The agreement with Buddy’s Home Furnishings allows Bebe to tap into the lucrative home furnishings market.
After Brookstone filed for bankruptcy last year, the winning bid went to BKST Holdings LLC, a designee of Bluestar, and Apex Digital Inc.
The musician will be on board with the Jonas Brothers’ “Happiness Begins” tour, which kicks of Aug. 7.
Bebe and Bluestar Alliance partner to acquire the lifestyle brand Brookstone.
Bluestar counts the IP of Tahari, Bebe, Kensie and Michael Bastian as fashion brands under its umbrella.
The contemporary brand takes a lifestyle approach with services and new concepts at its 34th Street prototype.
Content creators saw a sharp increase in clicks and conversion on Black Friday.
GBG has also named Nathan Jenden as Bebe’s creative director.
The brand is officially online-only.
Crocs ranked first, following the new campaign with Drew Barrymore.
The company disclosed the shuttering of its retail fleet in an SEC filing.