Benefit

Benefit launches BenefitSkin, the beauty company's first foray into laser facials.

Beauty Features

Benefit Gets Into Laser Facials With BenefitSkin

BenefitSkin is the first of a series of forthcoming services from the beauty company.

clock April 30, 2019Alexa Tietjen

Benefit x Quay's "All Abrowed It" April Fools' Day sunglasses.

Beauty Features

Benefit Expands Beyond Cosmetics Collaborations With Quay

Benefit x Quay consists of three styles — plus one in the spirit of April Fools’ Day.

clock March 31, 2019Alexa Tietjen

Benefit announces it is adding Planned Parenthood to its Bold Is Beautiful program.

Beauty Features

Benefit, MAC Announce Partnership With Planned Parenthood

In a rare instance of harmony in the beauty industry, the two cosmetics giants are working together to promote reproductive health.

clock March 12, 2019Alexa Tietjen

Jean Ford, co-founder of Benefit Cosmetics, died of cancer at 71.

Beauty Features

Benefit Cofounder Jean Ford, 71, Remembered as Disruptor, Creative Visionary

Ford, the cofounder of one of the original indie beauty brands, is remembered as a creative visionary with a wicked sense of humor.

clock January 21, 2019Allison Collins

Jean Ford, co-founder of Benefit Cosmetics, died of cancer at 71.

Beauty Features

Jean Ann Ford, Benefit Cofounder, Dies at 71

Ford died from cancer, according to a spokeswoman.

clock January 18, 2019Allison Collins

Hal Lawton

Marketing and Promotion

Students Night Out: YMA Raises $3.5 Million for Scholarships

Martha Stewart, Ryan Seacrest and Macy’s Hal Lawton were honored on the evening.

clock January 11, 2019David Moin

WWD Beauty Inc Honors the Industry

Beauty Features

WWD Beauty Inc Honors the Industry

The 17th annual awards ceremony celebrated the accomplishments of many notable brands, retailers and executives in the beauty industry.

clock December 13, 2018Layla Ilchi

Olay

Beauty Features

WWD Beauty Inc Awards: Benefit Cosmetics, Olay Win Brand of the Year

Benefit Cosmetics and Olay have seen success this year thanks to product innovations and influencer initiatives.

clock December 13, 2018Alexa Tietjen and Ellen Thomas

Infuencer Desi Perkins curates a brow kit for Benefit.

Beauty Features

Benefit Goes Global for Influencer-Curated Brow Kits

For its latest launch, Benefit tapped 10 influencers from around the world, including Desi Perkins.

clock November 28, 2018Alexa Tietjen

Benefit launches its Brow Now button for influencer refills.

Beauty Features

Benefit Launches Button to Keep Influencers Stocked on Product

Think of it as a flight attendant call button — but for brow products.

clock November 14, 2018Alexa Tietjen

Anastasia Beverly Hills' highlighter compact named MoonChild.

Beauty Features

Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Receive Top Spots in Tribe Dynamics’ Earned Media Value August 2018 Report

The reports highlight the top 10 makeup, skin- and hair-care brands that recorded the most earned media value in August.

clock September 26, 2018Layla Ilchi

The Tribute Necklace, a collaboration between Cabi and The Giving Keys.

Fashion Scoops

Cabi, The Giving Keys Partner to Do Good

The two collaborated on a necklace, with a portion of the proceeds to benefit women in need.

clock July 21, 2018Vicki M. Young

AtmosphereVariety & WWD Stylemakers Presented by Anastasia Beverly Hills, Los Angeles, USA - 17 Nov 2016

Beauty Features

Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report

Tribe Dynamics’ February beauty report shows the cosmetics, skin- and hair-care brands with the most earned media value.

clock March 29, 2018Layla Ilchi

Benefit took 32 influencers to Utah's luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.

Technology

Fashion World Grapples With Follower Fakes

It’s become a serious issue for the number of brands shelling out big bucks to work with influencers.

clock February 13, 2018Rachel Strugatz and Adriana Lee

Benefit took 32 influencers to Utah's luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.

Products

Benefit Bets on Influencers for Badgal Bang Mascara Launch

The brand is launching its third mascara through a series of 15 global influencer events.

clock February 2, 2018Rachel Strugatz

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Essentialist

Today's Must Read

Theresa May announces her resignation outside No.10 Downing Street

Fashion

Theresa May Steps Down as U.K. Prime Minister, Pound Surges

clock May 24, 2019Fiona Ma

Social Studies