Bebe Stores Inks Deal to Purchase 47 Buddy’s Home Furnishings for $35 Million

The agreement with Buddy’s Home Furnishings allows Bebe to tap into the lucrative home furnishings market.

clock November 11, 2020Kellie Ell

Fashion Scoops

Hudson Group Said to Be in Talks to Take Over Leases for 30 Brookstone U.S. Airport Stores

After Brookstone filed for bankruptcy last year, the winning bid went to BKST Holdings LLC, a designee of Bluestar, and Apex Digital Inc.

clock September 12, 2019Rosemary Feitelberg

Bebe Rexha in the new campaign for Bebe that was created by Creative Playground.

Fashion Features

Bebe Rexha Talks Touring With the Jonas Brothers, Dealing With Bipolar Disorder and Need for Body Positivity

The musician will be on board with the Jonas Brothers’ “Happiness Begins” tour, which kicks of Aug. 7.

clock August 5, 2019Rosemary Feitelberg

Work is done on a light fixture at the Brookstone shop at the new Terminal B at the Sacramento International Airport in Sacramento, Calif. The new $1 billion terminal, which is scheduled to open Thursday, Oct. 6, 2011 created 2,400 jobs during the 2 1/2 year construction project that officials say is the largest in Sacramento County's history, and is designed to expand the airport's capacity to 16 million passengers a yearSacramento Airport New Terminal, Sacramento, USA


Brookstone Exits Bankruptcy Court

The retailer secures funds to stay open online and in airport stores.

clock March 21, 2019Kellie Ell

A Bebe store front.


Bebe Joint Venture Buys Charles Vögele

The deal follows its recent buy of Brookstone.

clock November 8, 2018Kari Hamanaka

Bebe formed a venture with private equity firm Bluestar Alliance in 2016.


Fast Fashion Brand Bebe’s Next Venture Could Include Lifestyle Products

Bebe and Bluestar Alliance partner to acquire the lifestyle brand Brookstone.

clock October 29, 2018Kellie Ell

An ad image from Elie Tahari.


Bluestar Gets OK as Stalking-Horse Bidder in Brookstone Bankruptcy

Bluestar counts the IP of Tahari, Bebe, Kensie and Michael Bastian as fashion brands under its umbrella.

clock September 13, 2018Vicki M. Young

The Bebe prototype on 34th Street in Manhattan.


Bebe Mulls Brick-and-Mortar Future With Midtown Prototype

The contemporary brand takes a lifestyle approach with services and new concepts at its 34th Street prototype.

clock March 15, 2018David Moin

An ad image from Bebe.


Bebe Joins B. Riley Through Debt Conversion

The investment bank said the now online-only Bebe is an “attractive opportunity.”

clock January 16, 2018Kali Hays

Andrew linked to the items in the above picture on her Instagram Stories on Black Friday.


Influencers: Holiday Season’s Biggest Sales Drivers?

Content creators saw a sharp increase in clicks and conversion on Black Friday.

clock November 27, 2017Rachel Strugatz

An ad image from Bebe.

Real Estate

Bebe to Sell Los Angeles Design Studio for $35M

The retailer said it expects to close on the deal by mid-August.

clock July 7, 2017Kari Hamanaka

An ad image from Bebe.


Global Brands Group to Relaunch Bebe’s E-commerce Platform

GBG has also named Nathan Jenden as Bebe’s creative director.

clock June 16, 2017Lisa Lockwood



Bebe Reaches Landlord Deals to Close All Remaining Stores

The brand is officially online-only.

clock June 7, 2017Kali Hays

Thrift sites give many mall brands a good second life.


Wet Seal, BCBG, Bebe Among Brands With Strong Resale Value

Crocs ranked first, following the new campaign with Drew Barrymore.

clock May 9, 2017Vicki M. Young



Bebe to Incur $20M Impairment on Close of All Stores

The company disclosed the shuttering of its retail fleet in an SEC filing.

clock April 21, 2017Kari Hamanaka

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Today's Must Read

The Victoria’s Secret store in New York City.


EXCLUSIVE: A Look Inside Victoria’s Secret’s Updated Stores

clock 14hKellie Ell

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