The company is said to have spent $500,000 on a digital event that drew 77,000 visitors.

“The New Yorker, they like to get in and get out.”

Benefit cofounder Ford, 73, died at home on Dec. 2.

Jane Ford created one of beauty’s original indie brands, Benefit.

The multimedia fundraiser, aptly digital-native for sequestered participants, goes live on Thursday, May 28.

Fleischer was previously head of global consumer products at Netflix.

BenefitSkin is the first of a series of forthcoming services from the beauty company.

Benefit x Quay consists of three styles — plus one in the spirit of April Fools’ Day.

In a rare instance of harmony in the beauty industry, the two cosmetics giants are working together to promote reproductive health.

Ford, the cofounder of one of the original indie beauty brands, is remembered as a creative visionary with a wicked sense of humor.

Ford died from cancer, according to a spokeswoman.

Martha Stewart, Ryan Seacrest and Macy’s Hal Lawton were honored on the evening.

The 17th annual awards ceremony celebrated the accomplishments of many notable brands, retailers and executives in the beauty industry.

Benefit Cosmetics and Olay have seen success this year thanks to product innovations and influencer initiatives.

For its latest launch, Benefit tapped 10 influencers from around the world, including Desi Perkins.