Benefit
Tribe Ties Social Media Conversation to Future Revenue Growth
The company's latest metrics predict which beauty companies will grow.
Early Reads on Snapchat Lenses Show Success for Urban Decay and Benefit
The advertising overlays encouraged sharing across social media networks, drove interest in products and…
Benefit’s Big Brow Bang
Industry sources expect the 45-item brow collection to generate $100 million in North American retail sales…
Benefit Launching 45-Item Brow Makeup Collection
Benefit is releasing a massive 45-item brow makeup collection next month and held a major launch event last…
Benefit Cosmetics Launches Beauty Experience — On a Boat
The Good Ship Benefit will be open to the public and run for six months.