The brands are partnering on two footwear styles inspired by ’90s nostalgia.
The company is said to have spent $500,000 on a digital event that drew 77,000 visitors.
Benefit cofounder Ford, 73, died at home on Dec. 2.
The multimedia fundraiser, aptly digital-native for sequestered participants, goes live on Thursday, May 28.
Benefit x Quay consists of three styles — plus one in the spirit of April Fools’ Day.
In a rare instance of harmony in the beauty industry, the two cosmetics giants are working together to promote reproductive health.
Ford, the cofounder of one of the original indie beauty brands, is remembered as a creative visionary with a wicked sense of humor.
Martha Stewart, Ryan Seacrest and Macy’s Hal Lawton were honored on the evening.
Benefit Cosmetics and Olay have seen success this year thanks to product innovations and influencer initiatives.