Benefit Cosmetics and Olay have seen success this year thanks to product innovations and influencer…
For its latest launch, Benefit tapped 10 influencers from around the world, including Desi Perkins.
Think of it as a flight attendant call button — but for brow products.
Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Receive Top Spots in Tribe Dynamics’ Earned Media Value August 2018 Report
The reports highlight the top 10 makeup, skin- and hair-care brands that recorded the most earned media value…
The two collaborated on a necklace, with a portion of the proceeds to benefit women in need.
Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report
Tribe Dynamics' February beauty report shows the cosmetics, skin- and hair-care brands with the most earned…
The brand is launching its third mascara through a series of 15 global influencer events.
Benefit's Susan Kim on how this 40-year-old cosmetics company resonates with today's consumers.
In Tribe Dynamics' Cosmetics report for September, Rihanna's makeup line recorded over $72 million in earned…
The brand is seeing sales in the region that are three times those of original projections.
Brands from Benefit to Givenchy are tapping Chinese KOLs and influencers to sell product.
A universal menu of services called Brow Styles will roll out in all of the brand's 2,500 Brow Bars worldwide.
The Tribe Dynamics' report quantifies the estimated value brands gain through digital media.