Benefit

Crocs, Benefit Cosmetics Collaboration: How to Buy, What to Know

Fashion Scoops

Crocs, Benefit Cosmetics Team on First Collaboration

The brands are partnering on two footwear styles inspired by ’90s nostalgia.

clock July 7, 2021Layla Ilchi

Benefit Cosmetics Mascara launch

Beauty Features

Benefit Cosmetics Invests in Virtual Event for Mascara Launch

The company is said to have spent $500,000 on a digital event that drew 77,000 visitors.

clock March 5, 2021Alexa Tietjen

Ulta Beauty NYC Herald Square

Beauty Features

Inside Ulta Beauty’s New NYC Herald Square Store

“The New Yorker, they like to get in and get out.”

clock February 26, 2021Allison Collins

Jane Ford

Beauty Features

Jane Ford: A Rule-Breaker Who Helped Define the Modern Beauty Industry

Benefit cofounder Ford, 73, died at home on Dec. 2.

clock December 7, 2020Allison Collins

Jane Ford

Beauty Features

Benefit Cofounder Jane Ford, 73, Dies

Jane Ford created one of beauty’s original indie brands, Benefit.

clock December 4, 2020Allison Collins

Beauty With Benefits 2020 features over 65 brands.

Beauty Features

Giuliana Rancic Returns for CEW, QVC HSN Beauty With Benefits

The multimedia fundraiser, aptly digital-native for sequestered participants, goes live on Thursday, May 28.

clock May 22, 2020James Manso

Christie Fleischer CEO Benefit Cosmetics

Beauty Features

Benefit Names Christie Fleischer as CEO

Fleischer was previously head of global consumer products at Netflix.

clock September 18, 2019Alexa Tietjen

Benefit launches BenefitSkin, the beauty company's first foray into laser facials.

Beauty Features

Benefit Gets Into Laser Facials With BenefitSkin

BenefitSkin is the first of a series of forthcoming services from the beauty company.

clock April 30, 2019Alexa Tietjen

Benefit x Quay's "All Abrowed It" April Fools' Day sunglasses.

Beauty Features

Benefit Expands Beyond Cosmetics Collaborations With Quay

Benefit x Quay consists of three styles — plus one in the spirit of April Fools’ Day.

clock March 31, 2019Alexa Tietjen

Benefit announces it is adding Planned Parenthood to its Bold Is Beautiful program.

Beauty Features

Benefit, MAC Announce Partnership With Planned Parenthood

In a rare instance of harmony in the beauty industry, the two cosmetics giants are working together to promote reproductive health.

clock March 12, 2019Alexa Tietjen

Jean Ford, co-founder of Benefit Cosmetics, died of cancer at 71.

Beauty Features

Benefit Cofounder Jean Ford, 71, Remembered as Disruptor, Creative Visionary

Ford, the cofounder of one of the original indie beauty brands, is remembered as a creative visionary with a wicked sense of humor.

clock January 21, 2019Allison Collins

Jean Ford, co-founder of Benefit Cosmetics, died of cancer at 71.

Beauty Features

Jean Ann Ford, Benefit Cofounder, Dies at 71

Ford died from cancer, according to a spokeswoman.

clock January 18, 2019Allison Collins

Hal Lawton

Marketing and Promotion

Students Night Out: YMA Raises $3.5 Million for Scholarships

Martha Stewart, Ryan Seacrest and Macy’s Hal Lawton were honored on the evening.

clock January 11, 2019David Moin

WWD Beauty Inc Honors the Industry

Beauty Features

WWD Beauty Inc Honors the Industry

The 17th annual awards ceremony celebrated the accomplishments of many notable brands, retailers and executives in the beauty industry.

clock December 13, 2018Layla Ilchi

Olay

Beauty Features

WWD Beauty Inc Awards: Benefit Cosmetics, Olay Win Brand of the Year

Benefit Cosmetics and Olay have seen success this year thanks to product innovations and influencer initiatives.

clock December 13, 2018Alexa Tietjen and Ellen Thomas

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