

Beauty Features

Bloomingdale’s Bets Big on Millennial Beauty With Glowhaus Concept

Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor.

clock August 17, 2017Ellen Thomas

Amanda Chantal Bacon at Moon Juice

Skin Care

Moon Juice Moves Onto Melrose Place and Into Beauty Departments

Moon Juice is launching its products at Saks Fifth Avenue in September and is planning to open a New York location next year.

clock August 5, 2016Rachel Brown

A beauty image for Free People’s website.


Free People Expands Into Beauty and Wellness

The Urban Outfitters Inc.-owned retailer is introducing the category online before launching in-store sections in the fall.

clock July 15, 2016Rachel Brown

Skin Laundry

Skin Care

Skin Laundry Spreads at Retail

The laser treatment specialist is entering Liberty of London and Sephora.

clock June 30, 2016Rachel Brown

Kelly St. John, far left, with Erin Sawyer, Kyle Smitley, Caroline Randall Williams and Becky Fawcett.

Beauty Features

Beauty, Philanthropy Converge at Neiman Marcus

The retailer’s Faces of Beauty competition highlights good works and heralds the biannual Beauty Event gift-with-purchase extravaganza.

clock February 10, 2016Holly Haber

Rainforest of the Sea collection for Sephora.

Color Cosmetics

Tarte’s Dual Effort: Dedicated Color Lines for Sephora and Ulta Beauty

The color cosmetics brand has created two new brands: Rainforest of the Sea for Sephora, and Double Duty Beauty for Ulta Beauty.

clock February 9, 2016Julie Naughton

A front view of Space NK Nolita.


Space NK Opens NoLIta Outpost, Expands to Canada

Space NK’s 99 Greene Street closed Jan. 18 and the retailer opened a new outpost at 31 Prince Street this week.

clock January 22, 2016Julie Naughton

Phantom002 by Pat McGrath.

Color Cosmetics

Pat McGrath Labs to Launch Limited-edition Color Cosmetics Collection

Pat McGrath is readying her second Pat McGrath Labs offering, Phantom 002. The eight-stockkeeping-unit collection launches Dec. 15.

clock December 11, 2015Julie Naughton

Kerry Washington

Color Cosmetics

Kerry Washington Inks Creative Deal With OPI

The actress has signed on with OPI to be the brand’s creative ambassador. Washington is also a creative consultant with Neutrogena.

clock December 11, 2015Julie Naughton

Givenchy's new Rouge Interdit Vinyl Lip Collection

Color Cosmetics

Givenchy Opens First U.S. Beauty Pop-up in New York, Previews Products

The 650-square-foot space, located at 155 Spring Street in SoHo, will be open until the end of March.

clock December 3, 2015Julie Naughton

The Beauty Workshop at Sephora's Beauty TIP Workshop.

Beauty Features

Sephora Unveils Beauty TIP Workshop Concept Store

On Nov. 20, Sephora will unveil a revamped store concept that represents the future of the retailer’s business in North America.

clock November 17, 2015Julie Naughton

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clock 11hAllison Collins

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