The contemporary brand takes a lifestyle approach with services and new concepts at its 34th Street prototype.

The investment bank said the now online-only Bebe is an “attractive opportunity.”

Content creators saw a sharp increase in clicks and conversion on Black Friday.

The retailer said it expects to close on the deal by mid-August.

GBG has also named Nathan Jenden as Bebe’s creative director.

The brand is officially online-only.

Crocs ranked first, following the new campaign with Drew Barrymore.

The company disclosed the shuttering of its retail fleet in an SEC filing.

The cuts are at stores and the company’s headquarters and Los Angeles design center.

Final sales are ongoing at all stores, with a final day of operation slated for May 27.

The bankrupt retailer plans to shutter at least 400 stores.

Rumblings of financial pressures have been plaguing the chain since its joint venture with Bluestar Alliance for the brand’s IP assets.

Stocks are moving higher on a disappointing jobs report as Aeropostale finds a buyer, while Lululemon disappoints investors.

Call them “Thelma & Louise” for Millennials. Bebe’s new fall ad campaign follows two girlfriends on a weekend escape.

New Bebe products, geared to better department stores, are expected to hit the market in 2017.