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Benefit

WWD Beauty Inc Awards: Benefit Cosmetics, Olay Win Brand of the Year

Benefit Cosmetics and Olay have seen success this year thanks to product innovations and influencer…

Benefit Goes Global for Influencer-Curated Brow Kits

For its latest launch, Benefit tapped 10 influencers from around the world, including Desi Perkins.

Benefit Launches Button to Keep Influencers Stocked on Product

Think of it as a flight attendant call button — but for brow products.

Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Receive Top Spots in Tribe Dynamics’ Earned Media Value August 2018 Report

The reports highlight the top 10 makeup, skin- and hair-care brands that recorded the most earned media value…

Cabi, The Giving Keys Partner to Do Good

The two collaborated on a necklace, with a portion of the proceeds to benefit women in need.

Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report

Tribe Dynamics' February beauty report shows the cosmetics, skin- and hair-care brands with the most earned…

Fashion World Grapples With Follower Fakes

It's become a serious issue for the number of brands shelling out big bucks to work with influencers.

Benefit Bets on Influencers for Badgal Bang Mascara Launch

The brand is launching its third mascara through a series of 15 global influencer events.

Big Beauty Executives Catch Entrepreneurial Itch

Tim Warner, Scott Friedman, Nicole Frusci, Lucia Perdomo-Ruehlemann and Kelly St. John have left big…

How Benefit Guards Its Brand DNA

Benefit's Susan Kim on how this 40-year-old cosmetics company resonates with today's consumers.

Fenty Beauty Earns Third Spot in Earned Media Value

In Tribe Dynamics' Cosmetics report for September, Rihanna's makeup line recorded over $72 million in earned…

Philosophy Turns to Influencers for China Launch

The brand is seeing sales in the region that are three times those of original projections.

Digital Download: East vs. West Beauty Influence

Brands from Benefit to Givenchy are tapping Chinese KOLs and influencers to sell product.

Benefit Builds Brow Biz, Brow Bars

A universal menu of services called Brow Styles will roll out in all of the brand's 2,500 Brow Bars worldwide.

Anastasia Beverly Hills, Lush, Bellami Receive Top Spots for Earned Media Value

The Tribe Dynamics' report quantifies the estimated value brands gain through digital media.