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Benefit

Anastasia Beverly Hills, Lush, Bellami Receive Top Spots for Earned Media Value

The Tribe Dynamics' report quantifies the estimated value brands gain through digital media.

MAD Gala Turns Up the Lights on Lindsey Adelman’s Work

The Museum of Arts and Design hosted its En Plein Air benefit dinner on Thursday night.

Carolina Herrera Pre-Fall Show Planned for Benefit for Samuel Waxman Cancer Research Foundation

Through its support of leading researchers in a wide range of cancer categories, the Waxman Foundation has…

Lela Rose Wants Kids to Eat Better

"I love to eat delicious food, and this really brings food and education together, and I think it's just an…

Keeping Score: Brands Tally Bloggers’ Bots

Influencer followings could contain as much as 20 percent fake followers.

Benefit Turns to Influencers to Lift Cheek Biz

Meredith Foster and Teala Dunn will headline the brand's new campaign.

LVMH Creates Internal Prize for Women’s Empowerment

The first EllesVMH prize will reward internal initiatives from the group's brands and affiliates for their…

Benefit Cosmetics’ Brow Translator Interprets Emotions Eyebrows Convey

The brand hopes to build the brow category through social media buzz.

Benefit Cosmetics Launches Brow Services App in the U.K.

The app is available free via the App Store and Google Play and has received more than 8,000 downloads since…

Pür Celebrates the Holidays With Influencer Collaboration

The brand has linked with Angel Merino and Jade Marie Chapman to spotlight its high-impact color-cosmetics…

Benefit Challenges Anastasia for Brow Brand Crown

The success of Benefit's eyebrow products this year nailed down the new order: digital and social media drive…

KathleenLights Leaps From Social Media to Selling Nail Polishes

The popular YouTuber's new brand KL Polish is the latest in a growing list of brands started by digital…

Beauty Panel to Execs: Get Real — Authenticity Rings True for Social Media ROI

There is no secret sauce when it comes to succeeding at social other than holding relationships sacred and…

How to Get the Perfect Brows: Benefit vs. Anastasia Beverly Hills

Anastasia Beverly Hills and Benefit Cosmetics are reaping the benefits of a booming brow business.

Dupes are Dope for Beauty Brands

Research firm L2 determines marketing facsimiles of Kylie Cosmetics' liquid matte lipsticks is good for sales…