Benefit

AtmosphereVariety & WWD Stylemakers Presented by Anastasia Beverly Hills, Los Angeles, USA - 17 Nov 2016

Beauty Features

Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report

Tribe Dynamics’ February beauty report shows the cosmetics, skin- and hair-care brands with the most earned media value.

clock March 29, 2018Layla Ilchi

Benefit took 32 influencers to Utah's luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.

Technology

Fashion World Grapples With Follower Fakes

It’s become a serious issue for the number of brands shelling out big bucks to work with influencers.

clock February 13, 2018Rachel Strugatz and Adriana Lee

Benefit took 32 influencers to Utah's luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.

Products

Benefit Bets on Influencers for Badgal Bang Mascara Launch

The brand is launching its third mascara through a series of 15 global influencer events.

clock February 2, 2018Rachel Strugatz

Beauty Bioscience products and a Glopro microneedling device.

Beauty Features

Big Beauty Executives Catch Entrepreneurial Itch

Tim Warner, Scott Friedman, Nicole Frusci, Lucia Perdomo-Ruehlemann and Kelly St. John have left big corporate jobs for start-up opportunities.

clock November 29, 2017Allison Collins and Rachel Strugatz

benefit susan kim wwd digital forum

Marketing and Promotion

How Benefit Guards Its Brand DNA

Benefit’s Susan Kim on how this 40-year-old cosmetics company resonates with today’s consumers.

clock November 22, 2017Adriana Lee

Fenty Beauty's core collection.

Color Cosmetics

Fenty Beauty Earns Third Spot in Earned Media Value

In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.

clock October 24, 2017Layla Ilchi

A rendering of Philosophy's Wellbeing Workshop that will open at the World Trade Center's Oculus.

Products

Philosophy Turns to Influencers for China Launch

The brand is seeing sales in the region that are three times those of original projections.

clock October 3, 2017Rachel Strugatz

Benefit Cosmetics signed actress Yang Zi in early 2017 as a brand ambassador for China.

Technology

Digital Download: East vs. West Beauty Influence

Brands from Benefit to Givenchy are tapping Chinese KOLs and influencers to sell product.

clock September 15, 2017Rachel Strugatz

Benefit is rolling out a universal menu of Brow Styles in all BrowBars.

Color Cosmetics

Benefit Builds Brow Biz, Brow Bars

A universal menu of services called Brow Styles will roll out in all of the brand’s 2,500 Brow Bars worldwide.

clock June 1, 2017Rachel Strugatz

Make Up For Ever's #BlendInStandOut campaign

Beauty Features

Anastasia Beverly Hills, Lush, Bellami Receive Top Spots for Earned Media Value

The Tribe Dynamics’ report quantifies the estimated value brands gain through digital media.

clock May 23, 2017Layla Ilchi

AtmosphereMuseum of Arts and Design's Gala, En Plein Air, Bohemian Benevolent Association, New York, USA - 18 May 2017

Parties

MAD Gala Turns Up the Lights on Lindsey Adelman’s Work

The Museum of Arts and Design hosted its En Plein Air benefit dinner on Thursday night.

clock May 19, 2017Kristen Tauer

Women Fashion Designers: Carolina Herrera

Fashion Scoops

Carolina Herrera Pre-Fall Show Planned for Benefit for Samuel Waxman Cancer Research Foundation

Through its support of leading researchers in a wide range of cancer categories, the Waxman Foundation has awarded $90 million to more than 200 researchers globally since 1976

clock May 15, 2017Rosemary Feitelberg

Tamyka Smith, Lela Rose, Christine Muhlke==Edible Schoolyard NYC 2017 Spring Benefit==Metropolitan West, NYC==April 24, 2017==©Patrick McMullan==Photo - Sylvain Gaboury/PMC====

Parties

Lela Rose Wants Kids to Eat Better

“I love to eat delicious food, and this really brings food and education together, and I think it’s just an unbelievable combination,” she said at Edible Schoolyard NYC’s Fifth Annual Spring Benefit.

clock April 25, 2017James Manso

@Damselindior's Follower Quality.

Business Features

Keeping Score: Brands Tally Bloggers’ Bots

Influencer followings could contain as much as 20 percent fake followers.

clock April 25, 2017Rachel Strugatz

Campaign Image

Color Cosmetics

Benefit Turns to Influencers to Lift Cheek Biz

Meredith Foster and Teala Dunn will headline the brand’s new campaign.

clock March 10, 2017Rachel Strugatz

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Essentialist

Today's Must Read

Beauty

Beautyblender Introduces Its First Makeup Product — Foundation

clock 11hAllison Collins

Social Studies