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Benefit

Tribe Ties Social Media Conversation to Future Revenue Growth

The company's latest metrics predict which beauty companies will grow.

Early Reads on Snapchat Lenses Show Success for Urban Decay and Benefit

The advertising overlays encouraged sharing across social media networks, drove interest in products and…

Benefit’s Big Brow Bang

Industry sources expect the 45-item brow collection to generate $100 million in North American retail sales…

Benefit Launching 45-Item Brow Makeup Collection

Benefit is releasing a massive 45-item brow makeup collection next month and held a major launch event last…

Benefit Cosmetics Launches Beauty Experience — On a Boat

The Good Ship Benefit will be open to the public and run for six months.