Summit workshop session examines how brands can leverage social media and build community, too.

Sampo Parkkinen, ceo of Revieve, shares insights about how brands can better leverage technology in the current environment.

“As we move ahead to 2021, earning customer trust and establishing credibility will be more than critical for tomorrow’s leading brands,” said chief marketing officer Erika Kussmann.

At WWD’s Virtual Beauty Inc Summit, Michelle Belcic, vice president of strategy at Dash Hudson, spoke with Lauren Jury, director of global content and social media strategy at BareMinerals, about the merging of social media and e-commerce.

The executive says COVID-19 accelerated trends that were already under way.

Melissa Finney, director of partnerships, CPG at Spotify, elucidated Generation Z’s and Millennials’ shifting nature, and how brands can make stronger appeals to them.

How leading brands are evolving their always-on content strategy.

“You can build relationships so much faster because of the data.”

“What are we doing to institutionally drive change?” the Sundial Brands ceo posited at WWD’s Virtual Beauty Inc Summit.

With challenge comes change. Here, how beauty’s top leaders pivoted to position their businesses for the future.

The actress and brand creator shares her mission and celebrating “the joy, the beauty, the importance and the power” of Black women and people of color.

PayPal has seen increased Millennial interest — and increased spend — with its buy-now, pay-later products.

“My dream is that people are going to — I shouldn’t say this — but that people are going to take inspiration from Coty.”

“Cultural truths are what connect people,” Stoute said at WWD’s first Virtual Beauty Inc Summit.

“Too often, we ignore microaggression and don’t realize the weight of it. But it does carry a heavy, heavy weight,” Gorgla said.