The contemporary apparel line is being sold exclusively at Belk stores and belk.com.
The new collection is an updated take on the 2015 Jessica Simpson The Warm Up collection.
Kohl’s back in 2013 determined it was time to bolster its beauty business.
The Limited fashion brand has had its ups and downs, but Belk sees potential.
A Nordstrom spokeswoman said, “Some news outlets have claimed that e-mail [from Nordstrom’s three co-presidents] was linked to the business decision to move away from Ivanka Trump brand. That’s not accurate. For us, the two were not connected.”
The company joins the growing list of retailers paring back.
The orderly transition of power is not confined to the White House. Retail and fashion revealed a host of (relatively) peaceful succession plans.
The department store chain is vying for Millennial beauty shoppers who’ve flocked to speciality retailers and e-commerce.
Tim Belk, the grandson of the founder of Belk, has been ceo since 2004.
Cam Newton’s almost-perfect season matches his almost-perfect sartorial style.