A Bebe store front.


Bebe California Layoffs Total More Than 700

The cuts are at stores and the company’s headquarters and Los Angeles design center.

clock April 11, 2017Kari Hamanaka

The Bebe store at Garden State Plaza, in Paramus, N.J.


Bebe’s Closure of 21 Stores to Cost $9.4M

Final sales are ongoing at all stores, with a final day of operation slated for May 27.

clock April 5, 2017Vicki M. Young

Payless Shoe Source store, Mount Laural, New Jersey, USAVarious, America


Payless ShoeSource Files Chapter 11

The bankrupt retailer plans to shutter at least 400 stores.

clock April 4, 2017Evan Clark

Some summer looks from Bebe.


Bebe Shares Drop 44.5% on Store Closing Rumblings

Rumblings of financial pressures have been plaguing the chain since its joint venture with Bluestar Alliance for the brand’s IP assets.

clock March 21, 2017Vicki M. Young



Aeropostale Finds a Buyer, While Lululemon Finds Disappointment

Stocks are moving higher on a disappointing jobs report as Aeropostale finds a buyer, while Lululemon disappoints investors.

clock September 2, 2016Debra Borchardt

Bebe fall 2016 ad campaign

Marketing and Promotion

Bebe’s Fall 2016 Ad Campaign Channels a Weekend Escape

Call them “Thelma & Louise” for Millennials. Bebe’s new fall ad campaign follows two girlfriends on a weekend escape.

clock August 3, 2016Khanh T.L. Tran

Bebe summer 2016

Ready To Wear

Bebe, Bluestar Joint Venture Strikes Multiple Licensing Deals

New Bebe products, geared to better department stores, are expected to hit the market in 2017.

clock July 21, 2016Lisa Lockwood

Naven cofounders Kym and Alexis McClay

Fashion Scoops

Bebe Freshens Up Fashion in Naven Collaboration

The struggling retailer recruits Naven twins Kym and Alexis McClay to design a yearlong collaboration and appear in the ad campaign.

clock July 14, 2016Khanh T.L. Tran



Bebe’s Manny Mashouf Talks First 60 Days Back at Helm

The ceo, who has been relatively quiet since his return is looking forward to the summer collection, is not interested in low-ball sale offers and isn’t bothered by outside activist investor criticism.

clock May 9, 2016Kari Hamanaka

Shoppers at King of Prussia Mall in suburban Philadelphia.


U.S. Markets Tick Up Despite Weak Jobs Report

The effects of stores closures was seen in the decrease of retail jobs for April, while Revlon beat its earnings estimates but Bebe delivered another big loss.

clock May 6, 2016Debra Borchardt

Bebe Stores Inc.


Bebe Reports Loss, Considers Selling Assets

Bebe reported another quarter of losses and chief executive officer Manny Mashouf says he is looking for assets to sell.

clock May 5, 2016Debra Borchardt

Bebe’s new athleisure footwear collection.


Prentice Spars Again With Bebe

Prentice Capital voiced fresh concerns about Bebe, this time over a board member’s potential conflict of interest.

clock April 20, 2016Debra Borchardt



Bebe’s Manny Mashouf Fires Back at Prentice Capital

The retailer’s recently returned ceo responds to accusations made by activist investor in a letter.

clock April 7, 2016Kari Hamanaka

Bebe Stores Inc.


Prentice Turns Up Heat on Bebe, Wants List of Shareholders

The activist investor isn’t backing down and sent a letter to the company via its attorney, requesting access to the retailer’s stock ledger and list of current stockholders.

clock April 5, 2016Kari Hamanaka

Bebe Stores Inc.

Business Features

Activist Investor Blasts Bebe Board Over CEO Pay Package

Prentice Capital continues to put the heat on the struggling retailer urging it to explore its options, including a potential sale or merger.

clock March 14, 2016Kari Hamanaka

Load More Arrow


Today's Must Read



Miuccia Prada, Raf Simons in Conversation on Fashion and Technology

clock January 17, 2021Luisa Zargani

Social Studies

WWD logo Global Stock Index

Business Page right arrow